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Von Supertankern und Schnellbooten – Wenn ein Konzern ein Startup gründet
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André Neubauer
November 05, 2013
How-to & DIY
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Von Supertankern und Schnellbooten – Wenn ein Konzern ein Startup gründet
André Neubauer
November 05, 2013
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Transcript
André Neubauer | Deutsche Post, E-POST Von Supertankern und Schnellbooten
– wenn ein Konzern ein Start-up gründet
André Neubauer, @devpg
This talk is not about normal startup lessons learned.
These can be found here and here.
This talk is about the challenges when a big
company founds a startup.
Preamble
One thing is certain: A culture clash!
Too many cooks spoil the broth. Have one person
in charge! http://www.onebidwonders.com/2012/11/30/showing-their-claws/
Don't evangelize! http://www.flickr.com/photos/kittymghee/4165255687/
Watch out, don‘t become a service-‐unit! Be a startup!
http://www.flickr.com/photos/stabilo-boss/93136022/
Choose carefully the integraLon point! http://en.wikipedia.org/wiki/File:BNC_connectors.jpg
Having a front controller can solve issues http://en.wikipedia.org/wiki/File:BNC_connectors.jpg
Hiring for a startup with a
big company image is hard http://commons.wikimedia.org/wiki/File:Unclesamwantyou.jpg
Accept big company constraints! Challenge product constraints!
Develop products for customers, not for the investor!
The planning delimma OR Why does everything take so
long?
Knowing no shortage can lead to obesity. http://en.wikipedia.org/wiki/File:Fredmeyer_edit_1.jpg
Finally ... • Big company can add complexity to
the startup journey. • Going this way needs absolute alignment and commitment.
Thanks for your aSenLon! QuesLons?