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rtist Deck

rtist Deck

Duncan Campbell

August 21, 2016
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  1. rtist Opportunity Customers are increasingly looking for more personalised products

    and services. Owning an artwork created just for you is a thrilling and satisfying experience. Art is an ideal gift for young professionals, as a wedding present, anniversary or special occasion.
  2. rtist Problem Commissioning art is complicated, expensive and inaccessible. Customers

    are scared to purchase something they can’t see. There’s no single marketplace to find talented artists that accept commissions.
  3. rtist rtist is a marketplace designed to allow customers to

    easily commission artwork from illustrators and artists
  4. rtist Sales and Marketing Social media strategy and digital campaigns

    with bloggers and online magazines (Yorokobu; Creative Review) acting as brand ambassadors. Focus in gift marketing events such as Valentine’s Day, Christmas. Events hosted in major cities to recruit artists and educate users about the platform.
  5. rtist Accesible only to wealthy and well connected. Very low

    quality. Not art. Digital only. $10. Canvas print of digital image. Not credible. One small part of Etsy’s offering.
  6. rtist First to market Curated collection of high-quality, credible artists

    Single-purpose app with clearly defined sales process Physical artworks (not digital copies)
  7. rtist Founders Álvaro Pinacho Design Duncan Campbell CEO, Product Jake

    Pyne Developer + Advisors in Marketing & Finance
  8. rtist Experience Duncan is an entrepreneur and CEO of app

    development agency Gorilla Arm, founded 2014. Together the team has made over 15 apps, including marketplace app Cu-Cu, for leasing empty buildings.
  9. rtist Business Model We will take a 20% fee on

    each transaction. During the first 6 months this fee will be waived to promote growth. Av. price 200€ Av. fee 40€ Price range of artworks 80€ - 500€
  10. rtist Market Value Our target is 25-45 year old professionals.

    UK population: 5.73 million Penetration: 10% (573k) Average price of artwork: 200€ Market Value: 114.6M €
  11. rtist Launch During our first 18 months, we aim to:

    • Launch in Spain (prove logistics in one territory) • Iterate until the model is perfect • Launch in UK (prove logistics in two territories) • Build web front-end • Prepare for fast international expansion
  12. rtist Growth We are looking for 6 months financing to

    build growth on the rtist platform • 36k € for 2 full-time developers • 6k € for 1 part-time graphic designer • 22k € marketing budget • 6k € legal fees • 5k € additional costs • Total: 75k €