For more info about chatbots + digital engagement:
My talk from the University of Michigan *State of Social* event:
Engagement via digital channels is a readily proven method for recruitment, retention, and brand building. Yet why aren’t more institutions crushing it when it comes to all things digital? Perhaps the answer lies within organizational culture and leadership. For quite some time now, social media hasn’t been about the “shiny tools” or “the next big thing.” In this talk I shared globally proven techniques and tactics for creating impact, ideation, and next-level experimentation with social media.