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UI diversities – every country has its own customs
Emi Maj
April 19, 2013
Design
4
810
UI diversities – every country has its own customs
The presentation I've given at UX Poland Conference (Warsaw / Poland)
http://uxpoland.pl/
Enjoy :-)!
Emi Maj
April 19, 2013
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Transcript
UI diversities Every country has its own customs
Three glasses
None
windy lifts
Austrians Canadians Indians Italians
Wähle aus einem der folgenden Angebote vs. Choose Special Offer
None
www.flarasfable.blogspot.com Call Me Maybe?
None
I TALKING
None
None
None
None
More?
None
Nature Culture Governance Infrastructure Commerce Fashion Stewart Brand, Clock Of
The Long Now, p.37 YES!
Process-oriented
Never ending scrolling
Bad Designers
Goal-oriented
Mobile first
USA Canada Japan Brazil Germany Austria @
None
None
White Space
...is Wasted Space
Minimum of colors
We love colors
...and patterns
and Movies and Mascots!
Portray lifestyles of individuals
Values of collectivist societies
?
share!
Custom Default
"Buying a font? There are so many free typefaces!" "300
EUR? Not that much! It’s a crucial part of the project in the end."
Live font sales
6 / 7 / 2013 06.07.2013 1 234, 56 zł
$1,234. 56 „O” "O"
g=g
≠
None
Global ≠ Local
Cultural diversity Language diversity Technology diversity
more local online products user requires complex experience designers work
around the world
But...
Nation is not a one culture English English
Mobile world changes fast
Target diversity
Experience cultures first hand Be interested in others Investigate the
causes
Emilia Maj UX & Graphic Designer @ Applicake @emiliamaj,
[email protected]