Featured Perspectives - Build Your Brand

Transcript

1. WHAT IF We could create a powerful, new communications channel to bring substantive, expert commentary directly into the news?
2. WE ARE A leading third-party political content provider to a national network of news publishers. Candidate-matcher: 50-state reach, 1000% monthly growth, 3.2M users at peak Political ‘baseball cards’: 100% monthly growth, 1M+ uniques/month, 5.6%CTR 2012 2013
3. THE OPPORTUNITY Native is the biggest trend in online advertising. NATIVE ADVERTISING 280% ✓ Non-interruptive ✓ In-stream and contextual ✓ Preserves integrity ✓ Builds trust ✓ Adds value 53% more views 43% more engagement 18% more purchase intent 13% more brand lift ...than traditional display ads to $4B by 2017 THE PROBLEM: Most native ad offerings sell the main editorial to sponsors. It is a limited, and often prohibitively expensive, way to run a native campaign.
4. FEATURED PERSPECTIVES The native ad platform that creates a flexible, premium channel for expert commentary appended directly to the news. HOW IT WORKS INTRODUCING You add contextual, branded commentary to issue-relevant news. Readers are primed to consume your additional, substantive info. PHILLY.COM ARTICLE BYLINE FPs LIVE HERE
5. HOW IT LOOKS ✓Appended to the editorial Reader Comments End Editorial ✓Linked to your landing page or site ✓Bold headline + 500 chars text FP ✓Organization name and logo
6. One org piloted FPs in a single publication and saw earned media skyrocket 4x over any previous period and any other paper. MEASURABLE BRAND LIFT 400% Featured Perspectives written Coverage on Philly.com June July August September In 5 weeks, they went from second-thought to thought-leader
7. JOIN US Dave Zega | 617.216.1157 | dave@electnext.com Bill Bradley Former United States Senator, NJ The cutting-edge of communications. ElectNext has produced an absolutely innovative new communications platform in which everybody wins. Jeb Bush Former Governor of Florida The right people at their most primed. Reaching the right people with the right information at the right time... that is communications done right; and, it's no surprise, very effectively.