MVNO Dynamics - LA

Transcript

1. The World Beyond Minutes, Megabytes, and SMS !
2. • An MVNO operating on the Sprint network • Service launched in 2012 • Leveraging Realtime & Web-scale Technologies: FreeSWITCH, Adhearsion, PostgreSQL, Redis, CloudStack, etc... • Innovation & Consumer Focused
3. THE WORLD TODAY
4. • VoLTE - Voice-Over-LTE • Replace PSTN quality with HD Voice • Requires IMS client on handset and dedicated QoS ! ! • RCS - Rich Communication Services • Presence, rich messaging, video callings, etc… ! ! • 3G vs LTE vs WiFi • Multiple Devices, Multiple Uses 2015+ Today MINUTES SMS / MMS DATA Yesterday
5. THE WORLD BEYOND
6. Music News Content Discovery Gaming Community Identity PLATFORMS
7. InCall Apps Unified Comms Voice+Messaging
8. MVNOs provide an ideal platform on which to innovate • Focused targeting of niche markets - micro-advertising • Short Development Timelines • Rapid A/B Testing • Cloud Deployed • Alternative Payments - MVNO INNOVATION INTERACTIVE REVERSE RINGBACK TONES 3.5MM Call Attempts 458 Days 15.4 sec per call on average
9. UTILIZE DEPLOYED TECHNOLOGIES
10. IMS Network Diagram
11. • Direct SIP/RTP access to wireless consumers on a per-device basis • Does not need to be integrated into IMS Core - easily live on a 3rd party network • Call control can fail back to IMS Core in the event Application Server cannot be reached • Anchor for all inbound/outbound traffic allows control of the media stream • Ground up redesigned OSS/BSS/Routing/Billing/Taxes for current MVNO ecosystem.
12. THE MANY KINDS OF INCALL APPS PREDIAL •Calling card functionality •Rate/presence announcement into app DIALING •Location-aware announcements and advertisements •Interactive ringback tone radio stations CONNECTED • Call recording •Automated in-call translation • Conversational support HANGUP •Gamefication •Transcription of Call Recording •Webhooks & CDR Analysis Alice Bob
13. Recording Alice uses a $0.99 InCall app to record, translate, and transcribe the call Transcription MNO Alice Bob Billing Alice calls Bob via MNO QoS call completes RingPlus anchors the media and the Bob’s Coverage is Spotty and wants to quickly share his photos MNO forwards traffic to RingPlus Bob escalates from his phone to his browser Bob can also reconnect from his phone via WiFi Alice hears a private message from Bob in her RBT, followed by breaking news and an ad for Pepsi WebRTC
14. CONSUMER & CARRIER API • Users have complete access to their accounts • Billing, device registration, CDRs, Voicemails, etc... • Enables 3rd party developers to build to your data • Global deployments • Advanced call control - recording, playback, conferencing, speech, SMS • Developer network !
15. FLUIDCALL Unified WiFi Calling WiFi Calling
17. Evan McGee @startledmarmot / Twitter @emcgee / Github evan@ringplus.net