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24/7/365: Using Chatbots to Meet Students Where They Are

Eric Stoller
November 04, 2019

24/7/365: Using Chatbots to Meet Students Where They Are

Chatbots are in use in practically every industry with front-facing customer service processes. For higher education, in a time when enrollments and institutional fit are everything, chatbots provide essential engagement functionality within admissions and recruitment. This session will feature a tactical roadmap for how you can bring a chatbot to your campus to maximize your enrollment growth to connect and engage with prospective students from a high tech, high touch perspective.

Presented at the 2019 AACRAO Strategic Enrollment Management (SEM) Conference.

More info at: https://geckoengage.com/chat/

Eric Stoller

November 04, 2019
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  1. @EricStoller #SEM19
    Using Chatbots to Meet Students Where They Are
    24/7/365

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  2. @EricStoller #SEM19

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  3. @EricStoller #SEM19
    Digital Engagement
    Landscape

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  4. @EricStoller #SEM19

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  5. Digital
    Transformation
    @EricStoller #SEM19

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  6. Industry 4.0
    @EricStoller #SEM19

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  7. https://www.naceweb.org/career-development/trends-and-predictions/predicting-employment-through-machine-learning/
    “A dashboard that uses machine learning to predict student career
    outcomes. Grace uses it to identify students likely to graduate
    without a job offer—enabling her to intervene early and often.”
    - @linseyhugo
    @EricStoller #SEM19

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  8. @EricStoller #SEM19

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  9. “Who is my academic advisor?”
    “When is my next class?”
    “What is the status of my financial aid?”
    @EricStoller #SEM19

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  10. The chatbots
    are here
    @EricStoller #SEM19

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  11. @EricStoller #SEM19

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  12. @EricStoller #SEM19

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  13. @EricStoller #SEM19

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  14. Chatbots ⚡ +
    Student Engagement
    @EricStoller #SEM19

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  15. @EricStoller #SEM19

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  16. @EricStoller #SEM19

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  17. @EricStoller #SEM19

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  18. @EricStoller #SEM19
    Meeting students
    Where they are
    6

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  19. @EricStoller #SEM19

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  20. Non-Complex,
    Repetitive Questions
    @EricStoller #SEM19

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  21. @EricStoller #SEM19

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  22. @EricStoller #SEM19
    Monday -> Friday
    Chatbot in a week
    +

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  23. @EricStoller #SEM19
    At 3:38 PM (Central Daylight Time) on Thursday 26th Sept, the WIT bot, Murray, went live across the entire witcc.edu website.

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  24. @EricStoller #SEM19
    Data informs
    Everything

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  25. @EricStoller #SEM19

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  26. @EricStoller #SEM19

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  27. @EricStoller #SEM19
    30
    days

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  28. @EricStoller #SEM19
    One more thing

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  29. @EricStoller #SEM19
    Drinks Reception
    ➡ Tonight, 7:30PM
    SER Steak and Spirits
    27th floor, Hilton Anatole

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  30. @EricStoller #SEM19
    [email protected]
    Thank you

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  31. @EricStoller #SEM19
    preview.geckoengage.com

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