Media Guide_Hike by FreakOut Indonesia

Transcript

1. “Sometimes people don’t realize it is an ad” By 1
2. FREAKOUT Headquartered in Tokyo, FreakOut Inc. is the first and remain the largest DSP in Japan. Operation expanded after the 2014 IPO into 5 Asia countries, Indonesia, Thailand, Turkey, and Taiwan. Listed on the Tokyo Stock Exchange by June 2014 PT. FreakOut dewina Indonesia, established in Sept 2015 Japan Indonesia Thailand Singapore Turkey
3. is the first native in-feed advertising network focus on Smartphone in Indonesia. • Focus on Smartphone • Native In-feed Format Because Smartphone is the most popular device in Indonesia, our ad network focus on Smartphone media. Hike is a form of paid media where the ad experience follow the natural form. Hike appears in between publisher's news feed User jump into brand's landing page Native Ad ≡ AD
4. Why We Focus on Smartphone? Smartphone penetration rate in Indonesia is currently about 35% (89 million people), User consumes over 9 hours of daily screen use. 34% is on Smartphone. Fact of screen use daily Source: special-reports/digital-social-mobile-in-apac-in-2014 TV 2.2h PC 2.0h Smartphone 3.0h •User consumes over 9 hours of screen use daily • Out of that 9 hours, 3 hours (34%) were spent on smartphone Tablet 1.8h
5. Why We Offer Native In-feed Format? Banner Ad which is mainstream of Internet advertising is clicked by only limited users, and in many cases, it clicked by mistake. Native Ad Banner Ad
6. Source: 2014 Sharethrough, Inc. INFEED AD BANNER AD With no banner ad user’s eyeball would still reaching the bottom area AREA OF FOCUS AD UNIT AREA When banner ad added into the page, user’s eyeball tend to move away from the bottom area Why We Offer Native In-feed Format? Smartphone users are less receptive to banner ads.
7. Source: 2009 comScore x Starcom Study USA Share of All Internet Users Share of Click-Throughs Banner ads can approach only limited clickers “Heavy clickers” who click over 4 times in a month occupy 67% of clicks by banner ads. On the other hands, 84% of internet users never clicks on display. Why We Offer Native In-feed Format?
8. Source: https://www.vieodesign.com/blog/new-data-why-people-hate-ads 21% 13% 7% 34% 25% The ad was a search result The ad was creative or visually appealing The ad was compelling or provocative The ad clicks are by mistake the ad tricked me into clicking The reason why people click ad Over 30% of the ad clicks are by mistake. 60% of users who click ad by mistake, feel stress and discomfort. Why We Offer Native In-feed Format?
9. Hike appears in between publisher‘s news feed, therefore it isn’t hated by users, and it doesn‘t lead miss clicks. Our Solution：Native In-feed
10. Our Publishers Over 150 local publishers join our ad network. We can offer medias fit your target and objective. AND MORE…
11. We also have ad inventory which format is very very natural. Native In-app
12. When user tap infeed ads, they are leaded advertiser’s site smoothly. How In-Feed Native Works
13. Ad Spec We offer in-feed ad which can bring only high-quality users who are really interested in advertisements. Native Ad ≡ 1SPEVDU /BNF )JLF
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14. Price sheet Total Budget CPC Guaranteed Clicks Est. CTR Est. Impression IDR 30,000,000 IDR3,000 10,000 0.20% 5,555,555 IDR 50,000,000 IDR2,800 17,857 0.20% 8,928,500 IDR100,000,000 IDR2,500 40,000 0.20% 20,000,000 IDR150,000,000 IDR2,000 75,000 0.20% 37,500,000
15. Ad Formats You have to prepare only two materials(114×114/640×320), title and description. We adjust them for over 150 publisher’s format automatically. • Image: 640x320 • Title: 60 character • Description: 140 character • “Promoted by (brand name)” • Image: 114x114 • Title: 60 character • Description: N/A • “Promoted by (brand name)” Mata Indah Mempesona Sepanjang Hari SPONSORED BY KATE Weekend To Do List: MenyambangiLahanOff Road di Jakarta SPONSORED BY JE EP
16. Our Impression Daily Impression Monthly Impression More Than 20,000,000 More Than 600,000,000 Our Audience 40% 60% 44% 21% 8% 6% 5% 16% Jakarta Surabaya Medan Makassar Jogja Other Cities 44% 16% 8% 6% 18-24 25-34 35-44 45-54 Gender Geo-Location Age Group The monthly inventory of Hike is 600 million impression, contain the users living in urban areas, owning a smartphone.
17. Retargeting Time targeting Channel targeting OS targeting Targeting Capabilities You can use Channel targeting, Retargeting, OS targeting, Time targeting to approach your target.
18. Result of Our Campaign Users. who click Hike ad, stay advertiser’s site for longer time than users click traditional banner ads. Also Hike can send ”non-clickers” to advertiser’s site, we bring a lot of new users. 45% Average Bounce Rate >3 pages per session 1.6min average user time spent >90% New Users Source: Google Analytics Report of Past Campaigns
19. How We Suit Your Marketing Objective? Because of low bounce rate and long time spent of Hike, we recommend to use it within the Middle funnel. Hike have user read contents carefully and enhances their interest and favor. Especially when you use contents on your owned media or paid media as landing page, Hike brings better results
20. Our Client In a year from the start of the service, over 100 companies use Hike for their promotion.
21. LET’S ENGAGE WITH ໺࡚ ՚ࡊ（Hana Nozaki） hana@foutap.com | +62 812 1322 1644 | id.foutap.com/ PT. FreakOut dewina Indonesia Jl. Jaya Mandala V No.16, Menteng Dalam, Tebet, Kota Jakarta Selatan Daerah Khusus Ibukota Jakarta 12870, Indonesia