SImon Penson - The New Rules of Big Content Promotion

Transcript

1. v THE NEW RULES OF BIG CONTENT PROMOTION
2. v WHY CONTENT #BIGCONTENT
3. v
4. v
5. v
6. v IN THE MINUTIAE OF MARKETING TOO
7. v THE SAME IS TRUE OF CONTENT
8. v GOTHMOG
9. v THE AGE OF LOW VALUE CONTENT IS OVER
10. v THE TIME OF BIG CONTENT HAS COME
11. v IT’S HOW YOU GET CUT THROUGH
12. v YOU DON’T BELIEVE ME?
13. v SCALE OF THE UNIVERSE 87k Links 3.5k Domains 35k Twitter shares 320k Facebook shares An interactive infographic – htwins.net/scale2/
14. v WIN!
15. v SENDING THIS WON’T CUT IT
16. v Gordon B. Hinckley
17. v
18. v WHAT WORKS FOR US
19. v THE CONTENT
20. v COVER EVERY ANGLE
21. v ASK QUESTIONS
22. v WHO WOULD BE INTERESTED IN THIS?
23. v PERSONA DEVELOPMENT STAT MAN Over 35 Male Likes to be right FOOTBALL FANATIC Around 29 Season Ticket Holder Ardent club fan SOCIAL JOE Around 21 Lightweight Consumer Likes to be first
24. v WHERE DO THEY HANG OUT?
25. v SPORT SITES FINANCE SITES INDIVIDUAL CLUB SITES SPORT STAT SITES FACEBOOK TWITTER HIGHLIGHT THE NICHES
26. v HOW DO I FIND THE RIGHT SITES?
27. v WE MADE SOMETHING!
28. v PReacher preacher.zazzlemedia.co.uk
29. v MAJESTIC SEARCH EXPLORER
30. v SEOQUAKE
31. v TECHNORATI
32. v WHAT’S THE SELL?
33. v EXCLUSIVE ANGLES EXCLUSIVE CONTENT MVP INFOGRAPHICS CLUB PAGES EMBED WITH INFOGRAPHIC SALARY CALCULATOR CLUB DESIGNED IFRAMED PAGE GOAL V DEBT PERFORMANCE ARTICLE WITH INTERACTIVE CHARTS CONTENT EXCLUSIVES
34. v
35. v THIS IS ABOUT PEOPLE NOT EMAIL ACCOUNTS
36. v PRO TIP GO TO THE DEPUTIES OR FREELANCE WRITERS
37. v
38. v +
39. v INVEST IN A PAID ACCOUNT
40. v JOURNALIST DIRECTORIES
41. v WE NEED A TARGET
42. v REACH THESE ‘GUYS’
43. v RUN OUR TOOL
44. v JUMP ON LINKEDIN
45. v WE’VE FOUND THEM LET’S STALK!
46. v NETVIBES IS THE NEW iGOOGLE
47. v
48. v THE CONVERSATION
49. v BE VERY CLEAR ON VALUE
50. v FOLLOW UP IMMEDIATELY
51. v SURPRISE & DELIGHT
52. v
53. v FIND YOUR AUDIENCE ON SOCIAL http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source
54. v THEN AMPLIFY 1.91 million impressions on Facebook
55. v AND AMPLIFY SOME MORE 116,000 impressions via Reddit
56. v SUPPORT WITH THIS
57. v OPTIMIZE FOR SOCIAL
58. v OPEN GRAPH META TAGS
59. v TWITTER CARDS
60. v BUILD A POST FOR SEARCH BENEFIT Look for long tail opportunity for title 2000+ words for in-depth articles
61. v THE RESULT
62. v PLACEMENTS 75 REFERRING DOMAINS
63. v TRAFFIC 120,000 VISITS – 6 MONTHS ‘NORMAL’ SITE TRAFFIC IN 8 WEEKS
64. v 6,293 (AND GROWING) SHARES
65. v #FOOTBALLDEBT - 174 HASHTAG USE #FOOTBALLSALARY - 371
66. v RANKINGS
67. v TO CONCLUDE
68. v INTEGRATED APPROACH
69. v DON’T BE AFRAID TO FAIL
70. v Simon Penson Zazzle Media, Founder & Managing Director www.zazzlemedia.co.uk @simonpenson simon.penson@zazzlemedia.co.uk Download this presentation on Slideshare Read this presentation at: www.zazzlemedia.co.uk/blog THANKS!