Hike by FreakOut Indonesia_MediaGuide_JP

Our product Hike is a native In-feed ad network focus to smartphone in Indonesia.

Transcript

1. “Sometimes people don’t realize it is an ad” By 1
2. 'SFBL0VU EFXJOB *OEPOFTJB͕ఏڙ͢Δ )JLF͸ɺΠϯυωγΞॳͷɺεϚʔτ ϑΥϯϝσΟΞʹಛԽͨ͠ΠϯϑΟʔυ ܕωΠςΟϒΞυωοτϫʔΫͰ͢ɻ 2
3. What is Native Infeed Ads? ϖΠυϝσΟΞͷهࣄͱهࣄͷؒʹɺΦʔΨχοΫهࣄͱಉ͡ϑΥʔϚο τͰ޿ࠂΛදࣔ͠·͢ɻόφʔ޿ࠂͱൺ΂ͯޡΫϦοΫ͕গͳ͘ɺ޿ࠂʹ ຊ౰ʹڵຯΛ࣭࣋ͬͨͷߴ͍ϢʔβʔͷΈΛૹ٬க͠·͢ɻ Hike appears in between publisher's news feed User jump into brand's landing page
4. Why We Focus to Smartphone? ೥্ظʹ͸ɺΠϯυωγΞʹ͓͚ΔεϚʔτϑΥϯͷීٴ཰͕ ʹୡ͠ɺ೔࣌ؒͷϝσΟΞ઀৮ͷ͏ͪɺʹ͋ͨΔ͕࣌ؒεϚʔτ ϑΥϯܦ༝Ͱফඅ͞Ε͍ͯ·͢ɻ Fact of screen use daily Source: special-reports/digital-social-mobile-in-apac-in-2014 TV 2.2h PC 2.0h Smartphone 3.0h •User consumes over 9 hours of screen use daily • Out of that 9 hours, 3 hours (34%) were spent on smartphone Tablet 1.8h
5. This is Our Publishers )JLF͸ɺΠϯυωγΞͷτϥϑΟοΫ্Ґ αΠτ 'BDFCPPLɺ (PPHMF౳ͷάϩʔόϧϝσΟΞΛؚΉ தαΠτΛ͸͡ΊɺҎ্ ͷϩʔΧϧαΠτʹಠࣗࡏݿΛอ༗͓ͯ͠Γɺ֤αΠτʹΧελϚΠζ͠ ͨϑΥʔϚοτͰ޿ࠂΛܝࡌ͢Δ͜ͱ͕ՄೳͰ͢ɻ AND MORE…
6. Our Impression Daily Impression Monthly Impression More Than 10,000,000 More Than 300,000,000 Our Audience 40% 60% 44% 21% 8% 6% 5% 16% Jakarta Surabaya Medan Makassar Jogja Other Cities 44% 16% 8% 6% 18-24 25-34 35-44 45-54 Gender Geo-Location Age Group )JLFͷ݄ؒࡏݿ͸ԯJNQʹ্ΓɺϢʔβʔ͸ɺट౎δϟΧϧλΛத৺ʹɺ ΠϯυωγΞͷओཁ౎ࢢ෦ʹ෼෍͍ͯ͠·͢ɻ
7. Retargeting Time targeting Channel targeting OS targeting Targeting Capabilities Ωϟϯϖʔϯͷ,1*ʹ߹ΘͤɺޮՌͷྑ͍αΠτʹ഑৴Λد͍ͤͯ͘Φʔ ϧ഑৴ʢ࠷దԽ഑৴ʣͷଞɺνϟϯωϧࢦఆɺ04ࢦఆɺ࣌ؒଳࢦఆʹΑ ΔλʔήςΟϯά΋ঝ͓ͬͯΓ·͢ɻ
8. Ad Spec ޿ࠂʹຊ౰ʹڵຯΛ΋ͬͨϢʔβʔͷΈΛ༠ಋͰ͖ΔΠϯϑΟʔυ޿ࠂΛɺ $1$՝ۚͰɺ͝ఏڙக͠·͢ɻ ϝχϡʔ໊ )JLF
   .PCJMF
   *OGFFE /BUJWF
   "E ܝࡌظؒ ೚ҙ िؒʙϲ݄ਪ঑ ൢചܗଶ $1$՝ۚ Ձ֨ $1$ 64%ʙ ࠷௿ग़ߘֹۚ  64% λʔήςΟϯά ɾΦʔϧ഑৴ʢ࠷దԽ഑৴ʣ ɾαΠτࢦఆ഑৴ ʢϓϨϛΞϜɺঁੑɺΞϓϦ໘ͳͲʣ ɾ࣌ؒଳࢦఆʢ࣌ؒຖʣ ɾϦλήɺٯϦλή ɾ04ࢦఆ ਃࠐظݶ Ӧۀ೔લ Ϩϙʔτ JNQDMJDL$53 Ωϟϯϖʔϯ໨తɺλʔήοτɺ,1*ʹ߹Θͤͯɺݸผʹ͓ݟੵ΋Γக͠·͢ɻ **%3ʢΠϯυωγΞϧϐΞʣͰͷ͓ࢧ෷͍΋ՄೳͰ͢ɻ Native Ad ≡
