The Rise of Online Dress Shopping in Oman:

Oman, with its rich cultural heritage and diverse population, has always had a penchant for fashion. Traditional Omani attire, with its intricate designs and exquisite craftsmanship, is renowned worldwide. However, the younger generation is increasingly embracing contemporary fashion trends, and this shift in consumer behavior has paved the way for the booming online dress shopping industry in Oman.
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Convenience Redefined: The hectic pace of modern life often leaves little time for leisurely shopping trips. Online dress shopping in Oman offers the convenience of browsing and purchasing the latest trends from the comfort of your home or office. Fakham, with its user-friendly interface, makes the process even smoother.
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Transcript

1. What is
   Copywriting?
   01 It is the way of
   engaging reader
   Excites them towards
   your business offer
   Converts them to
   customers
   

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2. Attention
   1.
   Grab them to read. Headline is the only way!
   2. Interest
   How to Create intreset with great opening after the heading and
   show good offer
   3. Desire
   Do you wish to make money, become self-dependent, be
   your own boss and have people work for you?
   AIDA Formula
   02
   4. Action
   Join today, limited offer (Create scarcity through time
   and discount)
   For example 24 hours only, 50% flat off for 1st 200
   customers, 75% off for 48 hours!
   

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3. Tips for writing
   magnetic
   headlines!
   Phase 1
   Uber Suggest content ideas ----
   1- Start headline with numbers(rich dad
   poor dad number)
   2- How to (still works best, v powerful)
   3- Use of "mistakes" in headline (common
   mistakes)
   4- Ask question (Do you want to learn
   digital marketing?)
   5- Use of punctuaiton or hifen - ex.
   COVID-19 -
   6- Use 5WS (Who, when, what, where,
   why)
   7- Pay attention to headline length
   (google title length)
   8 - Best picture to support the title
   (Friends, Being Guru)
   03
   

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4. 4. Flip Features into benefits
   iPOD did not say 2GB storage, it said 1000 songs
   (more than CD could hold, Cassette went out of
   competition anyway)
   Shampoo (Instead of ingrediants, talk about hair
   benefit)
   Weight loss (Cut fat in 1 week could be, how to lose
   weight and look sexy like a movie star without
   sweating your ASS hard through exercise)
   

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5. 5 - Irresistable call to action
   Start
   Try
   Download
   Subscribe
   Watch
   Share
   Shop
   Order
   Start With Verb
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