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Brian Massey - Mobile Test Results: What Mobile...

Brian Massey - Mobile Test Results: What Mobile Web 2.0 Will Look Like

Distilled

May 26, 2015
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  1. International Speaker Founder of Conversion Sciences LLC Author Your Customer

    Creation Equation Lab Wear Fashion Model The Conversion Scientist Blog ConversionScientist.com 
 Contact: [email protected] 888.961.6604 Brian Massey, Conversion Scientist
  2. Our Goal: Design Your Mobile Web 2.0 Sites Quick overview

    of broad mobile marketplace. Dismiss data from broad mobile marketplace. Understanding your mobile websites. Responsive site issues. What our tests are telling us about Mobile Web 2.0.
  3. @bmassey iPad, iOS 5 iPad, iOS 7.1 Windows Vista Android

    4.3 iPhones: iOS4, 5, 7 Android: 2.3.6, 4.0.4, Windows 8, no updates OS X 10.6 Windows 8, regular updates + VM’s OS X 10.8 OS X 10.9 OS X 10.7 + VM’s Windows XP Windows 7
  4. @bmassey Designing Mobile Web 2.0 Dedicated Mobile Websites Mobile is

    Screen One Mobile-specific Calls to Action App-like Interactions Different Experiences for iOS and Android
  5. It took a staggering 18.24 seconds on average for responsive

    home pages to load on smartphones over a combination of 3G and 4G connections
  6. @bmassey https://www.internetretailer.com/2014/06/02/ugly-truth-about-responsive-design-and-how-fix- it?p=1 “The first-generation responsive design sites in retail

    today simply do not perform well on smartphones when looking at a blend of the common 4G LTE, 4G and 3G wireless carrier connections.”
  7. @bmassey “The redesign that was two years in the making

    started badly leading to an 
 8% decrease in online sales not to mention countless frustrated and irate customers.” http://www.digital-tonic.co.uk/digital-tonic-blog/went-wrong-marks-spencer-website-redesign-made-lose-sales/ £150 million redesign took two years.
  8. @bmassey Persistent CTA ###- #### drugaddictionsite.com 1-800-###-#### drugaddictionsite.com ###- ####

    1-800-###-#### 1-800-###- #### drugaddictionsite.com On Scroll +9%
  9. @bmassey For businesses that are trying to generate phone calls

    from their websites, mobile conversions are significantly higher than desktop conversions.
  10. @bmassey #CXLLive The Mother of All Mobile Audiences Photo Credit:

    https://www.flickr.com/photos/38134298@N00/6179186448/ Difei Li (cc)
  11. @bmassey Calls to Action Menu Search Navigate Add to Cart

    Click to Call Subscribe Social Subscriptions
  12. @bmassey The Visitor is Sent an Email with a specially-coded

    Link. http://esigns.com/design?ref=mobileemail 
 26% Email Click-Through Rate (Google Analytics)
  13. @bmassey Email Does Deliver the Goods 5.3% = 1,370 new

    email addresses each month 1,370 x 12 x $11 yearly revenue per recipient = $181,000
  14. @bmassey #CXLLive It’s not time to go back in time,

    no matter how attractive it may be.
  15. @bmassey We are going to test our way out of

    
 Mobile Web 1.0 because we have 
 awesome tools.