24/7/365: Using Chatbots to Meet Students Where They Are

Chatbots are in use in practically every industry with front-facing customer service processes. For higher education, in a time when enrollments and institutional fit are everything, chatbots provide essential engagement functionality within admissions and recruitment. This session will feature a tactical roadmap for how you can bring a chatbot to your campus to maximize your enrollment growth to connect and engage with prospective students from a high tech, high touch perspective.

Presented at the 2019 AACRAO Strategic Enrollment Management (SEM) Conference.

More info at: https://geckoengage.com/chat/

Transcript

1. @EricStoller #SEM19 Using Chatbots to Meet Students Where They Are 24/7/365
2. @EricStoller #SEM19
3. @EricStoller #SEM19 Digital Engagement Landscape
4. @EricStoller #SEM19
5. Digital Transformation @EricStoller #SEM19
6. Industry 4.0 @EricStoller #SEM19
7. https://www.naceweb.org/career-development/trends-and-predictions/predicting-employment-through-machine-learning/ “A dashboard that uses machine learning to predict student career outcomes. Grace uses it to identify students likely to graduate without a job offer—enabling her to intervene early and often.” - @linseyhugo @EricStoller #SEM19
8. @EricStoller #SEM19
9. “Who is my academic advisor?” “When is my next class?” “What is the status of my financial aid?” @EricStoller #SEM19
10. The chatbots are here @EricStoller #SEM19
11. @EricStoller #SEM19
12. @EricStoller #SEM19
13. @EricStoller #SEM19
14. Chatbots ⚡ + Student Engagement @EricStoller #SEM19
15. @EricStoller #SEM19
16. @EricStoller #SEM19
17. @EricStoller #SEM19
18. @EricStoller #SEM19 Meeting students Where they are 6
19. @EricStoller #SEM19
20. Non-Complex, Repetitive Questions @EricStoller #SEM19
21. @EricStoller #SEM19
22. @EricStoller #SEM19 Monday -> Friday Chatbot in a week +
23. @EricStoller #SEM19 At 3:38 PM (Central Daylight Time) on Thursday 26th Sept, the WIT bot, Murray, went live across the entire witcc.edu website.
24. @EricStoller #SEM19 Data informs Everything
25. @EricStoller #SEM19
26. @EricStoller #SEM19
27. @EricStoller #SEM19 30 days
28. @EricStoller #SEM19 One more thing
29. @EricStoller #SEM19 Drinks Reception ➡ Tonight, 7:30PM SER Steak and Spirits 27th floor, Hilton Anatole
30. @EricStoller #SEM19 eric.stoller@geckoengage.com Thank you
31. @EricStoller #SEM19 preview.geckoengage.com