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Avatar for Emilie Dubiel Emilie Dubiel
August 07, 2025
45

Generative Artificial Intelligence in the Finance Industry

Avatar for Emilie Dubiel

Emilie Dubiel

August 07, 2025

More Decks by Emilie Dubiel

Transcript

  1. About Me Kristen Lee ‘25 Business Analytics & Economics at

    MIT Experience: ・ Freshmen Year UROP: Transformational Technologies in Sports with a focus on NBA NFTs ・ Summer 2023 Internship: analyst at a NYC prime brokerage firm This upcoming summer, I will by in NYC interning at BlackRock on their Financial Market Analysis team.
  2. Agenda 1. Research Questions 2. Methodology 3. Findings i. Execution

    ii. Application iii. Progress 4. Further Exploration 5. Q&A
  3. Research Questions What is Generative Artificial Intelligence? 1. 2. How

    is Generative Artificial Intelligence Utilized in the Finance Industry?
  4. Unveiling Research Design and Data Collection Research Design: Utilized a

    multi-method approach Data Collection Methods: 1. Interviews ◦ Conducted two interviews: 1. Chief Technology Officer (CTO) from a Prime Brokerage Firm 2. Former Citadel Quant Trader and Applied Math PhD student at MIT 2. Secondary Sources ◦ Research Papers ◦ Government Regulation Documents ◦ News and Informative Articles
  5. Generative AI is automated technology created by humans to generate

    human-like language. MIT PhD Student’s Definition of GenAI “ ” - MIT Applied Math PhD Student, Former Citadel Trader
  6. The Layers Surrounding Generative AI Artificial Intelligence Deep Learning Generative

    Artificial Intelligence Machine Learning (AI): creating systems that perform tasks that typically need human intelligence
  7. The Layers Surrounding Generative AI Artificial Intelligence Deep Learning Generative

    Artificial Intelligence Machine Learning (AI): creating systems that perform tasks that typically need human intelligence (ML): subset of AI that involves the development of algorithm which enables machines to learn from data without explicitly being programmed
  8. The Layers Surrounding Generative AI Artificial Intelligence Deep Learning Generative

    Artificial Intelligence Machine Learning (AI): creating systems that perform tasks that typically need human intelligence (ML): subset of AI that involves the development of algorithm which enables machines to learn from data without explicitly being programmed (DL): subset of ML that uses neural networks to learn from large amounts of data in ways that are similar to human learning patterns
  9. Definition of Generative Artificial Intelligence A subset of Deep Learning

    that can produce content that can synthesize realistic and complex outputs based on human learning patterns learned from a large dataset.
  10. Definition of Generative Artificial Intelligence A subset of Deep Learning

    that can produce content that can synthesize realistic and complex outputs based on human learning patterns learned from a large dataset. Examples: ChatGPT Synthesia GitHub CoPilot Scribe
  11. What Comprises of the Finance Industry? Sectors of the Finance

    Industry: Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions.
  12. Asset Management: • Manages investments on behalf of clients, which

    may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions.
  13. Asset Management: • Manages investments on behalf of clients, which

    may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions. Wealth Management: • Advisory service that combines financial/investment advice, accounting/tax services, and legal/estate planning for one fee.
  14. Asset Management: • Manages investments on behalf of clients, which

    may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Insurance: • Provides risk management to individuals and corporations to protect against financial losses. Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions. Wealth Management: • Advisory service that combines financial/investment advice, accounting/tax services, and legal/estate planning for one fee.
  15. Asset Management: • Manages investments on behalf of clients, which

    may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Insurance: • Provides risk management to individuals and corporations to protect against financial losses. Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions. Wealth Management: • Advisory service that combines financial/investment advice, accounting/tax services, and legal/estate planning for one fee. FinTech: • Uses technology to enhance or automate financial services and processes.
  16. Capital Markets: • Involves the trading of securities (stocks and

