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Google+ Part 1 - Not another social network?

firstfriday
October 05, 2012
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Google+ Part 1 - Not another social network?

firstfriday

October 05, 2012
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Transcript

  1. Google+
    Part 1 - Not Another Social Network?

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  2. Who am I?
    Colman Carpenter
    Owner
    Four Lakes Internet Services
    ○ Website Design
    ○ Email Marketing
    ○ Google Apps
    http://www.fourlakes.co.uk
    http://plus.fourlakes.co.uk
    http://gplus.to/colmanc

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  3. What is Google+ ?
    "At its simplest level, Google+ is a social layer across all of
    Google's services."
    Vic Gundotra - Google Senior VP of Social Business
    ● 400m+ accounts, 100m+ active users
    ○ Enabled as default for new Google accounts
    ○ Fastest growing social network ever
    ● Social Layer?
    ○ Integrated & Open, not Self-contained & Closed
    ○ Focus on Enhancing Experience, not Gaining More Users
    ● Smarter Search
    ○ Personalised Results
    ○ Social Signals

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  4. The Google Ecosystem
    I have....
    ● 37 Google products!
    ● 18+ used regularly
    More Consistency & Integration

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  5. It's all about search!
    Source: Experian Htwise

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  6. Search Plus Your World

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  7. Search Plus Your World

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  8. G+ Elements: +1 Button
    ● +1 Button
    ○ Add to blog posts & (possibly) pages - easy way for them to be shared
    on G+

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  9. +1 - Is there a real benefit?
    "...adding the Google +1 button to a website offers much
    more benefit than adding a Facebook Like button to a
    website."
    SEO Effect Whitepaper

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  10. G+ Elements: Badge
    ● Profile/Page Badge
    ○ Add to website - easy way to be circled

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  11. G+ Elements: Personal Profile
    ● Sign up at http://plus.google.com
    ● Fill in your profile (including a picture)
    ● Circle friends, family & customers
    ● Circle interesting people
    (hint: search on your passions)
    ● Interact
    ● Be a content curator
    (this will help grow your audience)

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  12. Next Month
    ● Business Pages
    ● More Posting Tips
    ● Hangouts

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  13. Homework
    1. Add the +1 button to your website
    2. Sign up to Google+
    3. Fill out your profile
    4. Circle interesting people & pages
    (e.g. Me, First Friday, Four Lakes)
    5. Promote your blog (i.e. share in a G+ post)
    6. Share interesting news

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  14. Useful Links
    ● Google YouTube Channel
    ● My Google+ Resources Page
    ● G+ Post listing useful videos

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