3 Trends in Email Appending and Marketing

Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication with targeted audiences have to adapt according to market needs.

So before rolling out email campaigns, let’s take a look at top three trends that are gaining popularity in email marketing and email appending appending presently!

Contact us
http://www.iappend.com/contact-us.asp

Call toll-free 1-888-408-3645 or Email at info@iappend.com

Transcript

1. 3 Trends in Em a il Appending & M a rk et ing Tha t You Should B e Aw are Of
2. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@iappend.c om H a ve a look a t t op t hree t rends t ha t are gaining popularit y in em ail m a rk et ing a nd appending present ly! • Em ail Personalizat ion Through U se of A na lyt ic s • U sing Em ail A ppending B est Prac t ic es for Da t a Cleansing • M ic rot arget ing T hrough Geoloc a t ion
3. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia ppend.c om Em ail Persona lizat ion T hrough U se of A nalyt ic s Keep Audiences Engaged: Your c urrent audienc e is no fool a nd has a dequa t e a c c ess t o inform a t ion. Wit h c om pet it ion on t he rise, researc h show s t ha t t he proven w ay t o k eep audienc es engaged and loyal t o your bra nd and servic es is t hrough persona liza t ion based on a na lyt ic s. Subject Lines: Personaliza t ion not only in t erm s of using t he right t it le t o address and using adapt ive c ont ent based on geogra phic a l needs, but also t o t he ex t ent t hat t he very subjec t line of your em a il c am pa ign is personalized. Segment: Segm ent ing a nd m odeling of c ust om er ba se ba sed on analyt ic s is of pa ra m ount im port a nc e a s having da t a is not going t o yield result s unless it is used a ppropriat ely.
4. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia ppend.c om U sing Em ail A pp ending B est Prac t ic es for Dat a Cleansing In 2 0 1 2 , em ail ad revenue rea c hed $ 1 5 6 m illion (I.A.B.) and researc h show ed t hat w ell planned em ail c am pa igns c an im prove ROI by 4 2 0 0 % ! Those figures ex plain w hy em ail m a rk et ing is t he m ost preferred c ha nnel for c om m unic at ing w it h B 2 B & B2 C audienc es. E- a p p e n d in g is n o t s im p ly a p ro c e s s o f d a t a h y g ie n e a n d c le a n s in g , b u t w h e n c a rrie d o u t a c c o rd in g t o t h e b e s t p ra c t ic e s c a n re s u lt in b e t t e r c u s t o m e r e n g a g e m e n t . U s in g o p t - in e m a il a d d re s s e s t h a t a re p e rm is s io n b a s e d , in s t e a d o f o p t - o u t s , is a k e y c o m p o n e n t o f in t e g ra t e d m a rk e t in g . Co lla b o ra t in g w it h a re lia b le v e n d o r fo r e m a il a p p e n d in g s e rv ic e s n o t o n ly s a v e s t im e a n d m o n e y , b u t h e lp s in a d d in g n e w a d d re s s e s t o / u p d a t e s e x is t in g m a rk e t in g a n d e m a il lis t s , a n d b o o s t ROI in a s y s t e m a t ic m a n n e r.
5. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia ppend.c om M ic rot a rget ing T hrough Geoloc at ion Ge o - t a rg e t e d e m a il c a m p a ig n s a re g a in in g p ro m in e n c e a n d m a rk e t e rs c a n n o t ig n o re t h e t re n d . W h ile IP a d d re s s e s w e re u s e d t o id e n t ify p ro s p e c t iv e u s e rs a n d c u s t o m e rs fro m a c ro s s c o u n t rie s , m o d e rn m o b ile d e v ic e s a n d s m a rt p h o n e h a s m a d e it m o re c o n v e n ie n t a n d e c o n o m ic a l t o t ra c k g lo b a l u s e rs . Em a il m a rk e t in g in 201 5 a n d b e y o n d t h e re fo re w ill d e p e n d o n t e c h n o lo g y t o id e n t ify b e h a v io ra l p a t t e rn s a m o n g t a rg e t e d a u d ie n c e s a n d t h e n re a c h o u t t o t h e m t h ro u g h p e rs o n a lize d e m a il m e s s a g e s . M ic ro t a rg e t in g a s s u c h h a s b e t t e r s t a t is t ic s fo r o p e n ra t e s , c lic k - t h ro u g h ra t e s a n d e v e n a c t in g o n t h e Ca ll- T o - A c t io n .
6. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia ppend.c om A c q u ire e x is t in g d a t a a n d fo rm a t it a c c o rd in g t o m a s t e r d a t a b a s e M a t c h w it h m a s t e r d a t a b a s e t o u p d a t e m is s in g e m a ils id s T e s t a n d v e rify e m a il id s w it h o p t - in e m a ils De liv e r u p d a t e d d a t a b a s e t o c lie n t H ow WE H elp
7. CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia ppend.c om U p g ra d e y o u r Da t a b a s e T o d a y ! L e v e ra g e L o w Co s t c o m m u n ic a t io n w it h e m a il m a rk e t in g Ge t in T o u c h w it h U s T o d a y fo r t h e B e s t De a ls in Em a il A p p e n d in g
8. CON TACT CALL TOLL FREE 1 - 8 8 8 - 4 0 8 - 3 6 4 5 SEN D EM A IL A T info@ia pp end.c om VISIT WEB SITE w w w .ia p p end.c om