    bonds), managing the issuance of new shares, and facilitating the exchange of securities. Asset Management: • Manages investments on behalf of clients, which may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Insurance: • Provides risk management to individuals and corporations to protect against financial losses. Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions. Wealth Management: • Advisory service that combines financial/investment advice, accounting/tax services, and legal/estate planning for one fee. FinTech: • Uses technology to enhance or automate financial services and processes.
  17. Capital Markets: • Involves the trading of securities (stocks and

    bonds), managing the issuance of new shares, and facilitating the exchange of securities. Asset Management: • Manages investments on behalf of clients, which may include pensions, endowments, or private individuals. What Comprises of the Finance Industry? Sectors of the Finance Industry: Insurance: • Provides risk management to individuals and corporations to protect against financial losses. Banking: • Retail Banking: Deals with individual customers and offers personal banking services like savings accounts, personal loans, and mortgages. • Commercial Banking: Provides services to businesses, including loans, credit, and checking accounts. • Investment Banking: Specializes in large complex financial transactions such as underwriting, acting as an intermediary between securities issuer and the public, mergers and acquisitions. Private Equity & Venture Capitalists: • Private equity involves investing in companies, typically taking full or partial ownership of those outside of public markets. • Venture capital focuses on investing in early-stage companies with high growth potential. Wealth Management: • Advisory service that combines financial/investment advice, accounting/tax services, and legal/estate planning for one fee. FinTech: • Uses technology to enhance or automate financial services and processes.
  18. Chief Officer Positions: CEO, CFO, CTO, COO, etc. Organizational Structure

    of a Finance Company Executive Level Positions: Senior VP, Executive VP
  19. Chief Officer Positions: CEO, CFO, CTO, COO, etc. Organizational Structure

    of a Finance Company Executive Level Positions: Senior VP, Executive VP Senior Level Positions: Senior Manager, Vice President
  20. Chief Officer Positions: CEO, CFO, CTO, COO, etc. Organizational Structure

    of a Finance Company Executive Level Positions: Senior VP, Executive VP Mid Level Positions: Managing Director, Product Manager Senior Level Positions: Senior Manager, Vice President
  21. Chief Officer Positions: CEO, CFO, CTO, COO, etc. Organizational Structure

    of a Finance Company Executive Level Positions: Senior VP, Executive VP Mid Level Positions: Managing Director, Product Manager Senior Level Positions: Senior Manager, Vice President Entry Level Positions: Associate, Analyst
  22. The Three Perspectives Large Companies/ Big Banks Examples: JP Morgan,

    Morgan Stanley, Goldman Sachs, Bank of America Goals: Make in-house GenAI platform for employees and customers to use to enhance productivity and the company’s competitive edge, but also risk manage with new implementations Small Companies/ Startups Examples: Coinbase, Stripe, Cash App, Venmo, Robinhood Goals: Continue to grow while being cost efficient, leverage AI to gain new capabilities, innovate and aim to be more agile to new technologies that can set them apart from competition Government/ Policy Makers Examples: U.S. Treasury Department, Congressional Research Service Goals: Create a set of regulations that will protect customers, ensure fairness and transparency, maintain financial stability, access and monitor progress, consider ethical issues
  23. I see the potential of GenAI in the future, but

    we haven’t even fully developed our cloud, and we need that done before we can start looking into AI. CTO’s Conflict with Implementation of AI “ ” - Chief Technology Officer of small NYC prime brokerage firm
  24. The Stage Before GenAI: Cloud Computing What is Cloud Computing?

    Advanced technology that provides access to computing resources (like servers, storage, databases, networking, software, and more) over the internet, known as the cloud. Companies use cloud services to operate without the need for physical servers or other hardware.
  25. The Stage Before GenAI: Cloud Computing What is Cloud Computing?

