Facebook Marketing with Music Fan Gate 2.0

A presentation, explaining what a Facebook Fan Gate gate is, how to set up one, how to promote, and how Dotted Music's "Music Fan Gate 2.0" product can help you along the way.

Transcript

1. Facebook Marketing Using Fan Gates
2. Andrew Apanov Dotted Music CEO, music marketing consultant, ex-Editor-in-chief of Ultimate Guitar, band manager, blogger, drum and bass DJ. http://andrewapanov.com
3. What are we talking about here?
4. What the heck is a fan gate??
6. Those days are gone...
7. Or not?
8. In April 2012, we installed Fan Gate on breakbeat / dubstep producer Davip’s Facebook page
9. And an impressive campaign followed...
10. • No email • No website • No PR And an impressive campaign followed... (it didn’t)
11. Yet we were impressed
15. Fan Gates are alive!
16. What you need to create a Fan Gate • Asset to give away • Graphics • Hosting • Fan Gate app
17. What to give away? • Music, music, music! • Choose the best song • Create a bundle
18. Where to host your files? • Your website • Dropbox.com
19. How to install Fan Gate? Woobox.com
20. Now, promote it!
21. 1. Create short URL
22. 2. Link to Fan Gate directly
23. 3. Run Facebook Ads
24. 4. Make it prominent
25. 5. Announce everywhere
26. 6. Post clips on YouTube, Soundcloud
27. 7. Use your street team
28. All good... But I don’t have the graphics.
29. MUSIC FAN GATE 2.0
30. Use this coupon for 5% discount Dotted5 store.dottedmusic.com/music-fan-gate-2-0