Destination Management with Magento – Meet Magento Switzerland 2014

The Jungfrau region is one of Switzerland’s leading tourism destinations. Thanks to Magento being an integral part of their online presence, the region provides wide and attractive booking offers for visitors.

From travel to hospitality, equipment rental to entertainment, visitors can conveniently plan and book their complete vacation online. Travelers benefit from a sophisticated but simple one-stop online booking experience. Automated back-office processes ease the coordination and order management, using minimum time and resources.

Jungfraubahnen Marketing AG pioneered the Swiss online tourism business. Liip partnered with Jungfraubahnen in developing and implementing this vision. Efthimios Toulas from Liip will explain how integrating a dozen services into shop.jungfrau.ch and combining the different offerings into a unique booking experience, successfully increased the appeal of the Jungfrau region.

- http://ch.meet-magento.com/presentation/case-study-jungfraubahn/
- https://shop.jungfrau.ch/
- http://www.liip.ch/

#mm14ch

Transcript

1. Meet Magento CH, 24.10.2014 E himios Toulas, Liip AG
2. Meet Magento CH, 24.10.2014 About Me Efthimios “Tim” Toulas ! Business Development & Product Owner at Liip E-Commerce, CRM, business apps ! E-Mail: tim.toulas@liip.ch Twitter: @etoulas 2
3. Meet Magento CH, 24.10.2014 About Liip ~100 employees 5 offices located in • Zurich • Fribourg • Bern • Lausanne • Sankt Gallen (new!) www.liip.ch 3 ! • E-Commerce • CMS • User Experience • E-Learning • Mobile Apps • APIs Magento, OroCRM, Symfony2, Drupal, WordPress, Moodle, Angular.js … ! 

4. Meet Magento CH, 24.10.2014 4
5. Meet Magento CH, 24.10.2014 5
6. Meet Magento CH, 24.10.2014 6 Top of Europe (3’454 m) 823’000 visitors CHF 92.7 Mio.
7. Meet Magento CH, 24.10.2014 7 Winter sports* 866’000 visitors CHF 24.3 Mio.
8. Meet Magento CH, 24.10.2014 8 Adventure Mountains CHF 9.3 Mio.
9. Meet Magento CH, 24.10.2014 9
10. Meet Magento CH, 24.10.2014 Starting Point in 2010… Jungfrau marketing dilemma • How to increase revenue during low season and weekdays? • Without direct sales channel to B2C customers 10 B2C B2B other
11. Meet Magento CH, 24.10.2014 B2C Potential Identified • B2B stagnated • B2C slowly growing ! The Plan: focus on B2C market and accelerate growth 11 Revenue history B2C B2B
12. Meet Magento CH, 24.10.2014 Know Your Customers 12 Jeff and Lize Kevin and friends Family Smith Anne and Robert Young couple from Europe Sporty youngsters Swiss or foreign family Couple 50+
13. Meet Magento CH, 24.10.2014 Vision and Goal 13 VISION ! With Jungfrau.ch your vacation starts at home – when you arrive, everything is already arranged.
14. Meet Magento CH, 24.10.2014 One: Destination, Brand, Platform 14 Jungfrau.ch is an information- and booking platform for all businesses in the region. Jungfrau.ch is one brand for the destination. Emotion Innovation Information E-Commerce Branding
15. Meet Magento CH, 24.10.2014 Improved Efficiency Integrate exclusive (local) partners in the region,
 and automate the execution of business processes. The direct communication with consumers (B2C) gives flexibility to adapt to the market conditions (Yield Price Management) 15
16. Meet Magento CH, 24.10.2014 Integration of 3rd-Party Applications 16 Magento
17. Meet Magento CH, 24.10.2014 Integration of 3rd-Party Applications Suppliers • Mountain railway (Jungfraubahnen) • Ski pass (Skidata) • Swiss federal railways (SBB) • Hotel booking system (STC / Kuoni) • Apartment booking system (Feratel) • Local hotels, without booking system • Ski Equipment (Easyrent) • Ski school (Grindelwald, Wengen) • Events (concerts, happenings) • Parking lots • Accessories (physical) 17 ! • Payment system (Datatrans) • Travel Insurance (Mobiliar) • Billing management / ERP (Abacus) • Ski pass data (Skiline) ! ! ! ! ! ! !
18. Meet Magento CH, 24.10.2014 Automated Processing with APIs Automated processing between all 3rd-parties. ! Central billing
 management. ! Most content is delivered by suppliers. Data quality must be regularly reviewed. 18 Magento
19. Meet Magento CH, 24.10.2014 The GUI Matches Each Product
 19
20. Meet Magento CH, 24.10.2014 The GUI Matches Each Product:
 Packages 20
21. Meet Magento CH, 24.10.2014 Winter off – Summer on 21
22. Meet Magento CH, 24.10.2014 Before ≈ Zero No B2C business on jungfrau.ch Online “sales” in 2010: CHF 1’000 ! The goal of the management board was to generate sales in the amount of CHF 1 Mio in 3 years. 22
23. Meet Magento CH, 24.10.2014 After: Expectations Exceeded First year after launch (CHF) Online sales 2011: 2.3 Mio ! 23
24. Meet Magento CH, 24.10.2014 After: Expectations Exceeded First year after launch (CHF) Online sales 2011: 2.3 Mio Online sales 2012: 3.8 Mio +65 % Online sales 2013: 4.9 Mio +29 % 24
25. Meet Magento CH, 24.10.2014 Efficient Operations The jungfrau.ch booking platform backend is maintained by 2 employees. 25
26. Meet Magento CH, 24.10.2014 Overall Results 26 Operating Revenues Mio. CHF Visitors Top of Europe thousands
27. Meet Magento CH, 24.10.2014 Conclusion Reach new customers (B2C) More appealing and complete product offering Generate demand with price management & bundles Provide additional sales channel for partners Efficient and automatic processes 27
28. Meet Magento CH, 24.10.2014 What next? White-label solution (already 3 sold) Improve the multi-channel mess Turn focus again to B2B, Reseller 28
29. jungfrau.ch - best of swiss web 2012 Thanks! 29
30. Meet Magento CH, 24.10.2014 Contact Niels Weber
 Leiter Marketing Services
 niels.weber@jungfrau.ch Jungfraubahnen Management AG
 Harderstrasse 14
 3800 Interlaken Phone: +41 33 828 72 49
 www.jungfrau.ch 30 Efthimios Toulas
 E-Commerce
 tim.toulas@liip.ch Liip AG
 Limmatstrasse 183
 8005 Zürich Phone: +41 43 500 39 80
 E-Mail: contact@liip.ch www.liip.ch
31. jungfrau.ch - best of swiss web 2012 Backup 31
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41. jungfrau.ch - best of swiss web 2012 Thanks again! 41