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What could LinkedIn do for you?

What could LinkedIn do for you?

firstfriday

May 04, 2012
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  1. What could LinkedIn do for you?
    Sharon Wilding
    THE PURPLE EDGE

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  2. The Social Media Phenomenen
    - most popular networks
    • Facebook
    •  800 million users
    •  Average 234 friends each
    • Twitter
    •  140 million users
    •  1.5 million following >500 users
    •  340 million tweets per day
    • Google+
    •  62 million users since June 2011!
    • YouTube
    •  4 billion views/day
    •  2nd most used search
    engine
    • LinkedIn
    •  150 million users
    •  9 million in UK
    •  “The professional’s
    network”
    Social Media Marketing

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  3. 10 Reasons to Get LinkedIn
    1.  Increase your profile online
    2.  Engage with your network
    3.  Grow your visibility & credibility
    4.  Ask advice
    5.  Conduct research
    11.  Get introduced to target contacts
    12.  Promote events
    13.  Promoting products & services
    14.  Improve your search rankings
    15.  Drive web traffic to your website

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  4. Social Media – Personal Strategy
    1.  Get people’s ATTENTION
    –  Complete your profile (using your keywords)
    –  Make connections – get introduced
    2.  ENGAGE with them
    –  Look for ways to share info & be helpful
    –  Respond to a discussion or start one yourself
    –  LinkedIn Answers
    3.  DIRECT their attention
    –  Encourage visitors to your website or your profile page
    –  Publish blogs, white papers, event invitations
    –  Be positive & proactive – an attractive prospect

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  5. Be in control of
    your own
    publicity!

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  6. A QUICK TOUR

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  7. Profile Checklist
    Aim for 100% completion – follow the clues & keep going until
    you get there!
     Photo – essential
     Complete career history, education & skills
     Summary – describe skills professionally but personally, use
    keywords
     Title – ensure it says something useful about you
     Include links to websites, blogs, other social media
     Personalise your URL
     Ask for recommendations

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  8. Add Connections
    Personalise your
    message when
    inviting connections

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  9. Request (& Give) Recommendations
    Consider asking
    customers &
    suppliers
    Personalise
    your
    message

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  10. CONNECTIONS, GROUPS,
    EVENTS, ANSWERS

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  11. Driving Engagement
      Add connections gradually
     Look up networking contacts
     Respond to suggestions
     See who others are connected to
      Join Groups
     Related to your/your customers’ industry and interests
     Join in discussions
      Create events – if appropriate
      Request introductions
      Answer questions for your area of expertise

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  12. Adding Connections

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  13. Extending Your Network

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  14. Advanced Search

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  15. Get Introduced

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  16. Ask for Introductions
    This message will
    go to Jenny to
    forward onto
    Rebecca

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  17. Groups – Find or Create

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  18. Groups - Discussions

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  19. Creating Events

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  20. Answers – Demonstrate Your Expertise

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  21. Critical Success Factors
     Set objectives and priority – manage time carefully
     Determine what your personal strategy
     Don’t spread yourself too thin or expect instant
    results
     Keep it authentic, relevant and fresh
     Check-in little & often – 15 mins 2-3 times per
    week?

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  22. Thanks for your attention!
    Sharon Wilding
    THE PURPLE EDGE
    Connect with me on LinkedIn:
    http://uk.linkedin.com/in/sharonwilding
    Sign up for regular marketing tips:
    www.thepurpleedge.co.uk/blog

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