29% I was just browsing without a particular purpose or need in mind (34% for Retail sites) I wanted to find out about something that I might do in the future (49% for Travel sites) I wanted to do something then and there (57% for Financial sites) Source: Need for speed research, Google.
(4 seconds or more) more likely when out & about Fast page loads (1 second or less) more likely at home At home At work Out & About 27% 36% 37% 27% 56% 17% 40% 43% 17% Source: Need for speed research, Google.
speed it takes to load a page How easy it is to find what I'm looking for How well the site fits my screen How simple the site is to use How attractive the sites looks Source: Need for speed research, Google.
possible. Bold animations and partial content placeholders makes the app look like it is “progressing”, avoid “processing”. Distract users and fill up their time with fun animations. Put navigation front and center.