Ϣʔβʔͷ*5Ϧςϥγʔͷ্ʹΑΓɺόφʔࠂ ͷ$53 ΫϦοΫ ͕ʑԼɻ ˙ޡΫϦοΫ ࠂͷ͔ΒQYͷྖҬʹ৮ΕͨΫϦοΫΛɺʮޡ ΫϦοΫ Ϣʔβʔͷҙਤ͠ͳ͍ΫϦοΫ ʯͱͯ͠ ଌఆͨ݁͠ՌɺશମͷͷΫϦοΫ͕ޡΫϦοΫ Ͱ͋Δ͜ͱ͕Θ͔ͬͨɻ 0% 1% 2% 3% 4% 200220032004200520062007200820092010 Source: 2013 FreakOut Inc. Source: 2015 Sharethrough, Inc. NO BANNER AD WITH BANNER AD Representative Example of Eye-Tracking Result False Clicks 29% Nor mal Cli c… Source: 2014 FreakOut Inc.