Google+ Part 1 - Not another social network?

Transcript

1. Google+ Part 1 - Not Another Social Network?
2. Who am I? Colman Carpenter Owner Four Lakes Internet Services ◦ Website Design ◦ Email Marketing ◦ Google Apps http://www.fourlakes.co.uk http://plus.fourlakes.co.uk http://gplus.to/colmanc
3. What is Google+ ? "At its simplest level, Google+ is a social layer across all of Google's services." Vic Gundotra - Google Senior VP of Social Business • 400m+ accounts, 100m+ active users ◦ Enabled as default for new Google accounts ◦ Fastest growing social network ever • Social Layer? ◦ Integrated & Open, not Self-contained & Closed ◦ Focus on Enhancing Experience, not Gaining More Users • Smarter Search ◦ Personalised Results ◦ Social Signals
4. The Google Ecosystem I have.... • 37 Google products! • 18+ used regularly More Consistency & Integration
5. It's all about search! Source: Experian Htwise
6. Search Plus Your World
7. Search Plus Your World
8. G+ Elements: +1 Button • +1 Button ◦ Add to blog posts & (possibly) pages - easy way for them to be shared on G+
9. +1 - Is there a real benefit? "...adding the Google +1 button to a website offers much more benefit than adding a Facebook Like button to a website." SEO Effect Whitepaper
10. G+ Elements: Badge • Profile/Page Badge ◦ Add to website - easy way to be circled
11. G+ Elements: Personal Profile • Sign up at http://plus.google.com • Fill in your profile (including a picture) • Circle friends, family & customers • Circle interesting people (hint: search on your passions) • Interact • Be a content curator (this will help grow your audience)
12. Demo
13. Next Month • Business Pages • More Posting Tips • Hangouts
14. Homework 1. Add the +1 button to your website 2. Sign up to Google+ 3. Fill out your profile 4. Circle interesting people & pages (e.g. Me, First Friday, Four Lakes) 5. Promote your blog (i.e. share in a G+ post) 6. Share interesting news
15. Useful Links • Google YouTube Channel • My Google+ Resources Page • G+ Post listing useful videos