Product Development at Mister Spex

Customer centric, data driven, agile

1. PRODUCT DEVELOPMENT MISTER SPEX Customer centric, data driven, agile Berlin, 05.10.17
2. 2 ANDRÉ NEUBAUER – CTO “Technology enthusiast, org development fanatic and strong advocate on modern leadership. Motivated by 'Y'! Love to work at @Misterspex, acting as CTO.” @devpg
3. 3 MISTER SPEX IN A NUTSHELL
4. BUSINESS Roll-Out internationally M&A – in Scandinavia Europe‘s largest Online Retailer for Eyewear – One Brand
5. BUSINESS 5 Over 500 partner opticians 6 retail stores and growing …
6. 6 TECH Internal development External software/ service Mister Spex in a nutshell Intershop •  Multi-lingual and – currency •  Product and customer management •  CMS, SEO and Payment Storefront E-Commerce Shop System Backend Retail Partner Module •  Multi- country •  Full Shop- and ERP- integrated Lensstore, Loveyewear Suppliers Microsoft Dynamics NAV •  Accounting •  Cash management •  Payment •  Inventory management •  Logistics (Nordics) •  Order management •  CRM •  Product catalogue •  Pricing and assortment Suppliers ERP – EDI Interfaces Mister Spex DE, FR, ES ... Linsenpate DE Data Warehouse BI-Tool with APIs to •  Dynamics NAV •  Webtrekk •  Catalogue System Mister Spex Specific Software Modules Solr Search Engine 3D virtual try-on (TI) DY Personali- zation, AB- testing Prescription Lens Database •  Cost efficient lens ordering Prescription Lens Configurator •  Rule based PG recomendation for Storefront Kryd/ Emarsys Mailing engine for Reminder and NL Zendesk •  Ticket mgmt tool for Customer Service Lensit PSI WMS •  Inventory management •  Logistics (for multi legal entity) Store solution Module •  Extended standard storefront for consulting •  PoS- integration •  Full Shop- and ERP- integrated Lensware •  Integration for lense ediging Webtrekk 2D virtual try-on ESB •  Syn- chroni- zation between systems §  2 monoliths (Intershop, Dynamics NAV), owned by all, operated by SiteOps §  Serveral side systems, owned and operated by a team §  Mixed hosting environment (Cloud, managed, internal) §  Systems decoupled via async interfaces
7. 7 ORG Mister Spex in a nutshell BI ITSM Shop NAV §  4 departments with different focus §  Complete internal development for all mission critical systems §  ~60 People over all disciplines (UX, PM, DEV, QA, OPS) §  Within a department teams have a focus topic §  Cross-functional teams §  Several releases each week
8. 8 PRODUCT DEVELOPMENT (1/2) Mister Spex in a nutshell ü  Roadmap is based on strategic projects as well as product enhancements ü  New topics get pitched and prioritized by Product Council ü  Decision on roadmap for upcoming quarter at Quarterly Management Meeting CONFIDENTIAL
9. 9 PRODUCT DEVELOPMENT (2/2) Mister Spex in a nutshell 2 weeks 24 hours Product Backlog Sprint Backlog Sprint Daily Scrum Shippable product increment
10. 10 RELEASE PROCESS Mister Spex in a nutshell Approach: §  1 story : 1 branch §  1-click deployment at AWS
11. §  Continuous integration ✔ §  Continuous delivery ✔ §  Big data ? §  Full automation (testing, deployment, …) ? §  Mircoservices ? §  Serverless architectures ? 11 SO WHAT … WHAT’S NEXT? What’s the purpose of Tech?
12. 12 THE PURPOSE OF TECH TO SERVE BUSINESS AND CREATE IMPACT!
