Chris Bennett - how to win fans and influence users

Transcript

1. How to win fans and influence users. @chrisbennett www.97thfloor.com #searchlove Tuesday, 10 December 13
2. I want to start off by thanking Google. Tuesday, 10 December 13
3. For cute fuzzy Pandas. Tuesday, 10 December 13
4. For weird birds that can’t fly. Tuesday, 10 December 13
5. For crazy fast mini birds that might as well be mythical creatures Tuesday, 10 December 13
6. For merging them into a team of utter destruction. Tuesday, 10 December 13
7. For letting them destroy that which we held dear. Tuesday, 10 December 13
8. Why? Tuesday, 10 December 13
9. Because we were forced to evolve Tuesday, 10 December 13
10. We used to Preach “Content is King” Tuesday, 10 December 13
11. While we were Practicing something different Tuesday, 10 December 13
12. Now we don’t have a choice Tuesday, 10 December 13
13. There is only method to rule them all Tuesday, 10 December 13
14. Tuesday, 10 December 13
15. No more One Demensional KPI’s Tuesday, 10 December 13
16. HELLS YEAH! Tuesday, 10 December 13
17. Lets talk about how get approval Tuesday, 10 December 13
18. Lets talk about how get approval Tuesday, 10 December 13
19. For freedom to try big things Tuesday, 10 December 13
20. Freedom to explore Tuesday, 10 December 13
21. Freedom to fail Tuesday, 10 December 13
22. First get approval for one small bit of content Tuesday, 10 December 13
23. An Infographic Tuesday, 10 December 13
24. A video http://www.youtube.com/watch?v=_joDNOpeWWo Tuesday, 10 December 13
25. An eBook http://www.salesforcemarketingcloud.com/resources/ebooks/seo-experts-reveal-the-truth-about-marketing/ Tuesday, 10 December 13
26. A Blog post Tuesday, 10 December 13
27. Just give me something, anything Tuesday, 10 December 13
28. And MacGyver that Shiz Tuesday, 10 December 13
29. By repurposing content Video Infographics Slides Social Cards Gif/Meme Articles Story Interactives Tuesday, 10 December 13
30. By repurposing content Tuesday, 10 December 13
31. What if I told you, “15 minutes or less could get you 35,000 views?” Tuesday, 10 December 13
32. Take an infographic and... Tuesday, 10 December 13
33. http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target Slice it up Tuesday, 10 December 13
34. Slice it up Tuesday, 10 December 13
35. http://www.slideshare.net/defensivedriving1/the-7-most-notorious-motorcycle-clubs Tuesday, 10 December 13
36. Embed your Slideshare on your infographic landing page Tuesday, 10 December 13
37. Tuesday, 10 December 13
38. http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you Tuesday, 10 December 13
39. 16k referrals from BuzzFeed Work it into BuzzFeed Tuesday, 10 December 13
40. 50k+ referrals from BuzzFeed Work it into BuzzFeed *Can’t show this one, but = Awesome Tuesday, 10 December 13
41. Blog content case study Tuesday, 10 December 13
42. Tuesday, 10 December 13
43. http://www.octanner.com/blog/2013/01/top-10-coolest-companies-to-work-for-in- boston/ Tuesday, 10 December 13
44. Beat a Dead Horse Tuesday, 10 December 13
45. Tuesday, 10 December 13
46. http://www.octanner.com/blog/2013/03/the-11-coolest-companies-to-work-for-in-seattle/ Tuesday, 10 December 13
47. Tuesday, 10 December 13
48. http://www.octanner.com/blog/2013/04/top-10-coolest-companies-to-work-for-in-philadelphia/ Tuesday, 10 December 13
49. Tuesday, 10 December 13
50. Complementary content http://www.slideshare.net/OCTannerCompany/denver- slideshare Tuesday, 10 December 13
51. Complementary content http://www.slideshare.net/OCTannerCompany/denver- slideshare Tuesday, 10 December 13
52. Upcycling content Tuesday, 10 December 13
53. Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar- theory/ Tuesday, 10 December 13
54. Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar- theory/ 32 pages Long, 4,602 words Tuesday, 10 December 13
55. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
56. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
57. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
58. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
59. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
