The Naked Truth: Product Development in Startups

Building, measuring and learning are essential to good product development, but how can you successfully apply and execute these phases in a startup? How do you make effective progress with only a small team, limited resources and few opportunities?

Simon Staib (CPO at blogfoster) and I shared our experiences and best practice from blogfoster. We discussed how we overcame these challenges to successfully build a platform that is used by thousands of digital influencers and global brands.

Presented at The Family meetup in Berlin.

Transcript

1. b 1 The Naked Truth: Product Development in Startups
2. b 2 „Fastest-growing online marketing channel outperforming, paid search, display & affiliate marketing“ Quelle: A.T. Kearney, 2016
3. b 3 Quelle: A.T. Kearney, 2016
4. b 4 Influencer Brands
5. b 4 Influencer Brands Research for Influencer Research for Brands
6. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit
7. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing
8. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating
9. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork
10. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork Communication Communication
11. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork Communication Communication Release Process Release Process
12. b 4 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork Communication Communication Release Process Release Process Accounting Creating an Invoice
13. b 5 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork Communication Communication Release Process Release Process Accounting Creating an Invoice
14. b 5 Influencer Brands Research for Influencer Research for Brands Data Access Mediakit Pricing Pricing Negotiating Negotiating Contract / Paperwork Contract / Paperwork Communication Communication Release Process Release Process Accounting Creating an Invoice
15. b 6
16. b 7 Blogger +12.500 Influencer +22.000 Advertiser 400 Collaborations 15.000
17. b „ 8 Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016 Right now, everyone and their mother is starting an influencer marketing agency, platform, network, or some other business to help brands harness the power of influencers.
18. b 9
19. b Marketing channel Market winning technology Affiliate SEM Retargeting Blogs and Influencer Social Media ??? 10
20. b 11 Stakeholders Storing and Processing Data Rich
 Interfaces
21. b 12
22. b 13 Build Learn Measure Product Development
23. b 14 Build Learn Plan Measure Planning: Make it explicit
24. b 15 Planning: Your Foundation of Success
25. b 16 Distraction vs. Focus STARVE YOUR DISTRACTIONS FEED YOUR FOCUS
26. b 17 Focus with OKRs • Quarterly Planning • Prioritization and Alignment • Know What Not to Do More details about OKRs here: http://bit.ly/okrs-details
27. b 18 Ambitions vs. Reality Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Goals
28. b 19 Ambitions vs. Reality Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Goals Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Review
29. b 20 Reality into Planning • Common understanding • Be concrete; not abstract • Be ambitious; but not crazy
30. b 21 Create success and avoid unnecessary failures Reality into Planning
31. b 22 Build: The Execution Part
32. b 23 T-Shaped Developer
33. b 24 T-Shaped Developer • Product / Requirements Change • Technology Agnostic • Positions Change
34. b 25 Full-Stack Culture
35. b 26 Full-Stack Culture • Efficient • Ownership • Knowledge Transfer
36. b 27 Development Process
37. b 28 Development Process • Involvement • Focus • Transparency • Commitment & Accountability
38. b 29 Measure Measure: Start with collecting data
39. b 30
40. b 30
41. b 31 Learn
42. b 31 Learn
43. b 31 Learn
44. b 31 Learn
45. b 32 Learn Google Ventures Guide to Research
 
 gv.com/lib/gv-guide-to-research Just enough Research
 by Erika Hall
 
 abookapart.com/products/just-enough-research
46. b 33 Learn • Retrospectives • Introduction Sessions • Post Mortems
47. b 34
48. b 35 THANK YOU