Hike by FreakOut Indonesia_MediaGuide_EN

Our product Hike is a native In-feed ad network focus to smartphone in Indonesia.

Transcript

1. “Sometimes people don’t realize it is an ad” By
2. Nowadays, our smartphone is OUR BESTFRIEND MY SMARTPHONE The first thing I look for when I wake up MY SMARTPHONE KEEPS ME UPDATED with family news, my job, and social life
3. id.foutap.com The Rise of Mobile Usage and Consumption 34% Smartphone 24% Television 22% Laptop User consumes over 9 hours of daily screen use. 34% on Smartphone Source: MillwardBrown Ad Reaction 2014, Indonesia Fact of screen use daily
4. id.foutap.com Mobile Messaging Social Media Popular Mobile Online Activities in Indonesia Online Shopping Ticket Reservation Mobile Banking Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web Index, Ministry of Communication and Informatics Republic of Indonesia 2014
5. id.foutap.com 81% of Indonesian Urban society keep track on news and information regularly Smartphone is one biggest key media to gain information ENTERTAINMENT SOCIAL ISSUES POLITICS AND GOVERNMENT SPORTS, RELIGION, TECH However, Entertainment and Social Issues are the two most popular contents Source: Online News Consumption Study Indonesia | December 2015 Summary of Online News Consumption in Indonesia
6. id.foutap.com Share of web page views: Laptops and Desktops Share of web page views: Mobile Phones Share of web page views: Tablets 28% 70% 3% Source: WeAreSocial.sg Share of Web Traffic in Indonesia
7. I read a lot from my smartphone. I read tweets, posts, articles and news. I NEED INFORMATION
8. id.foutap.com They look for a place where people are in They want to advertise They provide informations (content) They have high traffic of people Advertisers Publishers “Information is so sexy so advertiser wants to put ads in the site that provide information (content)”
9. Effectivity is about RIGHT EFFORT RIGHT RESULT
10. BETTER PROCESS BETTER WAY TO GRAB AUDIENCE
11. id.foutap.com Ad Blindness People Don’t Click Ads Poor User Experience What is our challenge in digital ads? Audiences try to avoid advertising Most people unintentionally click the ads Because of avoiding ads, the message of the ads can’t be delivered to the audiences well
12. id.foutap.com This is Ad Blindness. Heatmap shows us what audiences look at. Less heat for Banner Ads.
13. id.foutap.com ACCIDENTAL CLICK Up to 50% of clicks on mobile banner ads are accidental 68% "I'm fine with seeing ads but only if they are not annoying" Source: www.vieodesign.com/blog/new-data-why-people-hate-ads
14. id.foutap.com Consumers are actively avoiding ads Pop up and autoplaying ads = goodbye visitor This is how NATIVE ADS IS NEEDED
15. id.foutap.com Native advertising is a form of paid media where the ad experience follows the natural form of the user experience in which it is placed WHY NATIVE ADS?
16. id.foutap.com Native Ads Banner Ads Engaging your user with the content
17. id.foutap.com Source: IPG & Sharetrough Study, 2014 Effectivity of Native Ads Native Ads Banner Ads 4.1 2.7 times times Within 1 browsing session, consumers looked at native ads 52% more frequently than standard banner ads Native Ads Banner Ads 25% 20% users users 25% more consumers were measured to look at in-feed native ad than banner ad units Native Ads Banner Ads 44% 39% lift lift Native ads registered 18% higher lift in purchase intent responses than banner ads
18. id.foutap.com DIRECT RESPONSE SET YOUR ENGAGEMENT AWARENESS Native ads could trigger your sales directly only by headline and visual Place your product in the best sites to gain more and more engagement to audiences Native Ad drives awareness and purchase intent Native Ad works for any media
19. id.foutap.com GRAB THEIR ATTENTION WIN THE CONSIDERATION FURTHER ACTION Basically, Native Ad is Non- intrusive Ad. We try to fit in the feed as natural as it looks to engage with audience. We make headline for you! Good copywriting will guide audience to our ad. Native ad (in feed) will be considered by audience. Audience will go to further action at least visiting the website. Native Ads solve the problems
20. id.foutap.com • Image: 640x320 • Title: 60 character • Description: 140 character • “Promoted by (brand name)” • Image: 114x114 • Title: 60 character • Description: N/A • “Promoted by (brand name)” Mata Indah Mempesona Sepanjang Hari SPONSORED BY KATE Weekend To Do List: Menyambangi Lahan Off Road di Jakarta SPONSORED BY JEEP Our Ads Format. Native in feed
21. id.foutap.com Adapting the publishers - In their feed.
22. id.foutap.com 10 Tempat Terbaik untuk berbulan madu di Indonesia SPONSORED BY PESONA INDONESIA
23. id.foutap.com Japan’s first and largest DSP Listed on the Tokyo Stock Exchange by June 2014 Global marketing technology company developing towards Asian market PT. FreakOut dewina Indonesia, established in Sept 2015 This is FREAKOUT DEWINA Japan Indonesia Thailand Singapore Turkey
24. id.foutap.com AND MORE… Our Publishers
25. id.foutap.com 40% 60% 44% 21% 8% 6% 5% 16% Jakarta Surabaya Medan Makassar Jogja Other Cities 44% 16% 8% 6% 18-24 25-34 35-44 45-54 Gender Geo-Location Age Group Our Audience
26. id.foutap.com Our Feature Retargeting Time targeting Channel targeting OS targeting
27. id.foutap.com Our Impression Daily Impression Monthly Impression More than 10,000,000 More Than 300,000,000
28. id.foutap.com AND MORE… Our Clients
29. LET’S ENGAGE WITH tomy@foutap.com | 0812 1815 3309 | id.foutap.com/ PT. FreakOut dewina Indonesia Jl. Jaya Mandala V No.16, Menteng Dalam, Tebet, Kota Jakarta Selatan Daerah Khusus Ibukota Jakarta 12870, Indonesia