60. Interactive Version, http://www.pixartheory.com Tuesday, 10 December 13
61. Interactive sticky Tuesday, 10 December 13
62. Optimize for mobile Tuesday, 10 December 13
63. Optimizing for open graph tags. Tuesday, 10 December 13
64. Optimizing for open graph tags. More info on setting up, https://developers.facebook.com/docs/opengraph/ <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The- Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The- Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/ kitty.jpg'/> Tuesday, 10 December 13
65. Optimizing for Twitter Cards https://dev.twitter.com/docs/cards Tuesday, 10 December 13
66. Source: http://tracksocial.com/whitepapers What to Tweet Tuesday, 10 December 13
67. On behalf of the little people I would like to accept this Tweet Tuesday, 10 December 13
68. First Week Use NUVI to blow minds http://nuviapp.com Tuesday, 10 December 13
69. First Week Nuvi Can Be Brutally Honest Use NUVI to blow minds http://nuviapp.com Tuesday, 10 December 13
70. First Week Nuvi Can Be Brutally Honest Use NUVI to blow minds http://nuviapp.com Tuesday, 10 December 13
71. First Week Nuvi Can Be Brutally Honest Use NUVI to blow minds http://nuviapp.com Tuesday, 10 December 13
72. Know what common terms are associated Tuesday, 10 December 13
73. Know why spikes occur Tuesday, 10 December 13
74. Over 3k+ Tweets in an hour… Thanks @techeblog Tuesday, 10 December 13
75. Over 3k+ Tweets in an hour… Thanks @techeblog Link Here Tuesday, 10 December 13
76. Culprit of our Tweets Tuesday, 10 December 13
77. Know your influencers Tuesday, 10 December 13
78. :) Tuesday, 10 December 13
79. :) Total Reach from Original (our) Tweets 6,318,575 Tuesday, 10 December 13
80. :) Total Reach from Original (our) Tweets 6,318,575 Total additional Reach from RT’s 3rd Party Shares 10,801,612 Tuesday, 10 December 13
81. :) Total Reach from Original (our) Tweets 6,318,575 Total additional Reach from RT’s 3rd Party Shares 10,801,612 17,120,18 7 Tuesday, 10 December 13
82. HELLS YEAH! Tuesday, 10 December 13
83. Make your content interactive Tuesday, 10 December 13
84. Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service Tuesday, 10 December 13
85. Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and really sell the product high in the Funnel. Tuesday, 10 December 13
86. We created an interactive explainer and the #’s are compelling. Tuesday, 10 December 13
87. In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Remember this information is 100% about Universal Inbox. It is 100% “on brand.” Tuesday, 10 December 13
88. Avg. Time on Page is 3.2 minutes (that is from all traffic even social). Tuesday, 10 December 13
89. Interactive can tell a long and complicated story in a more compelling easy to digest way. Tuesday, 10 December 13
90. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal Tuesday, 10 December 13
91. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor. Tuesday, 10 December 13
92. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s. Tuesday, 10 December 13
93. Think campaigns, not One off’s Tuesday, 10 December 13
94. One off’s are a lose-lose Tuesday, 10 December 13
95. If you are successful at first you will never live up to it Tuesday, 10 December 13
96. If you aren’t successful at first you will not win the business or budget Tuesday, 10 December 13
97. Campaigns are not new Tuesday, 10 December 13
98. Outside of digital you get bombarded Tuesday, 10 December 13
99. Why can’t we be the same? Tuesday, 10 December 13
100. Your thinking, “this is a lot of work” Tuesday, 10 December 13
101. Your already wearing multiple hats Tuesday, 10 December 13
102. = Good ideas are a rare commodity Tuesday, 10 December 13
103. So get one and stick to it Tuesday, 10 December 13
104. Right now you are pitching Multiple infographics Multiple Videos Multiple etc… Each month Tuesday, 10 December 13
105. That’s way more work Tuesday, 10 December 13
106. So show your boss/client Tuesday, 10 December 13
107. Tuesday, 10 December 13
108. How to win fans and influence users. @chrisbennett www.97thfloor.com #searchlove Tuesday, 10 December 13