Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Branding 101... Let's Cut The B@£%

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Matthew Draycott Matthew Draycott
September 05, 2012
Education
2
290

Branding 101... Let's Cut The B@£%

My lecture on branding... a topic I love, hope you enjoy these useful tips and insights.

Avatar for Matthew Draycott

Matthew Draycott

September 05, 2012
Tweet

More Decks by Matthew Draycott

See All by Matthew Draycott
IEEC 2024 - Does Enterprise Education Deliver?
Avatar for Matthew Draycott draycottmc
0
100
Skynet to Schoolnet
Avatar for Matthew Draycott draycottmc
0
260
IB2B1 Entrepreneurial Mindset - Guest Lecture - Pitch Design
Avatar for Matthew Draycott draycottmc
0
130
Business Model Canvas
Avatar for Matthew Draycott draycottmc
2
230
Where's the Value?
Avatar for Matthew Draycott draycottmc
1
130
Different By Design: Building Adaptive Learning Experiences
Avatar for Matthew Draycott draycottmc
0
120
ISBE Presentation 2019
Avatar for Matthew Draycott draycottmc
0
67
IEEC 2018 - The Entrepreneurial Medic
Avatar for Matthew Draycott draycottmc
1
140
Worcester Boot Camp - Marketing Course
Avatar for Matthew Draycott draycottmc
1
150

Other Decks in Education

See All in Education
Lenguajes de Programacion (Ingresantes UNI 2026)
Avatar for Abraham Zamudio robintux
0
150
What workforce agencies must have in place to compete for and deliver on RESTART grants
Avatar for Territorium territorium
PRO
0
120
東大１年生にJulia教えてみた
Avatar for Yusuke Matsui matsui_528
7
12k
計算物理におけるGitの使い方 / 01-c-compphys
Avatar for kaityo256 kaityo256
PRO
2
510
Adobe Express
Avatar for Matleena Laakso matleenalaakso
2
8.2k
OSINT入門-CTF for GIRLS_SECCON14電脳会議
Avatar for Nomizo Nomizo nomizone
1
1.2k
心理学を学び活用することで偉大なスクラムマスターを目指す − 大学とコミュニティを組み合わせた学びの循環 / Becoming a great Scrum Master by learning and using psychology
Avatar for Satoshi Harada psj59129
1
2.1k
Interactive Tabletops and Surfaces - Lecture 5 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
1
2k
理工学系 第1回大学院説明会2026｜東京科学大学（Science Tokyo）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
410
TinyGoをWebブラウザで動かすための方法+アルファ_20260201
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
2
300
Leveraging LLMs for student feedback in introductory data science courses (Stats Up AI)
Avatar for Mine Cetinkaya-Rundel minecr
1
240
国際卓越研究大学計画｜Science Tokyo（東京科学大学）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
49k

Featured

See All Featured
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
320
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
254
22k
Paper Plane
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
48k
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
Avatar for MADOX madoxten
62
53k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
14k
Art, The Web, and Tiny UX
Avatar for Lynn Fisher lynnandtonic
304
21k
Unsuck your backbone
Avatar for Amy Palamountain ammeep
672
58k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
21
1.4k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
35
2.4k
Designing for humans not robots
Avatar for Tammie Lister tammielis
254
26k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
1
1.2k

Transcript

  1. Branding 101 Let’s Cut the Bull Matthew Draycott І 2011

  2. What’s a brand?

  3. Is it Just a logo?

  4. How much would you expect to pay for this cap?

  5. How much would you expect to pay for this cap?

    …and now, how much more would you pay?

  6. Brands add value to products.

  7. If they didn’t why would we spend so much time

    faking them?

  8. To illustrate this value, lets see how brands have crept

    into your lives.
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None

  19. But brands don’t stop at logos…

  20. None
  21. None
  22. None

  23. …or Colours

  24. None

  25. They don’t stop, because these elements aren’t the brand…

  26. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts

  27. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts The Brand is Value…but what value(s) are there in a brand?

  28. Economic Value

  29. Quality Value(s)

  30. Social Value: Tribes

  31. Emotional Value

  32. Are decisions emotional or logical?

  33. Are decisions emotional or logical?

  34. So, what is a brand?

  35. A Brand is a value element communicated through artefacts that

    inspires love, loyalty and passion in consumers…me!

  36. Image Credits: Altered Brands Via: http://bootlegs.soup.io/ Other Images Via Flickr:

    TerryJohston Daveknapik Miguel77 Alonso_malorry Mendhak Theonlyone Pag2525 Rogiro Zappowbang Horriblewonderfulife Miuenski RobRT Vega Muffet All Brands Used Remain Property of the Relevant Copyright Holders. Thanks You Awesome People!