    Advanced technology that provides access to computing resources (like servers, storage, databases, networking, software, and more) over the internet, known as the cloud. Companies use cloud services to operate without the need for physical servers or other hardware. How does this relate to Generative AI?
  26. How Large Companies Implement In-House GenAI Steps for In-House GenAI

    Step 1: Data Collection Step 2: Data Processing Step 3: Model Training Step 5: Content Generation Step 4: Model Optimization Step 0: Set Up Cloud Computing
  27. How Large Companies Implement In-House GenAI Steps for In-House GenAI

    Step 1: Data Collection Step 2: Data Processing Step 3: Model Training Step 5: Content Generation Step 4: Model Optimization Step 0: Set Up Cloud Computing Most risks occur at Model Training
  28. Widening the Gap Between Companies Large Companies' Adoption of AI:

    Motivation: Large companies typically have the resources and strategic interest to invest in AI technologies. They seek to leverage AI for competitive advantages, such as improving operational efficiency, enhancing customer experiences, and driving innovation. Implementation: With greater financial and human resources, large organizations can more easily integrate sophisticated AI systems, experiment with new AI-driven products, and invest in long-term AI research and development. Large Companies (i.e. JP Morgan, Morgan Stanley, Goldman Sachs) Small Companies (i.e. fintech startups and regional banks)
  29. Small Companies' Position on AI: Challenges: Smaller companies might be

    cautious or even oppose widespread AI adoption due to several factors: • Cost: The initial investment for AI technologies can be prohibitive. • Complexity: The complexity of integrating AI into existing processes can be daunting without the requisite technical expertise. • Cultural Resistance: There may be a cultural resistance to AI due to fears of job displacement or the perceived dehumanization of customer interactions. Opportunities: However, not all small companies are against AI. Some see it as a way to level the playing field with larger competitors by enhancing their capabilities in areas like customer service, marketing, and niche product offerings. Widening the Gap Between Companies Large Companies (i.e. JP Morgan, Morgan Stanley, Goldman Sachs) Small Companies (i.e. fintech startups and regional banks)
  30. Widening the Gap Between Companies Large Companies (i.e. JP Morgan,

    Morgan Stanley, Goldman Sachs) Small Companies (i.e. fintech startups and regional banks) Policymakers' Role: Balancing Interests: Policymakers are tasked with balancing the economic and social impacts of AI. They need to consider how AI technologies can benefit and harm various sectors of the economy and different size businesses. Regulation and Guidelines: Crafting policies that encourage innovation while protecting public interests, smaller businesses, and workers. This involves regulating how AI is developed and used, ensuring ethical considerations are met, and that there's fair competition. Support Structures: Governments might develop programs to support smaller companies in adopting AI technologies, such as grants, tax incentives, or providing access to AI expertise and infrastructure.
  31. AI-Powered Trading Signals: JPMorgan's Hawk-Dove Score ・ JPMorgan Chase introduces

    an innovative AI-powered tool ahead of the Federal Reserve's policy meeting ・ The tool, utilizing a ChatGPT-based language model, analyzes comments from the Federal Reserve over the past 25 years. ・ It evaluates the tone of policy signals and rates them on a scale from easy to restrictive, termed as the "Hawk-Dove Score." ・ The score assists in predicting changes in central bank tightening, correlating, for instance, with shifts in yields on the one-year US Treasury. ・ The Hawk-Dove Score is expandable to 30 other central banks, including the Bank of England and the European Central Bank. This AI application exemplifies how advanced language models can offer valuable insights like understanding and forecasting central bank policies and their impact on financial markets.
  32. AI-Powered Trading Signals: JPMorgan's Hawk-Dove Score ・ JPMorgan Chase introduces

    an innovative AI-powered tool ahead of the Federal Reserve's policy meeting ・ The tool, utilizing a ChatGPT-based language model, analyzes comments from the Federal Reserve over the past 25 years. ・ It evaluates the tone of policy signals and rates them on a scale from easy to restrictive, termed as the "Hawk-Dove Score." ・ The score assists in predicting changes in central bank tightening, correlating, for instance, with shifts in yields on the one-year US Treasury. ・ The Hawk-Dove Score is expandable to 30 other central banks, including the Bank of England and the European Central Bank. This AI application exemplifies how advanced language models can offer valuable insights like understanding and forecasting central bank policies and their impact on financial markets.
  33. Creating Synthetic Data to Train Models Recall: Step 3: Model

