You Might Need A Label... Why?

A webinar dedicated to the changing role of a music label. Was primarily dedicated to electronic musicians, though an artist of any genre should find this presentation useful.

Transcript

1. You might need a label... But why?
2. * This webinar is primarily dedicated to electronic musicians, though an artist of any genre will find it useful.
3. Andrew Apanov Dotted Music CEO, music marketing consultant, ex-Editor-in-chief of Ultimate Guitar, band manager, blogger, drum and bass DJ. http://andrewapanov.com
4. i.standabovethenoise.com
5. What are we talking about today?
6. What are we talking about today? • Being signed vs. self-releasing • How to find a good record label deal • Rights and royalties • Contracts with record labels • How to not get screwed by a label • Major labels
7. What are we talking about today? • Being signed vs. self-releasing • How to find a good record label deal • Rights and royalties • Contracts with record labels • How to not get screwed by a label • Major labels
8. What are we talking about today? Mutual Benefit
9. What are we talking about today? Mutual Benefit Between a label and an artist
10. 99% of EDM artists want to be released on a label, and there are reasons for that.
11. • Domination of per-release and non-exclusive contacts (which means freedom and flexibility)
12. • Domination of per-release and non-exclusive contacts (which means freedom and flexibility) • Even if your label gets more than 50% of profits (which is rare), you don’t lose much (you know why)
13. • Domination of per-release and non-exclusive contacts (which means freedom and flexibility) • Even if your label gets more than 50% of profits (which is rare), you don’t lose much (you know why) • Labels are gateways to DJs
14. • Domination of per-release and non-exclusive contacts (which means freedom and flexibility) • Even if your label gets more than 50% of profits (which is rare), you don’t lose much (you know why) • Labels are gateways to DJs • A good label name helps getting more DJ gigs
15. The statement “you don’t need a label nowadays” is 100% valid, but... not verbatim, for electronic musicians.
16. Beware of long-term record deals, read contracts, get the most out of each release and you will build your career with a label as an asset.
17. Ok, I got “the news” that labels are important to EDM producers... Is this it?
18. The sad reality is that the majority of musicians who are released on digital indie labels f--k up the opportunities they get.
19. Don’t make the same mistakes by understanding a label-artist relationship.
20. Label Artist Own interests Own interests
21. Label Artist Own interests Own interests
22. Labels do not develop artists today. They need your music and your fans to sell the tracks to.
23. If you don’t earn much by releasing music anyway, why not to squeeze maximum out of the relationship you have with your label?
24. If you don’t earn much by releasing music anyway, why not to squeeze maximum out of the relationship you have with your label? (the label will benefit from it, too, that’s why it’s mutual)
25. Just ask the label Be proactive.
26. Just ask the label • Run “fan gating” promotions through labels’ channels to borrow their fans. Be proactive.
27. Just ask the label • Run “fan gating” promotions through labels’ channels to borrow their fans. • Enter into their business network (bookings, licensing, marketing etc.) Be proactive.
28. Just ask the label • Run “fan gating” promotions through labels’ channels to borrow their fans. • Enter into their business network (bookings, licensing, marketing etc.) • Seek partnerships. Be proactive.
29. Don’t ignore a chance to learn how to do it all, properly.
30. http://next.dottedmusic.com/wespin