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The Happy Home Company, April 21, 2015

The Happy Home Company, April 21, 2015

The financing deck for The Happy Home Company.

Doug Ludlow

April 21, 2015
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  1. The Happy Home Company Page 3 Company Overview Our Vision

    We’re your personal home manager, helping you reduce the hassle of running your home. Revenue •  $1M+ annual run rate. •  $90,176 April 2015 expected revenue. •  80% 2015 average MoM growth rate. Our Team Doug Ludlow (CEO of Hipster, acq. AOL) and Matthew Mengerink (former eBay exec.), four world-class engineers ( PayPal, Amazon, Stanford, UC Berkeley), and a killer ops team. The Opportunity We are tackling a $1 trillion dollar industry (the US home services market) by providing a simple, scalable solution that will be loved by 102 million US households.
  2. The Happy Home Company Page 4 Overview – Revenue Growth

    April 2015 Expected Revenue $90,176 12-Month Run Rate $1M+ Average 2015 MoM Growth 80% per month $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000
  3. The Happy Home Company Page 5 Overview – Customer Satisfaction

    4.5   5   5.5   6   6.5   7   7.5   8   8.5   December January February March April How likely are you to recommend The Happy Home Company to a friend? (scale of 0 – 10) The Happy Home Company has been instrumental in helping me accomplish more around the house, and has made me feel more confident that my home is safe. I'm looking forward to more projects with them in the future. Ryan Gerard, San Francisco, CA The Happy Home Company has been a fantastic experience for us, both with unexpected events (like an unfortunate plumbing emergency) and with bigger projects (like getting an HVAC installed). Nora Grasham, Sunnyvale, CA
  4. The Happy Home Company Page 6 Overview – Average Sale

    $546 Our Home Managers work with a wide variety of trusted, screened service providers to find solutions to our member’s home needs. ($546 is based on October – March sales)
  5. The Happy Home Company Page 7 The Homeowner’s Problem Managing

    your home can expensive, frustrating, and time consuming. Does the following experience sound familiar?
  6. The Happy Home Company Page 8 How Problems Are “Solved”

    Today Hours of effort… Inconsistent Results Diagnose First, you notice you have a problem with your home, and are on your own to diagnose the issue. 30 minutes Search Search online for services providers, muddling through paid search results, aggregator/rating sites, and service provider websites. 30 minutes Screen Narrow down list of possible providers based off somewhat arbitrary criteria (e.g. unfamiliar rating systems). 20 minutes Call Call several to get bids and schedule. 30 minutes Wait Wait for provider during cable-company style window of time, with no penalty for arriving late. 3 hours Fight No/minimal recourse for no-show, late arrival, over- budget job, or poor service. - Finished? Problem solved??? Maybe start over…
  7. The Happy Home Company Page 9 The Happy Home Solution

    Expert home help, at the push of a button. Network of trusted, vetted service providers. Personal Home Manager, on call 24/7. C O M P A N Y THE HAPPY H O ME Powerful technology platform, web and mobile.
  8. The Happy Home Company Page 10 Our Product Our Web

    App www.TheHappyHome.co iPhone Application https://itunes.apple.com/us/app/happy-home-co/ id944456283?mt=8
  9. The Happy Home Company Page 11 Market Size The home

    service industry is an enormous, yet highly fragmented market. $1 Trillion Annual US expenditure on home services $4 Trillion Annual worldwide expenditure on home services & No one company has a significant share of this market, or even dominance within one of its sub- categories: ü  Plumbing ü  Home Maintenance ü  Home Cleaning ü  Landscaping ü  Handyman Services ü  And many more…
  10. The Happy Home Company Page 12 Business Model The Happy

    Home Company Platform is engineered to serve customers with varied preferences and ability / willingness to pay. HHC Service Revenue Advice and Diagnosis of Issue FREE Scheduling and Billing 5%-10% of job, paid by service provider In-person Home Management Service 5% - 20% of job, paid by member High Member LTV ü  Annually, the average US homeowner spends $2,000+ on home maintenance / home improvement projects. ü  The largest member job to date is $28,000.
  11. The Happy Home Company Page 13 Competition The Happy Home

    Company saves members both time and money, and is affordable for virtually all homeowners. C O M P A N Y THE HAPPY H O ME Traditional Home Manager $50,000 - $300,000 Affordable to All Only available to the elite Affordability Ease of Use Customer manages the solution to their problem Problem is solved for customer
  12. The Happy Home Company Page 14 Company Founders A blend

    of startup speed and enterprise-level scale, united by a common vision. Doug Ludlow, CEO Founder, Hipster (acq. AOL), Innovation Partner at AOL Ventures, UCLA Matthew Mengerink, CTO Former exec at eBay / PayPal. CTO X.commerce (eBay), and GM Platform, UT Austin
  13. The Happy Home Company Page 15 Founding Team The Happy

    Home Company is a diverse and experienced team of entrepreneurs, engineers, and home management professionals. PRODUCT AND TECHNOLOGY TEAM •  Nick Peddy (VP Engineering) - Amazon, PayPal, UC Berkeley •  Ginger Cullen (Sr. Software Eng.) – PayPal, CalTech, Stanford •  Mikael Peterson (Software Eng.) – eBay, Newegg, CalPoly •  Bradly Schlenker (Software Eng.) – University of Washington •  Anthony Walker (Design) - Tokyo National University of Fine Arts •  Drew Ludlow (Chief of Staff) – Advance Romney Presidential Campaign, BYU •  Andrea Campopiano (Member Support) – University of San Francisco HOME MANAGEMENT TEAM •  Tim Domke (VP Growth) – eBay’s former head of big data. •  Carlo Isip – Contractor sales and services •  Shane Cota – High-end concierge background •  Matt Brading – Santa Clara University •  Matt Lu– Property Management, UC, Berkeley •  Zach Pardue – On-staff handyman
  14. The Happy Home Company Page 16 Investors The Happy Home

    Company is supported by a world-class group of active investors. •  Josh Felser– FreeStyle Capital •  Chris Sacca and Matt Mazzeo – Lowercase Capital. •  David Tisch– Box Group •  Brian Pokorny– SV Angel •  Dave Morin and Kevin Colleran, Slow Ventures •  Robert Stephens – Founder, Geek Squad •  Aaron Levi – CEO, Box •  Matt Coffin – Founder, LowerMyBills •  Salman Zahar– Professor and EIR, Duke University •  Johann Moonesinghe– CEO, EquityEats
  15. The Happy Home Company Page 17 Company Financing How Much

    We Are Raising We are raising an additional seed capital - $2,000,000 has been raised to date. Round Terms The round is being done through a convertible note, with a cap that has yet to be determined. Interest rate and discount will be industry standard.
  16. The Happy Home Company Page 19 April 7th, 2015: The

    Happy Home Company, a home repair start-up, specifically recruits parents. Some of the most qualified, talented and passionate people in the valley are often overlooked by start-ups for not being a ‘cultural fit,’ which is often code for ‘too old, too much of a parent, too female, too different,’ ” said Doug Ludlow, its co-founder. A Culture That Reflects Our Values The Happy Home Company has been recognized for our efforts to build an inclusive, diverse, family-friendly culture. Families are invited to all Happy Home Company events, and our kids are often put to work for the company!