    Training Most risks occur at Model Training There is potential to create artificial data based on the data given that can help train models more accurately and generate better content. Once the new synthetic data is created, we can feed those into our model and there will be less risks to manage if there was a data leakage with synthetic data. - MIT Applied Math PhD Student, Former Citadel Trader
  34. GenAI Empowers Innovations in Hacking GenAI copies banking websites and

    replicates it for scammers to collect banking information from customers wellsfargo.com → wellfargo.com
  35. GenAI Empowers Innovations in Hacking Identity Impersonation and Synthetic Identity

    At one company…Hackers used a CEO’s fake voice to ask a subsidiary company in the UK to transfer $250,000 to a supplier for a loss.
  36. GenAI Empowers Innovations in Hacking Identity Impersonation and Synthetic Identity

    At one company…Hackers used a CEO’s fake voice to ask a subsidiary company in the UK to transfer $250,000 to a supplier for a loss. Online payment fraud is expected to cumulatively surpass $362 billion by 2028.
  37. Big Banks Unleashing AI: Current Deployments Bank Current Status Morgan

    Stanley collaborates with OpenAI on AI @ Morgan Stanley Assistant, providing financial advisors rapid access to a vast database of research reports and documents
  38. Big Banks Unleashing AI: Current Deployments Bank Current Status Morgan

    Stanley collaborates with OpenAI on AI @ Morgan Stanley Assistant, providing financial advisors rapid access to a vast database of research reports and documents JP Morgan aims to trademark IndexGPT, an AI product designed to aid in selecting investments for customers
  39. Big Banks Unleashing AI: Current Deployments Bank Current Status Morgan

    Stanley collaborates with OpenAI on AI @ Morgan Stanley Assistant, providing financial advisors rapid access to a vast database of research reports and documents JP Morgan aims to trademark IndexGPT, an AI product designed to aid in selecting investments for customers Goldman Sachs actively developing GenAI projects, including writing code in English commands and generating documentation, as part of its technological initiatives
  40. Big Banks Unleashing AI: Current Deployments Bank Current Status Morgan

    Stanley collaborates with OpenAI on AI @ Morgan Stanley Assistant, providing financial advisors rapid access to a vast database of research reports and documents JP Morgan aims to trademark IndexGPT, an AI product designed to aid in selecting investments for customers Goldman Sachs actively developing GenAI projects, including writing code in English commands and generating documentation, as part of its technological initiatives Wells Fargo their virtual assistant Fargo, powered by Google Cloud AI, is projected to handle nearly 100 million interactions annually, with ongoing advancements in technology
  41. Big Banks Unleashing AI: Current Deployments Bank Current Status Morgan

    Stanley collaborates with OpenAI on AI @ Morgan Stanley Assistant, providing financial advisors rapid access to a vast database of research reports and documents JP Morgan aims to trademark IndexGPT, an AI product designed to aid in selecting investments for customers Goldman Sachs actively developing GenAI projects, including writing code in English commands and generating documentation, as part of its technological initiatives Wells Fargo their virtual assistant Fargo, powered by Google Cloud AI, is projected to handle nearly 100 million interactions annually, with ongoing advancements in technology Deutsche Bank partners with NVIDIA to integrate AI and machine learning, enhancing risk management and scalability while improving energy efficiency
  42. If I had more time… • Biggest Challenge I Faced:

    Large companies have strict confidentiality and most employees have to be very vague with the use cases they discuss… ◦ Solution: Talk to the startups. They are creative and competitive, but also have the technical skills that know the back-end of GenAI. However, be aware they have different perspectives than the big banks. Directions for Future Research
  43. If I had more time… • Biggest Challenge I Faced:

    Large companies have strict confidentiality and most employees have to be very vague with the use cases they discuss… ◦ Solution: Talk to the startups. They are creative and competitive, but also have the technical skills that know the back-end of GenAI. However, be aware they have different perspectives than the big banks. • Further Research Thought: How do views on generative AI vary across different hierarchical levels within a financial organization? Directions for Future Research