Peter Maas (eBay Classifieds) - Improving the core customer experience at eBay Classifieds with Elasticsearch

A glimpse into the Elastic journey at eBay Classifieds/Marktplaats:

Leveraging the advantages in search engine technology to improve its core customer experiences.

Transcript

1. NEXT GENERATION FINDING Peter Maas – Search, Data, Architecture
3. GLOBAL CLASSIFIEDS LEADER… 3 #1 mobile app in 8 markets2 ~250M monthly unique visitors1 Team of 1,160 ~25M monthly mobile native app users ~70% Mobile device traffic ~17bn monthly Page views Classifieds leader in 9 countries 17 countries with 12 brands Source: 1) eBay internal data based on unique cookies 2) AppAnnie, Android Google Play store Lifestyle or Shopping free category app ranking Sept. 2015
4. eBay Inc. Confidential 4 https://www.youtube.com/watch?v=VrACbxjDUuM WITH GREAT LOCAL BRANDS
5. eBay Inc. Confidential 5 WITH GREAT LOCAL BRANDS
6. https://youtu.be/UVt1v3SOEU4 WITH GREAT LOCAL BRANDS
7. https://youtu.be/V6yghqVksoU WITH GREAT LOCAL BRANDS
8. eBay Inc. Confidential https://youtu.be/PN1qGyoV_vs WITH GREAT LOCAL BRANDS
9. SELL BUY Marketing Sales CONNECT CS/TNS
10. SOME YEARS AGO WE OBSERVED A SHIFT IN USER BEHAVIOR…
11. Keyword search Criteria provided
12. The world went mobile Expectations changed
13. A FINDING EXPERIENCE THAT DELIVERS THE RIGHT CONTENT, IN THE RIGHT PLACE, AT THE RIGHT TIME.
14. Pick the right technology to do the job Fill critical skill gaps Build instrumentation to validate learnings Deliver on a global scale
15. SOLR FAST SPHINKS VOYAGER ELASTIC Scalable Modern Robust Flexible Well supported Open source
16. SPARK KIBANA LOGSTASH SPARK
17. BUSINESS SCIENCE ENGINEERING
18. 1 2 3 4 5 6 7 8 9 10 Searches before clicking 1 2 3 4 5 6 7 8 9 10 Distance from top
19. spelling 9% synonyms 2% interpretation 9% wrong category 2% wrong section 7% misplaced inventory 9% miscategorized inventory 2% no inventory 60% ZSRP BREAKDOWN
20. Matching & Retrieval Query Intelligence explicit implicit Elastic Spark Location History Device … Keywords Filters
21. ARE WE THERE YET?
23. QUESTIONS? STAND #71