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A website is for life

A website is for life

firstfriday

March 01, 2012
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  1. A website is for life not
    just Christmas

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  2. Some context

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  3. different to print
    •  viewing experience isn't fixed
    •  demands coherence throughout content
    •  evolution of your content & services
    •  possibilities of revolution

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  4. your proxy
    •  interaction is with your website, not you
    •  measure & monitor the user experience

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  5. brief history of
    commercial internet
    •  1st May 1995 - restrictions on commercial
    access ends
    •  now

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  6. so...
    •  still maturing - companies, services, programs,
    processes
    •  leading edge, bleeding edge or dead end?
    •  what if everything collapses - ownership, portability
    •  what if it works - upgrade options
    •  things change

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  7. realism in costs
    •  hosting is relatively cheap
    •  support is relatively expensive
    •  initial vs ongoing budget
    •  being different costs more

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  8. hosting options
    •  dedicated, virtual private server, shared or hosted service
    •  shared - cheap & flexible, but they're all about volume
    •  hosted service - cheap, low level of technical skill needed,
    but limited options
    •  dedicated and virtual private server - very flexible but high
    levels of technical skills needed
    •  the 'cloud' - good for high volume or large files, e.g. audio
    & video

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  9. Some things to do

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  10. logging
    •  interactions with your site
    •  emails
    •  searches, forms filled in
    •  payment systems
    •  technical server logs
    •  different to marketing, e.g. Google Analytics
    •  total traffic, response times, errors, etc.
    •  have targets

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  11. viewing from odd
    angles
    •  pages off the beaten track in ecommerce
    •  RSS feeds, subscribe by email
    •  validation messages
    •  pages after forms
    •  error pages - page not found, system not
    working

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  12. being alerted
    •  monitoring availability - e.g.
    binarycanary.com, pingdom.com
    •  status updates - web page, RSS feeds, twitter
    accounts
    •  Google Webmaster Tools
    •  check for broken links

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  13. security
    •  hacking unlikely to be directed at you specifically
    •  keep programs up to date
    •  use strong passwords
    •  be wary of pick and mix approach to plugins, etc.
    •  find the right web partner

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  14. backing up
    •  back up database and uploaded files
    •  automate if possible
    •  have a version separate from web server
    •  if relying on hosting company check what's
    covered

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  15. managing change
    •  have a test site to check first - functionality &
    different browsers
    •  more frequent small steps are better than one
    big leap
    •  change is disruptive
    •  allow time

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  16. dealing with success
    •  likely to need expert help
    •  increase server resources - cheap & quick
    •  use something that already has dealt with issue
    •  optimise website - more expensive & takes time
    •  keep them updated about marketing/publicity

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