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Branding 101... Let's Cut The B@£%

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Avatar for Matthew Draycott Matthew Draycott
September 05, 2012
Education
290
2

Branding 101... Let's Cut The B@£%

My lecture on branding... a topic I love, hope you enjoy these useful tips and insights.

Avatar for Matthew Draycott

Matthew Draycott

September 05, 2012

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Transcript

  1. Branding 101 Let’s Cut the Bull Matthew Draycott І 2011

  2. What’s a brand?

  3. Is it Just a logo?

  4. How much would you expect to pay for this cap?

  5. How much would you expect to pay for this cap?

    …and now, how much more would you pay?

  6. Brands add value to products.

  7. If they didn’t why would we spend so much time

    faking them?

  8. To illustrate this value, lets see how brands have crept

    into your lives.
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None

  19. But brands don’t stop at logos…

  20. None
  21. None
  22. None

  23. …or Colours

  24. None

  25. They don’t stop, because these elements aren’t the brand…

  26. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts

  27. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts The Brand is Value…but what value(s) are there in a brand?

  28. Economic Value

  29. Quality Value(s)

  30. Social Value: Tribes

  31. Emotional Value

  32. Are decisions emotional or logical?

  33. Are decisions emotional or logical?

  34. So, what is a brand?

  35. A Brand is a value element communicated through artefacts that

    inspires love, loyalty and passion in consumers…me!

  36. Image Credits: Altered Brands Via: http://bootlegs.soup.io/ Other Images Via Flickr:

    TerryJohston Daveknapik Miguel77 Alonso_malorry Mendhak Theonlyone Pag2525 Rogiro Zappowbang Horriblewonderfulife Miuenski RobRT Vega Muffet All Brands Used Remain Property of the Relevant Copyright Holders. Thanks You Awesome People!