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Искусство сторителлинга - Презентация для Slideshare
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esprezo.
January 19, 2015
Business
0
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Искусство сторителлинга - Презентация для Slideshare
Кейс на сайте:
http://esprezo.ru/iskusstvo-storitellinga/
esprezo.
January 19, 2015
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Transcript
None
Victor Frankl Steve Jobs Kurt Vonnegut Have you ever wondered
what unites these men?
Not the matches-shaped bodies at all! Victor Frankl Steve Jobs
Kurt Vonnegut
But how they were spreading amazing ideas…
Addressing them directly to the hearts of the audience
They were great storytellers indeed!
But what is STORYTELLING?
The art of creating stories
> The art of creating stories
ÕХîоðрîоøшàаÿя We are all born storytellers GOOD NEWS!
We are brought up on stories and tales, explore the
world through them
In fact we tell the stories ourselves every day
In fact we tell the stories ourselves every day
In fact we tell the stories ourselves every day
x We’re intuitive storytellers BAD NEWS
…logical …interesting …exciting x That’s why our stories are not
really… x
Why is it important in the right way?
To transform communications and spread ideas to the hearts of
the audience
Storytelling is applicable in daily life…
…and business as well
It’s like a first aid kit with everything you need!
To persuade somebody…
…we often use stories from our personal experience
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе on the interviews we need to tell
something about ourselves
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе We’re presenting projects and speak in public
using stories
meaning through life cases or parable When we can’t tell
something, we deliver the
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Have you ever heard your friend retelling
the movie he saw?
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Yeah, that makes you sleep…and you just
want to stop it as soon as possible, right?
Remember! Exciting story is not about
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе That’s why if we’re not prepared, our
stories don’t engage and impress listeners
a good story? how to
A RECIPE Speak from your very heart
Find the idea worth spreading A RECIPE
Get rid of all the unnecessary stuff A RECIPE
Add emotions and bright images A RECIPE
The point is to build up a dramatic story line
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Yeah, and finally, practice all the above
daily regardless of taking meals:) STORYTELLING
Hi! I am the narrator of this presentation, business-trainer and
expert in storytelling Alexander Y
Thank to my friends from esPrezo for the visual storytelling
And personally to Nyurguyana Grigorjeva, designer of agency, for the wonderful visuals Alexander Y
If you enjoyed this presentation, please: Like it Share it