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GB_Hike by FreakOut_2017_JP

GB_Hike by FreakOut_2017_JP

FreakOut Pte. Ltd.が提供する、海外向け広告ソリューションのご紹介資料(日本語版)です。

FreakOut Global

February 13, 2017
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  1. ձࣾ֓ཁʢࠃ಺ʣ  ໊ࣾ ઃཱ ॴࡏ஍ ୅ද גࣜձࣾϑϦʔΫΞ΢τɾ ϗʔϧσΟϯάε ೥݄ ೥݄౦ূϚβʔζ্৔

    ౦ژ౎ߓ۠࿡ຊ໦  r  ࿡ຊ໦ώϧζ ΫϩεϙΠϯτ ຊా ৡ ࠤ౻ ༟հ ʬձུࣾྺʭ ೥݄ ג ϑϦʔΫΞ΢τͱͯ͠ઃཱɻ ೥ ݄ ࠃ࢈ॳͷ%41ΛϦϦʔεɻ ೥ ݄ ϞόΠϧࢢ৔֦େͷͨΊɺ εϚʔτϑΥϯ൛%41ΛϦϦʔεɻ ೥ ݄ ג 1SFGFSSFE *OGSBTUSVDUVSFͱ߹หͰ ג ΠϯςΟϝʔτɾϚʔδϟʔΛઃཱɻ ೥ ݄ ຊࣾΛ࿡ຊ໦ώϧζʹҠసɻ ೥ ݄ ౦ژূ݊औҾॴϚβʔζʹ্৔ɻ ೥ ݄ ࢠձࣾ.5#VSO ג ͕-*/& ג ͱࢿຊ ۀ຿ఏܞɺ-*/&޿ࠂϓϥοτϑΥʔϜ ࣄۀΛڞಉӡӦ΁ɻ ೥ ݄ ࣋ͪגձࣾମ੍ʹҠߦɻ໊ࣾΛϑϦʔΫ Ξ΢τɾϗʔϧσΟϯάεʹมߋɻ ʬάϧʔϓձࣾʭ גࣜձࣾϑϦʔΫΞ΢τ %41 σϚϯυαΠυϓϥοτϑΥʔϜ ͷ ։ൃɻ޿ࠂ୅ཧళ༷ɾ޿ࠂओ༷΁ͷൢചɻ औҾ࣮੷ ࣾҎ্ɻ גࣜձࣾΠϯςΟϝʔτɾϚʔδϟʔ %.1 σʔλϚωδϝϯτϓϥοτϑΥʔ Ϝ ͷఏڙɾߏஙࢧԉɺίϯαϧςΟϯάɻ .5#VSOגࣜձࣾ εϚʔτϑΥϯ޲͚ωΠςΟϒΞυωοτ ϫʔΫࣄۀɻ גࣜձࣾ*3*4 ೔ຊަ௨άϧʔϓͷ+BQBO5BYJ ג ͱͷ߹ หձࣾɻ࣍ੈ୅σδλϧαΠωʔδͷ։ൃ ͓Αͼ޿ࠂ࿮ͷൢചɻ ୅ද σδλϧ޿ࠂ഑৴ςΫϊϩδʔʢ%41 %.1ʣͷ։ൃɺൢചɻ ޿ࠂ഑৴ίϯαϧςʔγϣϯͷఏڙɻ
  2. ໾һਞ  ɾ೥ੜ·Ε ɾ೥ ᷂ϒϨΠφʔ૑ۀ ɾ೥ ᷂ϒϨΠφʔΛϠϑʔʹച٫ɺϠϑʔ᷂ೖࣾ ɾ೥ ᷂ϑϦʔΫΞ΢τ૑ۀ ɾ೥ੜ·Ε

