Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Branding 101... Let's Cut The B@£%

Avatar for Matthew Draycott Matthew Draycott
September 05, 2012
Education
300
2

Branding 101... Let's Cut The B@£%

My lecture on branding... a topic I love, hope you enjoy these useful tips and insights.

Avatar for Matthew Draycott

Matthew Draycott

September 05, 2012

More Decks by Matthew Draycott

See All by Matthew Draycott
IEEC 2024 - Does Enterprise Education Deliver?
Avatar for Matthew Draycott draycottmc
0
130
Skynet to Schoolnet
Avatar for Matthew Draycott draycottmc
0
290
IB2B1 Entrepreneurial Mindset - Guest Lecture - Pitch Design
Avatar for Matthew Draycott draycottmc
0
160
Business Model Canvas
Avatar for Matthew Draycott draycottmc
2
270
Where's the Value?
Avatar for Matthew Draycott draycottmc
1
170
Different By Design: Building Adaptive Learning Experiences
Avatar for Matthew Draycott draycottmc
0
140
ISBE Presentation 2019
Avatar for Matthew Draycott draycottmc
0
110
IEEC 2018 - The Entrepreneurial Medic
Avatar for Matthew Draycott draycottmc
1
170
Worcester Boot Camp - Marketing Course
Avatar for Matthew Draycott draycottmc
1
170

Other Decks in Education

See All in Education
1002
Avatar for cbtlibrary cbtlibrary
0
350
Dronegeografía innovación didáctica y fotogrametría 3D para la enseñanza de la geografía local y la ciudadaniía activa
Avatar for Juan Martín Martín juanmartin2026
0
40k
Sekolah Sabat - Triwulan 3 2026 - Pelajaran 13
Avatar for Adam hiola
0
11k
CLASSIFICATION OF CRUDE DRUGS
Avatar for Pawan Kumar Sahu pawan_pharm
0
220
Railsチュートリアル × 反転学習の事例紹介
Avatar for YassLab yasslab
PRO
3
190k
中小規模私大の教学IRを支えるデータマネジメント ― データ基盤構築の取り組みと実務の現在地 ―
Avatar for Takeo Terazawa terazawa
0
230
Sekolah Sabat - Triwulan 4 2026 - Pelajaran 2
Avatar for Adam hiola
0
10k
AIでアウトプットできる時代だからこそ、自分の言葉で考えることの大切さ / What's Left to Think, When AI Can Write?
Avatar for モブエンジニア masakiokuda
1
370
El Geoparque Mundial UNESCO Volcanes de Calatrava de la Investigación Científica a la Transposición Didáctica en el aula
Avatar for Juan Martín Martín juanmartin2026
1
33k
Réunion des directrices et directeurs des écoles de la circonscription de Jonzac - 31 août 2026
Avatar for Frédéric Marot fmarot
0
160
Quality Control of Crude Drugs
Avatar for Pawan Kumar Sahu pawan_pharm
0
200
CSS3 and Responsive Web Design - Lecture 5 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
1
3.5k

Featured

See All Featured
The browser strikes back
Avatar for Jono Alderson jonoalderson
0
1.8k
How to make the Groovebox
Avatar for あそなす asonas
2
2.5k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.9k
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
2
12k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
19k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
16
2.2k
Marketing to machines
Avatar for Jono Alderson jonoalderson
1
5.9k
Prompt Engineering for Job Search
Avatar for Mfonobong Umondia mfonobong
0
520
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
4k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
133
20k
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.4k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
348
41k

Transcript

  1. Branding 101 Let’s Cut the Bull Matthew Draycott І 2011

  2. What’s a brand?

  3. Is it Just a logo?

  4. How much would you expect to pay for this cap?

  5. How much would you expect to pay for this cap?

    …and now, how much more would you pay?

  6. Brands add value to products.

  7. If they didn’t why would we spend so much time

    faking them?

  8. To illustrate this value, lets see how brands have crept

    into your lives.
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None

  19. But brands don’t stop at logos…

  20. None
  21. None
  22. None

  23. …or Colours

  24. None

  25. They don’t stop, because these elements aren’t the brand…

  26. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts

  27. They don’t stop, because these elements aren’t the brand… …They’re

    artefacts The Brand is Value…but what value(s) are there in a brand?

  28. Economic Value

  29. Quality Value(s)

  30. Social Value: Tribes

  31. Emotional Value

  32. Are decisions emotional or logical?

  33. Are decisions emotional or logical?

  34. So, what is a brand?

  35. A Brand is a value element communicated through artefacts that

    inspires love, loyalty and passion in consumers…me!

  36. Image Credits: Altered Brands Via: http://bootlegs.soup.io/ Other Images Via Flickr:

    TerryJohston Daveknapik Miguel77 Alonso_malorry Mendhak Theonlyone Pag2525 Rogiro Zappowbang Horriblewonderfulife Miuenski RobRT Vega Muffet All Brands Used Remain Property of the Relevant Copyright Holders. Thanks You Awesome People!