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Design First #1: Matt Hartman

97ba825d64d88d55026db5110d7992b4?s=47 DesignFirst
December 15, 2014

Design First #1: Matt Hartman

Matt is the director of seed investments at Betaworks, the company behind companies such as Digg, Instapaper and Dots. He will open the meetup talking about code-less prototyping, approaching the topic from an investors point of view.

97ba825d64d88d55026db5110d7992b4?s=128

DesignFirst

December 15, 2014
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  1. @matthartman betaworks

  2. “How To Build Your Prototype Without Code” @matthartman betaworks

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  9. If the test can be run without building the entire

    infrastructure ….then don't build the infrastructure to run the test.
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  11. Lunch Roulette

  12. Hypothesis: People don’t want to spend time deciding what to

    eat for lunch. They want to be told.
  13. daily metrics 20,000 > 5,000 > 500 emails opens buy

    500 x $1/day = $500/day
  14. Test : Create a daily email with a single restaurant

    suggestion. See if you can get people to click through to the restaurant.
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  24. metrics

  25. metrics 2k > 500 > 200 > 75 > 20

    read clicked to form provided email opened email click to buy
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  27. bit.ly/PrototypingStack @matthartman betaworks

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