    ɾ೥ άʔάϧ೔ຊ๏ਓೖࣾ ޿ࠂ੡඼Λ୲౰ ɾ೥ ᷂ϑϦʔΫΞ΢τͷ૑ۀʹࢀը ɾ೥ੜ·Ε ɾ೥ ᷂ϒϨΠφʔೖࣾ ɾ೥ ᷂ϒϨΠφʔͷച٫ͱڞʹϠϑʔ᷂ೖࣾ ɾ೥ ᷂ϑϦʔΫΞ΢τೖࣾ ɾ೥ੜ·Ε ɾ೥ Ϡϑʔ᷂ೖࣾ ɾ೥ Ϡϑʔ᷂ ࠷ߴٕज़੹೚ऀब೚ ɾ೥ ᷂ϑϦʔΫΞ΢τೖࣾ ୅දऔక໾ (MPCBM$&0 ຊా ݠ ୅දऔక໾ࣾ௕ ࠤ౻ ༟հ औక໾ $'0 ԣࢁ ޾ଠ࿠ ࣥߦ໾һ ໌ੴ ৴೭
  3. ձࣾ֓ཁʢւ֎ʣ  ೥݄ɺγϯΨϙʔϧʹ'3&",065"4*"1"$*'*$ -5% Λઃཱͨ͠ ͷΛൽ੾Γʹɺ೥݄ʹλΠɺ೥݄ʹτϧίɺ೥݄ʹΠ ϯυωγΞɺ೥݄ʹ୆࿷ʹɺݱ஍๏ਓΛઃཱɻ '3&",065"4*"1"$*'*$ -5%͸ɺΞδΞ஍ҬͷΈͳΒͣάϩʔόϧͳࣄۀల։ΛՃ଎ͤ͞Δ ͨΊɺ

    ೥݄ʹɺ 'SFBL0VU 1UF-UE΁শ߸มߋɻ ւ֎ڌ఺ ࣄۀ಺༰ -*/&גࣜձࣾͱͷ߹หͰ͋Δάϧʔϓձࣾ.5#VSO͕։ൃ͢ΔΠϯϑΟʔυ ܕΞυωοτϫʔΫʮ)JLFʯΛϩʔΧϥΠζͯ͠ఏڙɻݱ஍ͷେख๏ਓαΠ τɾΞϓϦΛத৺ʹɺ਺ඦϝσΟΞΛύʔτφʔͱܴͯ͑͠ɺࣾΛ௒͑ Δ޿ࠂओ༷ʹ͝׆༻͍ͨͩ͘ɻ
  4. ͝ఏڙιϦϡʔγϣϯ  Focus on Smartphone Delivering High-Quality User Native In-feed

    Format ౦ೆΞδΞͰ࠷΋ϙϐϡϥʔͳσόΠεͰ͋ΔεϚʔτ ϑΥϯ 1ࢀর ޲͚ͷαΠτ΍ΞϓϦ਺ඦϝσΟΞʹର͠ɺ ·ͱΊͯ޿ࠂ഑৴͕Մೳɻ ֤ϝσΟΞͷχϡʔεϑΟʔυ্ʹɺهࣄͱಉ͡ܗࣜʢಉ ͡ը૾αΠζɺϑΥϯτɺจࣈαΠζɺΧϥʔʣͰ޿ࠂΛ දࣔɻ ΠϯϑΟʔυܕ޿ࠂͰ͋Δ)JLF͸ɺόφʔ޿ࠂʹൺ΂ͯޡ ΫϦοΫ͕গͳ͍ͨΊɺ௚ؼ཰΋௿͘ɺαΠτ΁ͷ଺ࡏ࣌ ؒ΋௕͍ɻ 'SFBL0VU ͕ఏڙ͢Δɺ౦ೆΞδΞॳͷɺ εϚʔτϑΥϯʹಛԽͨ͠ΠϯϑΟʔυܕΞυωοτϫʔΫɻ
  5. ͳͥεϚʔτϑΥϯ͔ʁ  52.9% 53.1% 70.2% 40.1% 28.5% 43.5% 41.9% 27.4%

    55.8% 67.0% 3.6% 5.1% 2.5% 4.1% 4.5% 0% 20% 40% 60% 80% 100% Turkey Thailand Indonesia Taiwan Japan ˙8FCαΠττϥϑΟοΫͷ൒෼Ҏ্͕εϚʔτϑΥϯܦ༝ http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet(Jan.-Dec.2016) Լਤ͸ɺϢʔβʔ͕ͲͷσόΠε εϚʔτϑΥϯɺ1$ɺλϒϨοτ Λ࢖ͬͯɺ 8FCαΠτΛӾཡ͍ͯ͠Δ͔ɺͦͷൺ཰Λࣔ͢ɻ ΞδΞͷࠃʑͰ͸ɺ೔ຊҎ্ʹεϚʔτϑΥϯܦ༝ͷτϥϑΟοΫൺ཰͕ߴ͘ɺ ϚʔέςΟϯάʹ͓͍ͯ΋ɺεϚʔτϑΥϯϝσΟΞͷ׆༻͕ඞਢɻ Mobile PC Tablet
  6. ͳͥΠϯϑΟʔυܕ޿ࠂ͔ʁ  ˙όφʔϒϥΠϯυωε໰୊ εϚʔτϑΥϯը໘ʹैདྷܕͷόφʔ޿ࠂ ࢛͍֯ ը૾ܕͷ޿ࠂ ͕දࣔ͞Εͨͱ͖ɺϢʔβʔͷ೴͕ ॠ࣌ʹͦΕΛ޿ࠂͱೝࣝ͠ɺࣗવͱ໨ઢΛͦΒ͢͜ ͱ͕Θ͔͍ͬͯΔɻ ˙$53ͷ௿Լ