9. Ad Formats ººͷૉࡐɾλΠτϧɾຊจΛ͝༻ҙ͍ͨͩ͘͜ͱͰɺ શͯͷϝσΟΞʹରԠ͕ՄೳͰ͢ɻ޿ࠂจʹ͸ɺ13දه͕൐͍·͢ɻ • Image: 640x320 • Title: 60文字(半角)以内 • Description: 140文字(半角)以内 • “Promoted by (brand name)” • Image: 114x114 • Title: 60文字(半角) • Description: なし • “Promoted by (brand name)” ɾೖߘຊ਺ɿຊʙʢ֤αΠζຊҎ಺ਪ঑ʣ ɾࠩ͠ସ͑ɿՄ ɾೖߘظݶɿӦۀ೔લ Mata Indah Mempesona Sepanjang Hari SPONSORED BY KATE Weekend To Do List: MenyambangiLahanOff Road di Jakarta SPONSORED BY JE EP
10. CREATING A BETTER MOBILE ADVERTISING ECOSYSTEM OUR MISSION
11. What is our challenge in digital ads? )JLF͸ɺطଘͷεϚʔτϑΥϯ޿ࠂ͕࣋ͭͭͷ՝୊Λղܾ͠ɺ޿ࠂओɾ ഔମࣾɾͦͯ͠શͯͷΠϯλʔωοτϢʔβʔʹͱͬͯɺΑΓྑ͍εϚʔ τϑΥϯ޿ࠂͷΤίγεςϜΛߏங͢Δ͜ͱΛϛογϣϯͱ͍ͯ͠·͢ɻ Ad Blindness People Don’t Click Ads Poor User Experience Audiences try to avoid advertising Most people unintentionally click the ads Because of avoiding ads, the message of the ads can’t be delivered to the audiences well
12. Լͷਤ͸ɺ ࠨ ΠϯϑΟʔυ޿ࠂɾ ӈ όφʔ޿ࠂΛݟͨϢʔ βʔͷ໨ͷಈ͖ΛτϥοΩϯάͨ͠ௐࠪͷ݁ՌͰ͢ɻΠϯ ϑΟʔυ޿ࠂʹର͠ɺόφʔ޿ࠂ͸ɺϢʔβʔͷ໨ઢΛଊ͑ ΒΕ͍ͯͳ͍͜ͱΛ͍ࣔͯ͠·͢ɻ Ad Blindness Source: 2014 Sharethrough, Inc. NO BANNER AD WITH BANNER AD With no banner ad user’s eyeball would still reaching the bottom area AREA OF FOCUS AD UNIT AREA When banner ad added into the page, user’s eyeball tend to move away from the bottom area
13. όφʔ޿ࠂͰಘΒΕΔΫϦοΫͷ͸ɺ݄ʹճҎ্޿ࠂ ΛΫϦοΫ͢ΔɺͨͬͨͷʮϔϏʔΫϦοΧʔʯʹΑΔ΋ ͷͰɺશମͷͷਓʑ͸ɺ݄ʹ౓΋޿ࠂΛΫϦοΫ͠ͳ ͍ͱ͍͏ௐࠪ݁Ռ͕ग़͍ͯ·͢ɻ People Don’t Click Ads Source: 2009 comScore x Starcom Study USA Share of All Internet Users Share of Click-Throughs Banner ads can approach only limited clicker
14. εϚʔτϑΥϯ޿ࠂͷΫϦοΫͷ͸ɺޡΫϦοΫͰ͋Γɺ ޡΫϦοΫΛͨ͠Ϣʔβʔͷׂ͕ετϨεɾෆշײΛײ͡Δ ͱ͍͏ใࠂ΋͋Γ·͢ɻ Poor User Experience Source: https://www.vieodesign.com/blog/new-data-why-people-hate-ads 21% 13% 7% 34% 25% The ad was a search result The ad was creative or visually appealing The ad was compelling or provocative The ad clicks are by mistake the ad tricked me into clicking The reason why people click ad
