Finalist Submission | 10K Small Businesses Student Challenge - UNEDITED

This is the full version.

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10,000 Small Businesses is one of several programs developed and supported by Goldman Sachs and the Goldman Sachs Foundation focused on accelerating the growth of high potential small businesses to create jobs and grow economies.

Since its launch in 2000, the program has reached over 4,000 leaders of high-growth small businesses and social enterprises across the country.

Transcript

1. 3Steps Towards A Sweeter BrooklynCupcake @fvcproductions
2. Step 1. Consistency Avoid user confusion.
3. Use the same profile picture & banner for every social network. Pictures
4. Pictures
5. Beautiful & Minimal. Like a cupcake. Use Canva to create all the graphics for FREE. Pictures
12. Vanity URLs & Links Pinterest brooklyncupcake Facebook brooklyncupcake Twitter brooklyncupcake Instagram brooklyncupcake brooklyncupcakes brooklyncupcake BrooklynCupcake not Brooklyn Cupcake Remove dead or inactive accounts & profiles. YouTube BrooklynCupcakeGirls (Carmen’s) UCVO4KhWLh1Xso7BMnrq_hYA Google+ 108009019946886463761 (business page) 109273667152826807635 (closed) 109104126402707437169 (primary one) 114690869917505622948 (dead)
13. inactive dead
14. Step 2. Campaigning They already love you. Now make them love BrooklynCupcake.
15. Research, Rinse, Repeat Research what posts have gotten most exposure & then rinse and repeat them across all your other networks.
16. Social Media Management Dashboard When one thing is posted to one network, auto-publish to all other networks using Buffer. Automate everything else using IFTTT.
17. You get rich analytics to improve social media performance. 2. Choose content 1. Connect social networks 3. Send posts throughout the day or week
21. • Hashtags • Rich Images • Contests/Giveaways • Featured Followers • Holidays • Local/National News What’s in it for my followers?
22. What’s in it for your followers? EMPHASIZE LATIN TIES
26. Step 3. Compressing Don’t let users bounce.
27. 12 followers 525,018 views 35 reviews 4.8/5 stars 8,282 likes 565 reviews 4.7 stars 175 reviews 4.5/5 stars #3 of 120 Desserts in Brooklyn #51 in 4,620 Places to Eat in Brooklyn 13 reviews 5.0 stars 857 reviews 4.6 avg. rating #1 for Cupcakes in Brooklyn 69 votes 9/10 rating
28. 1,699 followers 240 followers 1,620 followers 15 views 0 subscribers 4,755 followers 8,282 likes 6,827 views 29 subscribers 207 followers 977 followers
29. (#) no link pinterest
30. (#) no link pinterest
32. Responsiveness & Mobile Friendliness
33. Plugged-in and charged. Nibbler Website Report
34. Plugged-in and charged. No Analytics 95.80% Bounce Rate % of visitors who navigate away from your website after viewing only 1 page
35. Redirected to Wordpress Blog
37. Switch from Bluehost to Wordpress Why? 1. Easy to use 2. Beautiful 3. Scalable 4. Easily integrate with social media 5. 100% Responsive/Mobile Friendly
38. Recap Maintain CONSISTENCY Smart CAMPAIGNING Brand COMPRESSING
39. How much will all this cost me?
40. Buffer For Small Businesses Wordpress For Business ✓ Free site! ✓ A custom domain ✓ Advanced customize ✓ 50+ premium themes ✓ eCommerce ✓ Store unlimited videos ✓ Unlimited space ✓ No Ads ✓ Live Chat support ✓ Google AnalyAcs $299/year ✓ 25 Connected Social Accounts ✓ 5 Team Members ✓ Unlimited scheduled posts ✓ RSS feed integraAon ✓ Rich analyAcs for your posts $600/year approx. $900 per year
41. Thank you.
42. C R E D I T S • Abdulrahim Bajaber • GoDaddy • Buffer • Wordpress for Business • Mobile Test • Google Apps • Canva • IFTTT • All of BrooklynCupcake’s social networks • Facebook Analytics • Yelp Metrics • Twitter Analytics • Google Analytics • Nibbler • Alexa Ranking • Latino Brand