How should we read new media?

co-existence and co-institution between new and old media. What has been at play through out history? What are the consequences of the new?

Transcript

1. How should we read new media and new technologies? Erencan Gokcek Istanbul, June 22, 2011
2. Outline Immediacy Hypermediacy Remediation Intra-activity What is ‘new’? Interactivity? Convergence? Hypertext
3. What is new media? Lister et al Bolter and Grusin Lev Manovich
4. Business as usual or Revolution?
5. What is New Media? “The Internet, websites, computer multimedia, computer games, CD- ROMS and DVD, virtual reality” (Manovich, 2001: 19).
6. What is New Media? Networked computer and the ways that this machine is held to have transformed work in other media: from books to movies, from telephones to television. (Lister et al., 2009: 1)
7. The analogue past standalone media their role in politics, economy, and culture Communication Individual Customized Public Reach Content Provider Service Information Mass Standardized Public Information Mass Standardized Public Entertainment Mass Standardized Private Communication Individual Customized Public Information Mass Standardized Public
8. Why ‘New Media’? • not completely new: in conversation with analogue media • Positiveness of the new: ‘new is always better than old’ • Inclusive and “portmanteau” term • Not reductionist such as interactive media, digital media.
9. It implies a cut off New media Old media
10. The analogue past Physical incompatible media +
11. New Media • Associated with convergence and interactivity • Not substitution or replacement of analogue media • Rather; Continuity, conversation.
12. Convergence
13. The convergence ‘revolution’ driven by innovation and profit _ Technological enhancement _ Signal compression _ Provider consolidation _ User interaction _ Market profitability
14. The convergence ‘revolution’ technology shifting politics, economy and culture
15. Converged digital media ‘Power to the user’
16. Convergence “Television, online video delivery,internet communications and telecommunications combined in one ‘black box’ that will look something like a phone” (Lister et al.,2009: 202).
17. Convergence Ubiquitous computing Apple’s Knowledge Navigator and Sun’s Star re (video)
18. Apple’s Knowledge Navigator Video
19. Sun’s Starfire Video
20. Converged digital media the Über-gadget Everybody is a photographer a filmmaker a writer a journalist
21. Convergence
22. Convergence Remediation
23. Remediation ‘mediation of mediation’ (Bolter and Grusin, 1999) Co-existence between new and old Their relationship is cyclical Refashioning, recycling and, repurposing. Continuity not cut off
24. Remediation refashioning, recycling, repurposing New media Old media There is no line to draw between them
25. Remediation New media Old media “The past is never nished. It cannot be wrapped up like package, or a scrapbook, or an acknowledgment; we never leave it and it never leaves us” (Barad, 2007: I)
26. Remediation ‘No medium today, and certainly no single media event, seems to do its cultural work in isolation from other media, any more than it works in isolation from other social and economic forces.’ (Bolter & Grusin, 1999: 15)
27. Remediation The double logic: Immediacy and Hypermediacy
28. Remediation immediacy Realism, the sense of transparent presence
29. Remediation immediacy
30. Remediation immediacy
31. Remediation hypermediacy Fascination by the media
32. Remediation hypermediacy
33. Remediation hypermediacy
34. Remediation old and new media
35. Remediation old and new media
36. Remediation old and new media
37. Remediation immediacy through hypermediacy immediacy Hypermediacy
38. Remediation The double logic Those two elements have been in interplay throughout history (Bolter & Grusin, 1999: 31)
39. Remediation The double logic ‘The true novelty a new medium would be a new medium that did not refer for its old meaning to older media at all. For our culture such mediation without remediation seems to be impossible’ (Botler and Grusin, 1999, 271)
40. Interactivity
41. Interactivity (of a computer or other electronic device) allowing a two-way flow of information between it and a user, responding to the user's input. (Noad)
42. Interactivity • Foucauldian theory (1991) • Discipline > ‘You must’ and ‘learn!’ • Interactivity > ‘You may’ and ‘discover!’
43. Interactivity • individualist discourses • consumerism • “consumers” who are now enjoying the “freedom of choice” • Active v.s. Passive media
44. Interactivity • Roland Barthes Death of the author • We have never been passive.
45. Interactivity Intra-activity
46. intra-activity “To declare a system interactive is to endorse it with magic power” Aarseth (1997: 48)
47. Humans intra-activity users and media co-evolve co-institution co-existence Machines
48. intra-activity interact = act between intra-act= act within more dynamic than interactivity
49. Hypertext and Remediation What is the relationship between digital technology and hypertext? In its rivalry with print, hypertext presents itself as an intensi cation, a hypermediation, of the older medium.
50. Remediation hypertext
51. Refashioning of writing space Papyrus Codex Electronic Print
52. Remediation hypertext Remediation is a cultural process of competition between among technologies. Hypertext in all its electronic forms –World Wide Web as well as the many stand alone systems– is remediation of print.
53. Remediation Book and text The idea of book is changing. Reader becomes author. Rede nition of writing space both as conceptual and visual