2012 Social Media Trends For Musicians

Andrew Apanov's presentation from the Musik & Talang seminar in Turku, Finland (04/27).

Transcript

1. s.dottedmusic.com / @matterandrew / #MusikTalang 2012 Social Media Trends For Musicians
2. @matterandrew #MusikTalang
4. What do we all know about social media ? s.dottedmusic.com / @matterandrew / #MusikTalang
5. • Social media is the most popular activity online
6. • Social media is the most popular activity online • Your fans are on social networks
7. • Social media is the most popular activity online • Your fans are on social networks • Your fans rely on friends’ recommendations
8. • Social media is the most popular activity online • Your fans are on social networks • Your fans rely on friends’ recommendations • Big brands spend tons of money on social media
9. • Social media is the most popular activity online • Your fans are on social networks • Your fans rely on friends’ recommendations • Big brands spend tons of money on social media • Users of all ages are on social networks
12. Why do I need anything else? s.dottedmusic.com / @matterandrew / #MusikTalang
13. Facebook Google+ OrkutQzone Renren Hyves Pinterest Hi5 Odnoklassniki vKontakte Twitter Linkedln Cyworld Netlog Kaixin001 Sonar LocalMind Forecastv Thumb.It LiveJournal Sonico deviantArt iWiW Badoo Flickr Douban Tagged Mixi MySpace Wer-mennt-wen Skyrock Chill MeinVZ Taringa Tuenti
14. Interest- based social networks ? s.dottedmusic.com / @matterandrew / #MusikTalang
17. • It’s the fastest growing website in history
18. • It’s the fastest growing website in history • Pinterest is #3 most-popular social network in the US, behind Facebook and Twitter
19. • It’s the fastest growing website in history • Pinterest is #3 most-popular social network in the US, behind Facebook and Twitter • Pinterest is generating more referral traffic than YouTube, Google+, and LinkedIn combined
20. • It’s the fastest growing website in history • Pinterest is #3 most-popular social network in the US, behind Facebook and Twitter • Pinterest is generating more referral traffic than YouTube, Google+, and LinkedIn combined • 1.4% of all Tweets are Retweets.
21. • It’s the fastest growing website in history • Pinterest is #3 most-popular social network in the US, behind Facebook and Twitter • Pinterest is generating more referral traffic than YouTube, Google+, and LinkedIn combined • 1.4% of all Tweets are Retweets. 80% of all pins are repins
22. • It’s the fastest growing website in history • Pinterest is #3 most-popular social network in the US, behind Facebook and Twitter • Pinterest is generating more referral traffic than YouTube, Google+, and LinkedIn combined • 1.4% of all Tweets are Retweets. 80% of all pins are repins • Shoppers referred by Pinterest are more likely to make a purchase than visitors who arrive from Facebook
23. That sounds cool, but why the f—k should I use Pinterest? s.dottedmusic.com / @matterandrew / #MusikTalang
24. As a user
25. As a brand
26. Ok. How to do it? s.dottedmusic.com / @matterandrew / #MusikTalang
27. • Secure your username
28. • Secure your username • Pin album covers, images of your merchs
29. • Secure your username • Pin album covers, images of your merch • Pin live photos
30. • Secure your username • Pin album covers, images of your merch • Pin live photos • Pin videos
31. • Secure your username • Pin album covers, images of your merch • Pin live photos • Pin videos • Pin what you and your fans love
32. • Secure your username • Pin album covers, images of your merch • Pin live photos • Pin videos • Pin what you and your fans love • Ask your designer to create series of brand-related images
33. What’s next? s.dottedmusic.com / @matterandrew / #MusikTalang
34. • Follow artists you know
35. • Follow artists you know • Tell your fans you are on Pinterest
36. • Follow artists you know • Tell your fans you are on Pinterest • Use attractive image for every piece of product or content
37. • Follow artists you know • Tell your fans you are on Pinterest • Use attractive image for every piece of product or content • Place Pinterest share buttons next to your images
38. • Follow artists you know • Tell your fans you are on Pinterest • Use attractive image for every piece of product or content • Place Pinterest share buttons next to your images • Allow others to Pin to your profile
39. Need some help? s.dottedmusic.com / @matterandrew / #MusikTalang
40. Pinaquote.com
41. Pinstamatic.com
42. PinReach.com
43. Pinterest may work for you especially well, if s.dottedmusic.com / @matterandrew / #MusikTalang
44. • Your fanbase primarily consists of women
45. • Your fanbase primarily consists of women • You’ve got a very appealing visual image
46. • Your fanbase primarily consists of women • You’ve got a very appealing visual image • Your products look awesome
47. • Your fanbase primarily consists of women • You’ve got a very appealing visual image • Your products look awesome • Your fanbase is primarily in the US
48. • Your fanbase primarily consists of women • You’ve got a very appealing visual image • Your products look awesome • Your fanbase is primarily in the US • Your audience does not consist just of teenagers
49. • Your fanbase primarily consists of women • You’ve got a very appealing visual image • Your products look awesome • Your fanbase is primarily in the US • Your audience does not consist just of teenagers • You are into some weird stuff
51. Huh, that’s it? s.dottedmusic.com / @matterandrew / #MusikTalang
52. Chill
53. This is My Jam
54. Thumb.it
55. Forecast
56. Fandalism
57. Whatever network you jump into, remember … s.dottedmusic.com / @matterandrew / #MusikTalang
58. • It’s about networking
59. • It’s about networking • It's not only about you
60. • It’s about networking • It's not only about you • Knowing and recognizing your fans is crucial
61. • It’s about networking • It's not only about you • Knowing and recognizing your fans is crucial • Controversy, not boredom
62. • It’s about networking • It's not only about you • Knowing and recognizing your fans is crucial • Controversy, not boredom • Nothing can replace your own website
63. Thank you. Let’s connect. AndrewApanov.com DottedMusic.com
64. dottedmusic.com/mt2012