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Von Supertankern und Schnellbooten – Wenn ein Konzern ein Startup gründet

Von Supertankern und Schnellbooten – Wenn ein Konzern ein Startup gründet


André Neubauer

November 05, 2013


  1. André Neubauer | Deutsche Post, E-POST Von Supertankern und Schnellbooten

    – wenn ein Konzern ein Start-up gründet
  2. André  Neubauer,   @devpg  

  3. This  talk  is  not  about  normal   startup  lessons  learned.

     These   can  be  found  here  and  here.  
  4. This  talk  is  about  the  challenges   when  a  big

     company  founds  a   startup.  
  5. Preamble  

  6. One  thing  is  certain:     A  culture  clash!  

  7. Too  many  cooks  spoil  the  broth.   Have  one  person

     in  charge!   http://www.onebidwonders.com/2012/11/30/showing-their-claws/
  8. Don't  evangelize!   http://www.flickr.com/photos/kittymghee/4165255687/

  9. Watch  out,  don‘t  become  a   service-­‐unit!  Be  a  startup!

  10. Choose  carefully  the  integraLon   point!   http://en.wikipedia.org/wiki/File:BNC_connectors.jpg

  11. Having  a  front  controller  can   solve  issues   http://en.wikipedia.org/wiki/File:BNC_connectors.jpg

  12. Hiring  for  a  startup  with  a        

              big  company  image  is  hard   http://commons.wikimedia.org/wiki/File:Unclesamwantyou.jpg
  13. Accept  big  company  constraints!   Challenge  product  constraints!  

  14. Develop  products  for  customers,   not  for  the  investor!  

  15. The  planning  delimma  OR   Why  does  everything  take  so

  16. Knowing  no  shortage  can  lead  to   obesity.   http://en.wikipedia.org/wiki/File:Fredmeyer_edit_1.jpg

  17. Finally  ...   •  Big  company  can  add  complexity  to

     the   startup  journey.   •  Going  this  way  needs  absolute  alignment   and  commitment.  
  18. Thanks  for  your  aSenLon!   QuesLons?