Optimizing Social Networks For Your Website

A webinar held in association with myband.is, a free online service for creating simple websites for musicians and bands. Includes some useful tips and tricks on optimising your social networks.

Transcript

1. Optimizing Social Networks For Your (myband.is) Website
2. Andrew Apanov Dotted Music CEO, music marketing consultant, ex-Editor-in-chief of Ultimate Guitar, band manager, blogger, drum and bass DJ. http://consulting.dottedmusic.com/
3. i.standabovethenoise.com
5. Share a link to your website in the comments!
6. What are we talking about today?
7. Everyone has own preferences in social networks, but there are best practices you have to know.
8. Music
9. Photos
10. Photos • Host your press and live photos on Flickr • Never forget about Facebook, but remember: Facebook Pages are for fans • Use Instagram for sharing behind-the- scenes and everyday photos
11. Photos • Upload hi-res photos • Create separate albums • Allow download (and check copyrights settings) • Meta, meta, meta! Add tags and descriptions, rich with relevant keywords
12. Videos
13. Videos You have to host your videos on YouTube.
14. Videos • Upload all your music on YouTube • Yes, meta is really important: file names, titles, tags, descriptions, annotations • Apply for YouTube Partner program
15. News
16. News • Twitter works well as a news feed, but not if filled with too many @replies • No matter what your website is, have a blog • Turn off Twitter-Facebook crossposting • Update social networks daily
17. Tour Dates
18. Tour Dates Add tour dates to just one place http://www.artistdata.com/ http://www.gigatools.com/
19. Tour Dates • Connect Songkick to Soundcloud • Ask Songkick to update your band photo by emailing it to support@songkick.com • Periodically double check your dates on concert websites
20. What Else?
21. 5 Tools To Rock Your Social Networks
22. 5 Tools To Rock Your Social Networks • Hootsuite (for Twitter)
23. 5 Tools To Rock Your Social Networks • Hootsuite (for Twitter) • Buffer (for Twitter and Facebook)
24. 5 Tools To Rock Your Social Networks • Hootsuite (for Twitter) • Buffer (for Twitter and Facebook) • ifttt (for everything)
25. 5 Tools To Rock Your Social Networks • Hootsuite (for Twitter) • Buffer (for Twitter and Facebook) • ifttt (for everything) • statigr.am (for Instagram)
26. 5 Tools To Rock Your Social Networks • Hootsuite (for Twitter) • Buffer (for Twitter and Facebook) • ifttt (for everything) • statigr.am (for Instagram) • bit.ly (for everything)