Branding 101... Let's Cut The B@£%

My lecture on branding... a topic I love, hope you enjoy these useful tips and insights.

Transcript

1. Branding 101 Let’s Cut the Bull Matthew Draycott І 2011
2. What’s a brand?
3. Is it Just a logo?
4. How much would you expect to pay for this cap?
5. How much would you expect to pay for this cap? …and now, how much more would you pay?
6. Brands add value to products.
7. If they didn’t why would we spend so much time faking them?
8. To illustrate this value, lets see how brands have crept into your lives.
19. But brands don’t stop at logos…
23. …or Colours
25. They don’t stop, because these elements aren’t the brand…
26. They don’t stop, because these elements aren’t the brand… …They’re artefacts
27. They don’t stop, because these elements aren’t the brand… …They’re artefacts The Brand is Value…but what value(s) are there in a brand?
28. Economic Value
29. Quality Value(s)
30. Social Value: Tribes
31. Emotional Value
32. Are decisions emotional or logical?
33. Are decisions emotional or logical?
34. So, what is a brand?
35. A Brand is a value element communicated through artefacts that inspires love, loyalty and passion in consumers…me!
36. Image Credits: Altered Brands Via: http://bootlegs.soup.io/ Other Images Via Flickr: TerryJohston Daveknapik Miguel77 Alonso_malorry Mendhak Theonlyone Pag2525 Rogiro Zappowbang Horriblewonderfulife Miuenski RobRT Vega Muffet All Brands Used Remain Property of the Relevant Copyright Holders. Thanks You Awesome People!