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Design First #1: Matt Hartman

DesignFirst
December 15, 2014

Design First #1: Matt Hartman

Matt is the director of seed investments at Betaworks, the company behind companies such as Digg, Instapaper and Dots. He will open the meetup talking about code-less prototyping, approaching the topic from an investors point of view.

DesignFirst

December 15, 2014
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  1. If the test can be run without building the entire

    infrastructure ….then don't build the infrastructure to run the test.
  2. Test : Create a daily email with a single restaurant

    suggestion. See if you can get people to click through to the restaurant.
  3. metrics 2k > 500 > 200 > 75 > 20

    read clicked to form provided email opened email click to buy