13. Welcome to the information age! 13 WHAT ARE CHALLENGES NOWADAYS? §  Discontinuous change §  Short product life cycles §  Continuous price declines §  Little customer loyalty §  Based on knowledge work §  Competitor is just one click away
14. WHAT'S THE SINGLE MOST IMPORTANT BUSINESS ASPECT FOR A COMPANY? 14 SUCCESS
15. 15 SUCCESS IS DRIVEN BY TWO ASPECTS Challenge: Decide for the right idea Problem: “[…] the literature indicates that drug companies typically require a higher number of starting ideas (6,000-8,000 or more) for every successful commercial new product than domanufacturers of typical industrial products (3,000 or so).” – Stevens, Greg A., Burley, James 1997 3,000 raw ideas = 1 commercial success Challenge: On-time, on-budget, and on-value Problem: §  “16.2% on-time, on-budget, and on-value §  31.1% of software projects will be cancelled §  52.7% of projects will cost 189% of their original estimates.” Source: The Standish Group Report Doing the right thing Doing the things right Focus of IT
16. 16 “It’s more important to do the right thing than do the things right.” – Peter Drucker
17. 17 DOING THE RIGHT THING Source: https://www.boardofinnovation.com/wp-content/uploads/2013/04/paperprotoyping.jpg Source: The Myth of Incremental Development http://herdingcats.typepad.com/.a/6a00d8341ca4d953ef01a511e114a3970c-pi §  Prototyping §  Agility
18. 18 SUCCESS IS DRIVEN BY TWO ASPECTS Doing the right thing Doing the things right Prototyping Agility Test automation Continuous integration Continuous delivery Cloud computing Scalability Big data …
19. 19 CONTINUOUS DELIVERY* IS JUST NOT ENOUGH * Representative for modern tech approaches
20. 20 THE NEW JOB OF IT – HELP BUSINESS TO EVALUATE IDEAS AND TAKE THE RIGHT DECISION
21. 21 HOW TO SUPPORT “DOING THE RIGHT THING” Prototyping Incremental optimization ?? <Time> <Ideas> Hypothesis testing Data Agility
22. 22 MANY SYSTEMS AREN’T MADE FOR QUICK TRY Source: http://blog.gardeviance.org/2015/03/on-pioneers-settlers-town-planners-and.html
23. 23 PUTTING IT ALL TOGETHER §  Support your business with doing the right thing rather than optimizing for doing the things right §  Not demand and supply but working closely together §  Understand Tech not as cost center but enabler §  Distinguish between pioneers, settlers and town planners §  Don’t fear non-full-automated solutions §  Side effect: Your systems will not end up with technical debt of accidental complexity
24. 24 MISTER SPEX – CUSTOMER CENTRIC, DATA DRIVEN, AGILE
25. Mister Spex: Mostly pioneer and settler rather than town planners Focus: Testing, optimizing Support doing the right thing, if it’s the right thing, doing the thing right 25 HOW WE SUPPORT “DOING THE RIGHT THING” What’s in: §  Allow easy changes (AB-testing) through client side modification framework §  Accept technical debt to a certain degree but have a clear debt management §  Agile product development also for ERP What’s not: §  Microservice architecture (*we have some, but not for the sake of it) Client-side modification framework Misterspex.de <Client> Examples
26. 26 CUSTOMER CENTRIC §  Need to know how customer needs & behavior and how they change §  Hypothesis board: Open round to discuss raw ideas §  Intern UX-research §  Inhouse user tests §  Personalization via behavior & segmentation
27. DATA DRIVEN 27 Shop ERP BI <Master data> <Order data> <Master data> <Order data> <Transaction data> (e.g. tracking, A/B testing) §  Every hypothesis is backed by several KPI §  Measure always until the end §  Learning: No hypothesis matched so far estimates §  Challenge: Traffic to validate hypothesis in a fast manner
28. AGILE §  Team setup: §  Strive for isolation, minimize dependencies §  Complete (DTRT + DTTR) §  Distinguish between rock-solid function and quick tries §  Focus on review §  Tech debt management
29. PRODUCT DEVELOPMENT MISTER SPEX Customer centric, data driven, agile Berlin, 05.10.17