What could LinkedIn do for you?

Transcript

1. What could LinkedIn do for you? Sharon Wilding THE PURPLE EDGE
2. The Social Media Phenomenen - most popular networks • Facebook •  800 million users •  Average 234 friends each • Twitter •  140 million users •  1.5 million following >500 users •  340 million tweets per day • Google+ •  62 million users since June 2011! • YouTube •  4 billion views/day •  2nd most used search engine • LinkedIn •  150 million users •  9 million in UK •  “The professional’s network” Social Media Marketing
3. 10 Reasons to Get LinkedIn 1.  Increase your profile online 2.  Engage with your network 3.  Grow your visibility & credibility 4.  Ask advice 5.  Conduct research 11.  Get introduced to target contacts 12.  Promote events 13.  Promoting products & services 14.  Improve your search rankings 15.  Drive web traffic to your website
4. Social Media – Personal Strategy 1.  Get people’s ATTENTION –  Complete your profile (using your keywords) –  Make connections – get introduced 2.  ENGAGE with them –  Look for ways to share info & be helpful –  Respond to a discussion or start one yourself –  LinkedIn Answers 3.  DIRECT their attention –  Encourage visitors to your website or your profile page –  Publish blogs, white papers, event invitations –  Be positive & proactive – an attractive prospect
5. Be in control of your own publicity!
6. A QUICK TOUR
7. Profile Checklist Aim for 100% completion – follow the clues & keep going until you get there!  Photo – essential  Complete career history, education & skills  Summary – describe skills professionally but personally, use keywords  Title – ensure it says something useful about you  Include links to websites, blogs, other social media  Personalise your URL  Ask for recommendations
9. Add Connections Personalise your message when inviting connections
10. Request (& Give) Recommendations Consider asking customers & suppliers Personalise your message
11. CONNECTIONS, GROUPS, EVENTS, ANSWERS
12. Driving Engagement   Add connections gradually  Look up networking contacts  Respond to suggestions  See who others are connected to   Join Groups  Related to your/your customers’ industry and interests  Join in discussions   Create events – if appropriate   Request introductions   Answer questions for your area of expertise
13. Adding Connections
14. Extending Your Network
15. Advanced Search
16. Get Introduced
17. Ask for Introductions This message will go to Jenny to forward onto Rebecca
18. Groups – Find or Create
19. Groups - Discussions
20. Creating Events
21. Answers – Demonstrate Your Expertise
22. Critical Success Factors  Set objectives and priority – manage time carefully  Determine what your personal strategy  Don’t spread yourself too thin or expect instant results  Keep it authentic, relevant and fresh  Check-in little & often – 15 mins 2-3 times per week?
23. Thanks for your attention! Sharon Wilding THE PURPLE EDGE Connect with me on LinkedIn: http://uk.linkedin.com/in/sharonwilding Sign up for regular marketing tips: www.thepurpleedge.co.uk/blog