Children and your PC • If you use your PC for business, your children shouldn’t touch it • If they must, give them their own user account • No administrator access!
You and your PC • ALWAYS read BEFORE clicking • Do you need that toolbar or smiley face utility? • ninite.com – great way to install useful programs without the rubbish
If you’re buying a new PC • Places like PC World are great because they shift boxes and offer a good place to try out • They make their money with the hard sell on software – security, Office, warranty upgrades • Shop around
You have no imagination • Most people use the same password for everything • If someone gets access to one account, they get access to all of them • How to become a spammer
You have no memory • If you really cannot cope with individual passwords, have at least 3! • Different passwords for email and banking • Difficult to crack doesn’t have to be hard to remember
But it came free with my PC… • PC manufacturers / retailers don’t always provide the best • You don’t have to wait for the free trial to run out to replace it • Make sure you uninstall it when you replace!
The Free and Cheap • Microsoft Security Essentials – business use allowed & very lean • Ideal for the stay at home PC • Malwarebytes’ Anti-Malware – excellent protection for less than £20 one-off
Fancy something stronger? • We recommend ESET Smart Security • We’re approved resellers for more than one security software, but we only actively promote one
• Apple - me.com started off free, charged then closed June • Microsoft Office Live Small Business – closed in May • GeoCities – started 1995, bought by Yahoo in 1999 for $3.7billion – closed 2009 taking over 38 million web pages with it Free hosting?
Free design? • Even if you DIY, websites take time, time costs money • How much longer does it take if you have to teach yourself? • How long does it take you fix a problem?
What if things go wrong? • If you use an unusual solution, how many solution providers are there? • Are there hidden support costs? • Can you move your content elsewhere?
Go for the “Standards” • Over 74,600,000 Wordpress websites in the world • Lots of support, lots of developers • Easily move from wordpress.com to self- hosted
Content really is King • You can use all the magic codes and tags you like, but if your site is rubbish Google will know • Think about what your visitors want to read • Your rank will depend on linking and sharing – so make your page worth sharing
Fresh is best • Google likes regularly updated content • Visitors don’t like to see old information • Blogging is powerful but you don’t have to go to extremes
Accessibility is important • Flash based websites are unfriendly to people, devices and bots • Table based or images as text designs belong in the 90s • Mobile access becomes ever more important
Sharing is caring • Make sure your site links to your social networks • Make it easy for visitors to share your content • It doesn’t have to be hard work – definitely an area for DIY
Sharing helps Searching • Google has Google+ • Bing has found a friend in Facebook • Asking your clients to +1, like your Pages and post reviews is going to become very important
They’re not after you… …they just want to use you • Don’t go with the default “admin” username • Another password to keep special • If setting up from scratch, don’t use the wp_ database prefix
Keep up-to-date • All those annoying updates are there for a reason • Good idea to deactivate plugins before upgrading Wordpress itself • Very good idea to have a backup!
Don’t trust your host’s backup • Your host will backup their servers to protect their service, not yours • If you are a single voice, how quickly will they react? • If they disappear, do you too?
We love BackupBuddy • Nice, easy, automated backups • Nice, easy, stress free restore and brilliant for moving sites around • Small price to pay (starts at $75)
It doesn’t have to be a blog • In Settings, Reading, pick a static Page to be your front page, instead of the blog • Use Settings, Permalinks to make your URLs more friendly • Next time you’re editing a page, click Screen Options and tick Discussion – now you can choose where you want comments
Spammers love Comments • That lovely, gushing comment on your last blog post? • Use Settings, Discussions to prevent comments automatically appearing • If you suffer a lot of spam, try Defensio
Pages are for Business • Resist the temptation to set up a user profile for your business • You will find yourself limited by functionality and could get yourself deleted • Although you can convert to a Page later, doing so is not plain sailing
Automate – a bit • Use your page’s secret email address to update and post photos while you’re on the move • Set you page to tweet for you – but make sure it’s not your only twitter contribution! • Facebook & Wordbooker plugins can post blog updates automatically but not best option
Increase your visibility • Videos rank higher than pictures, which rank higher than plain updates • Pictures and videos are far more likely to get Likes, Comments and Shares • Encourage Check-ins
Find related or local Pages • Like other Pages • Use the “Use as” feature to comment on other pages as your business identity • Share and interact with other pages’ posts and you will naturally attract attention
Facebook Offers • Currently limited but expanding soon • You can create special offers that will appear in fans’ feeds • People claiming your offer will receive email from Facebook to use as coupon
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