    Ϣʔβʔͷ*5Ϧςϥγʔͷ޲্ʹΑΓɺόφʔ޿ࠂ ͷ$53 ΫϦοΫ཰ ͕೥ʑ௿Լɻ ˙ޡΫϦοΫ ޿ࠂͷ୺͔ΒQYͷྖҬʹ৮ΕͨΫϦοΫΛɺʮޡ ΫϦοΫ Ϣʔβʔͷҙਤ͠ͳ͍ΫϦοΫ ʯͱͯ͠ ଌఆͨ݁͠ՌɺશମͷͷΫϦοΫ͕ޡΫϦοΫ Ͱ͋Δ͜ͱ͕Θ͔ͬͨɻ 0% 1% 2% 3% 4% 200220032004200520062007200820092010 Source: 2013 FreakOut Inc. Source: 2015 Sharethrough, Inc. NO BANNER AD WITH BANNER AD Representative Example of Eye-Tracking Result False Clicks 29% Nor mal Cli c… Source: 2014 FreakOut Inc.
  7. ޿ࠂϝχϡʔεϖοΫ  Native Ad ≡ Hike Mobile In-feed Native Ad

    ˞ҝସมಈʹΑ্ֹ͕ͬͯۚԼ͢Δ͜ͱ͕͋Γ·͢ɻ ࠷৽ͷՁ֨ʹ͍ͭͯ͸ɺ౎౓͓໰͍߹Θ͍ͤͩ͘͞ɻ ܝࡌظؒ ೚ҙ िؒʙϲ݄ਪ঑ ൢചܗଶ $1$՝ۚ ୯Ձ $1$! 64% ʙ ࠷௿ग़ߘֹۚ 64%  λʔήςΟϯά ɾΦʔϧ഑৴ʢ࠷దԽ഑৴ʣ ɾαΠτࢦఆ഑৴ ʢϓϨϛΞϜɺஉੑɺঁੑɺΞϓϦ໘ͳͲʣ ɾ࣌ؒଳࢦఆʢ࣌ؒຖʣ ɾϦλήɺٯϦλή ɾ04ࢦఆ ਃࠐظݶ Ӧۀ೔લ Ϩϙʔτ JNQDMJDL$53
  8. $1"࠷దԽػೳ  $7λάΛ $7ϖʔδͷCPEZͷલʹઃஔ  ίϯόʔδϣϯ৘ใ ࣌ؒଳϝσΟΞΦʔσΟΤϯε ͷऩू  $1"ࣗಈ࠷దԽ഑৴։࢝

     ΞϓϦΠϯετʔϧϓϩϞʔγϣϯͷ৔߹Ͱ΋ɺҎԼͷܭଌπʔϧ࿈ܞ͠$7ܭଌ͕ՄೳͰ͢ɻ "QQT'MZFS,PDIBWB"EKVTU."51BSUZ5SBDL'09FUD σʔλྔ͸d$7ɺظؒ͸dि͕ؒ࠷௿ݶͱͯ͠ඞཁͱͳΓ·͢ɻ ࠷దԽ഑৴͸σʔλऩूޙ໿िؒͰޮ͖࢝Ί·͢ɻ
  9. ೖߘنఆ   ը૾ɿϝΠϯը૾ छ ΞΠίϯը૾ छ ϩΰ  

    ϝΠϯը૾ ɿº ʢ,#ҎԼʣ º ʢ.#ҎԼ  ΞΠίϯը૾ɿº ʢ,#ҎԼʣ ϝσΟΞͷϨΠΞ΢τʹ߹ΘͤΔͨΊʹɺը૾͕τϦϛϯά͞ΕΔՄೳੑ͕͋Γ·͢ɻ ԣ෯Ҏ಺ʹૌٻର৅ΛೖΕ͍ͯͨͩ͘͜ͱΛਪ঑க͠·͢ɻ  ςΩετɿλΠτϧ આ໌จ  λΠτϧɿจࣈ਺    આ໌จɿจࣈ਺ r   63-ɿભҠઌ63--163-  ભҠઌ63-ɿܭଌ༻ύϥϝʔλ෇͖63-  -163-ɿભҠޙͷண஍63-