201701-03_Hike by FreakOut dewina Indonesia

Transcript

1. “Sometimes people don’t realize it is an ad” By 1
2. FREAKOUT Headquartered in Tokyo, FreakOut Inc. is the first and remain the largest DSP in Japan. Operation expanded after the 2014 IPO into 4 Asia countries, Indonesia, Thailand, Turkey, and Taiwan. Listed on the Tokyo Stock Exchange by June 2014 PT. FreakOut dewina Indonesia, established in Sept 2015 Japan Indonesia Thailand Singapore Turkey Taiwan
3. is the first native in-feed ad network focus on Smartphone in Indonesia. • Focus on Smartphone • Native In-feed Format Because Smartphone is the most popular device in Indonesia, our ad network focus on Smartphone sites. Hike is a form of paid media where the ad experience follow the natural form. More than 150 publishers join our ad network, and we can adjust for each of their format automatically. Hike appears between publisher's news feed User jump into brand's landing page Native Ad ≡ AD
4. Why We Focus on Smartphone? Smartphone penetration rate in Indonesia is currently about 35% (89 million people), User consumes over 9 hours of daily screen use. 34% is on Smartphone. Fact of screen use daily Source: special-reports/digital-social-mobile-in-apac-in-2014 TV 2.2h PC 2.0h Smartphone 3.0h •User consumes over 9 hours of screen use daily • Out of that 9 hours, 3 hours (34%) were spent on smartphone Tablet 1.8h
5. Why We Offer Native In-feed Format? Banner Ad which is mainstream of Internet advertising seems to be hated and ignored by users. It also said that banner ad is often clicked by mistake. Native Ad Banner Ad
6. Hike appears in between publisher‘s news feed, therefore it isn’t hated by users, and it doesn‘t lead miss clicks. Our Solution
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7. Our Publishers More than 150 Indonesian publishers join our ad network. We can offer medias fit your target and objective. AND MORE…
8. Ad Formats You have to prepare only two materials(114×114/640×320), title and description. We adjust them for over 150 publisher’s format automatically. • Image: 640x320 • Title: 60 character • Description: 140 character • “Promoted by (brand name)” • Image: 114x114 • Title: 60 character • Description: N/A • “Promoted by (brand name)” Mata Indah Mempesona Sepanjang Hari SPONSORED BY KATE Weekend To Do List: MenyambangiLahanOff Road di Jakarta SPONSORED BY JE EP
9. When user tap infeed ads, they are leaded advertiser’s site smoothly. How In-Feed Native Works
10. Result of Our Campaign Users who click Hike ads, stay advertiser’s site for longer time than users click traditional banner ads. Also Hike can send ”non-clickers” to advertiser’s site, we bring a lot of new users. Source: Google Analytics Report of Past Campaigns Low Bounce Rate 45% Average Bounce Late *User spends 1.6min, and 3pages are seen per session on average. High New User Rate 90% Average New User Rate
11. Source: https://www.vieodesign.com/blog/new-data-why-people-hate-ads 21% 13% 7% 34% 25% The ad was a search result The ad was creative or visually appealing The ad was compelling or provocative The ad clicks are by mistake the ad tricked me into clicking The reason why people click ad Over 30% of the ad clicks are by mistake. 60% of users who click ad by mistake, feel stress and discomfort. Why We Can Offer Low Bounce Rate?
12. Source: 2009 comScore x Starcom Study USA Share of All Internet Users Share of Click-Throughs Banner ads can approach only limited clickers “Heavy clickers” who click over 4 times in a month occupy 67% of clicks by banner ads. On the other hands, 84% of internet users never clicks on display. Why We Can Offer High New User Rate? 84% 0 8% 15% 4% 18% 4% 67% Heavy Clicker(4+Clicks/month) Moderate Clicker(2-3Clicks/month) Light Clicker(0 Click/month) Non Clicker(0 Click/month)
13. How We Suit Your Marketing Objective? Because of low bounce rate and long time spent of Hike, we recommend to use it within the Middle funnel. Hike have user read contents carefully and enhances their interest and favor. Especially when you use contents on your owned media or paid media as landing page, Hike brings better results
14. Our Client In a year from the start of the service, over 100 companies use Hike for their promotion.
15. Ad Spec We offer in-feed ad which can bring only high-quality users who are really interested in advertisements. Native Ad ≡ 1SPEVDU /BNF )JLF
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16. Retargeting Time targeting Channel targeting OS targeting Targeting Capabilities You can use Channel targeting, Retargeting, OS targeting, Time targeting to approach your target.
17. Price sheet TARGETING BUYING METHOD RATE Run Of Network CPM IDR 30,000 CPC IDR 2,500 Specific Channel CPC IDR 2,750 Premium / Top Site Only CPC IDR 3,000 Retargeting CPC IDR 2,800 TERMS AND CONDITION ・Rates are effective with the issue dated January 1, 2017. ・All pricing information shall be the confidential information of FreakOut and neither advertiser nor agency may disclose such information without obtaining FreakOut’s prior written consent. ・Any and all negotiated discounts are only applicable to and available during the period in which they are earned.
18. LET’S ENGAGE WITH info.id@foutap.com | 021 2968 3639 | id.foutap.com/ PT. FreakOut dewina Indonesia Jl. Jaya Mandala V No.16, Menteng Dalam, Tebet, Kota Jakarta Selatan Daerah Khusus Ibukota Jakarta 12870, Indonesia