Research is the Glue

Opening up research practices to your extended team to gain alignment

Transcript

1. Research is the Glue Inclusive techniques to share data @engmatthew
2. IBM Design @engmatthew 2 @engmatthew
3. 3 @engmatthew
4. I do design research @engmatthew
11. @engmatthew
12. @engmatthew
13. @engmatthew
14. @engmatthew
15. We like to think that invention comes as a flash of insight -Vaclav Smil “ @engmatthew
16. Allowing one person to believe that he or she is a vessel for creativity and (innovation) is too much responsibility. “ @engmatthew -Elizabeth Gilbert
17. It can also be beneficial to create a mashup of skills and duties -Lauren Marchese “ @engmatthew
18. Everyone can contribute to research Research can work in Agile environments Research must facilitate data inclusion @engmatthew
19. @engmatthew
20. My Team @engmatthew
21. Public Cloud Research Team 21 Alejandra Chavarria Angela Runge Christine Tsai Maya Chatila Katherine Titsworth Patricia Gates Mallory Anderson Matt Eng @engmatthew
22. Squads Embedded Research 22 Research PM Dev @engmatthew Design
23. Accounts Embedded Research 23 Research PM Dev @engmatthew Design Access
24. Qualitative 24 @engmatthew
25. 25 @engmatthew
26. 26 @engmatthew
27. Navigation Case Study @engmatthew
28. Tokyo Station Yoyogi Park @engmatthew
29. @engmatthew
30. @engmatthew
31. @engmatthew
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33. 33 @engmatthew
34. Accounts Help Docs Network Containers DevOps Security Compute AI @engmatthew
35. Accounts Help Docs Network Containers DevOps Security AI Help and Assistance Network Compute VM Bare Metal Storage Compute Security Learn @engmatthew
36. Customer 1 Customer 2 Customer 3 Customer 4 36 @engmatthew
37. Green Olive Tree Avnet Indeed Ogilvy Arrow Kollacode Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 37
38. Seems like it is laid out by lines of business in IBM. Not necessarily the way I would architect an app “ 38 -Customer @engmatthew
40. IBM is currently dealing with a major rebranding exercise which is hurting its positioning. It is in the process of phasing out the SoftLayer and Bluemix brands 40 “ -Forbes @engmatthew
41. Reflections @engmatthew
42. Product design / dev models 42 @engmatthew Daily Scrum Design Sprint Daily Scrum Dev Sprint
43. Product design / dev models 43 @engmatthew Daily Scrum Design Sprint Daily Scrum Research Sprint Daily Scrum Dev Sprint Usability Testing
44. 44 Design PM Dev Discovery Validation Implementation IBM Cloud | IBM Confidential | ©2017 IBM Corporation Process How we worked together @engmatthew
45. 45 Design PM Dev Discovery Validation Implementation IBM Cloud | IBM Confidential | ©2017 IBM Corporation Process How we worked together Research @engmatthew Customer and user interviews
46. 46 Design PM Dev Discovery Validation Implementation IBM Cloud | IBM Confidential | ©2017 IBM Corporation Process How we worked together Research Analytic Trends Competition Adoption and Tickets @engmatthew
47. 47 Design PM Dev Discovery Validation Implementation IBM Cloud | IBM Confidential | ©2017 IBM Corporation Process How we worked together Research Analyst NPS Feedback New Shining Thing @engmatthew Leadership
48. Changes @engmatthew
49. Open up the testing sessions @engmatthew
50. Open up the synthesis @engmatthew
51. @engmatthew
52. Experiment Feedback Generative Research Design Thinking Lean UX Agile Evaluative Research Revise Hypothesis Explore New Problems and New Ideas Build it Hypothesis Clear Need Observe, Analyze, Synthesize, Product design / dev models 52 @engmatthew
53. 53 Process Bringing Data Together Experience Outcomes Design Business KPI’s Analyst PM Leadership Support Tickets Users
54. Teach @engmatthew
55. @engmatthew
56. 56 @engmatthew
58. Takeaways @engmatthew
59. Find what your team needs
60. Invest time in an open process
61. Be a guide
63. 2:00 pm @ Schubas Tavern 63 @engmatthew Office Hours
64. Q/A 64 @engmatthew
65. Thank you 65 @engmatthew
66. Appendix 66
67. Experiment Feedback Generative Research Design Thinking Lean UX Agile Evaluative Research Revise Hypothesis Explore New Problems and New Ideas Build it Hypothesis Clear Need Observe, Analyze, Synthesize, Product design / dev models 67 @engmatthew