Искусство сторителлинга - Презентация для Slideshare

Кейс на сайте:
http://esprezo.ru/iskusstvo-storitellinga/

Transcript

2. Victor Frankl Steve Jobs Kurt Vonnegut Have you ever wondered what unites these men?
3. Not the matches-shaped bodies at all! Victor Frankl Steve Jobs Kurt Vonnegut
4. But how they were spreading amazing ideas…
5. Addressing them directly to the hearts of the audience
6. They were great storytellers indeed!
7. But what is STORYTELLING?
8. The art of creating stories
9. > The art of creating stories
10. ÕХîоðрîоøшàаÿя We are all born storytellers GOOD NEWS!
11. We are brought up on stories and tales, explore the world through them
12. In fact we tell the stories ourselves every day
13. In fact we tell the stories ourselves every day
14. In fact we tell the stories ourselves every day
15. x We’re intuitive storytellers BAD NEWS
16. …logical …interesting …exciting x That’s why our stories are not really… x
17. Why is it important in the right way?
18. To transform communications and spread ideas to the hearts of the audience
19. Storytelling is applicable in daily life…
20. …and business as well
21. It’s like a first aid kit with everything you need!
22. To persuade somebody…
23. …we often use stories from our personal experience
24. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе on the interviews we need to tell something about ourselves
25. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе We’re presenting projects and speak in public using stories
26. meaning through life cases or parable When we can’t tell something, we deliver the
27. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Have you ever heard your friend retelling the movie he saw?
28. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Yeah, that makes you sleep…and you just want to stop it as soon as possible, right?
29. Remember! Exciting story is not about
30. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе That’s why if we’re not prepared, our stories don’t engage and impress listeners
31. a good story? how to
32. A RECIPE Speak from your very heart
33. Find the idea worth spreading A RECIPE
34. Get rid of all the unnecessary stuff A RECIPE
35. Add emotions and bright images A RECIPE
36. The point is to build up a dramatic story line
37. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе Yeah, and finally, practice all the above daily regardless of taking meals:) STORYTELLING
38. Hi! I am the narrator of this presentation, business-trainer and expert in storytelling Alexander Y
39. Thank to my friends from esPrezo for the visual storytelling And personally to Nyurguyana Grigorjeva, designer of agency, for the wonderful visuals Alexander Y
40. If you enjoyed this presentation, please: Like it Share it