15. We Did Deliver Better )JLFͷҰ൪ͷಛ௕ͱͯ͠ɺ௚ؼ཰ͷ௿͕͞ڍ͛ΒΕ·͢ɻ௨ৗͷόφʔ ޿ࠂͷ௚ؼ཰͕—ׂͰ͋Δͷʹର͠ɺ)JLFͷฏۉ௚ؼ཰͸Ͱɺ ηογϣϯ͋ͨΓɺ෼͕ফඅ͞ΕɺϖʔδҎ্͕Ӿཡ͞Ε͍ͯ·͢ɻ ·ͨɺීஈόφʔ޿ࠂΛΫϦοΫ͠ͳ͍zϊϯΫϦοΧʔzͷΫϦοΫ΋ ֫ಘͰ͖Δ͜ͱ͔ΒɺϢʔβʔ৽ن཰΋ߴ͘ͳΔ܏޲͕͋Γ·͢ɻ 38% Average Bounce Rate >3 pages per session 1.6min average user time spent >90% New Users Source: Google Analytics Report of Past Campaigns
16. How we Suit Your Marketing Objective? ௚ؼ཰͕௿͘ɺ଺ࡏ͕࣌ؒ௕͍ͱ͍͏ಛ௕͔Βɺڵຯשىʙൺֱݕ౼૚΁ ͷΞϓϩʔνΛ໨తͱ͢ΔΩϟϯϖʔϯͰଟ͘׆༻͍͍͍ͨͩͯ·͢ɻҰ ํɺ७޿ࠂΑΓ΋௿୯ՁͰϓϨϛΞϜϝσΟΞʹ޿ࠂܝࡌͰ͖Δ͜ͱ͔Βɺ ೝ஌໨తͷ৔߹΋ɺϦʔνิ׬ͱͯ͠)JLFͷ׆༻Λ͓͢͢Ί͍ͯ͠·͢ɻ ೝ஌ ୹ظؒͰେྔͷϦʔνΛಘΔͨΊʹɺ57$.΍Ξ΢τυΞ޿ࠂ ͷ΄͔ɺEFUJLDPNɺ,0.1"4DPN౳ͷϓϨϛΞϜ8FCϝ σΟΞͷϦονϝχϡʔΛల։ɻ ڵຯؔ৺ɾൺֱݕ౼ ೔ຊಉ༷ɺϦεςΟϯά޿ࠂ΍ɺઐ໳αΠτ΁ͷόφʔܝࡌ͕ Ұൠతɻ)JLFΛซ༻͍ͨͩ͘͜ͱͰɺαΠτΛͬ͘͡Γಡ·ͤɺ Ϣʔβʔͷڵຯ΍޷ҙ౓ΛߴΊ·͢ɻ ֫ಘ ΫϦοΫ୯Ձͷ͍҆(PPHMFɺ'BDFCPPL޿ࠂ΍ϦλʔήςΟ ϯά޿ࠂͷӡ༻͕ϝΠϯɻ)JLFͰ΋ɺϩϯάςʔϧαΠτɾΞ ϓϦ໘ࢦఆ഑৴ʹΑΔɺ֫ಘΩϟϯϖʔϯͷ࣮੷΋૿͖͑ͯͯ ͓Γ·͢ɻ͝ر๬ͷࡍ͸ɺݸผʹ͓ݟੵ΋ΓΛ͓ग़͠க͠·͢ɻ ʬΠϯυωγΞͰͷ׆༻ϝσΟΞʭ
17. This is Our Client αʔϏε։͔࢝Β೥ؒͰɺࣾΛ௒͑ΔΠϯυωγΞϩʔΧϧɾά ϩʔόϧɾ೔ܥاۀ༷ʹɺ)JLFΛ͝׆༻͍͍͍ͨͩͯ·͢ɻ
18. LET’S ENGAGE WITH ͓໰߹ͤઌ ໺࡚ ՚ࡊ（Hana Nozaki） hana@foutap.com | +62 812 1322 1644 | id.foutap.com/ PT. FreakOut dewina Indonesia Jl. Jaya Mandala V No.16, Menteng Dalam, Tebet, Kota Jakarta Selatan Daerah Khusus Ibukota Jakarta 12870, Indonesia
19. FREAKOUT ʬձࣾ֓ཁʭ ˙ 15
    'SFBL0VU
    EFXJOB
    *OEPOFTJB גࣜձࣾϑϦʔΫΞ΢τ ౦ূϚβʔζ্৔ ࢠձࣾ ઃཱɿ೥݄ ॴࡏ஍ɿ+M
    +BZB
    .BOEBMB
    7
    /P
    .FOUFOH
    %BMBN
    5FCFU
    ,PUB
    +BLBSUB
    4FMBUBO
    %BFSBI
    ,IVTVT
    *CVLPUB
    +BLBSUB
     ࣄۀ಺༰ɿεϚʔτϑΥϯΠϯϑΟʔυΞυωοτϫʔΫz)JLFzͷఏڙ ˙גࣜձࣾϑϦʔΫΞ΢τ ઃཱɿ ೥݄ ॴࡏ஍ɿ౦ژ౎ߓ۠࿡ຊ໦࿡ຊ໦ώϧζΫϩεϙΠϯτ' ࢧࣾॴࡏ஍ɿେࡕɺγϯΨϙʔϧɺλΠɺτϧίɺΠϯυωγΞɺ୆࿷ ࣄۀ಺༰ɿΠϯλʔωοτ޿ࠂʹ͓͚ΔϦΞϧλΠϜ޿ࠂ࿮औҾΛߦ͏ %41ٴͼϏοάσʔλΛ෼ੳ͢Δ%.1ͷఏڙ Listed on the Tokyo Stock Exchange by June 2014 PT. FreakOut dewina Indonesia, established in Sept 2015 Japan Indonesia Thailand Singapore Turkey