[Tetiana Protasova] How to succeed in the kids and family mobile app space

Presentation from GDG DevFest Ukraine 2015 - the biggest Google related event in the country. October 23-24, Lviv. Learn more at http://devfest.gdg.org.ua/

Transcript

1. Google Play Playtime - London How to Succeed in the Kids & Family Space Tatiana Protasova Head of Marketing @ Plarium Education
2. What is Google Playtime And why fly all the way to London to see it?
3. Apps on Google Play Traveled to London to learn ways to help our app stand out from the crowd. 1.6M
4. Annual conference organized by Google Play team to acquaint app developers with the latest news from the industry
5. Helps parents find family friendly content faster Family Home Section
6. Did you know? More than 1/3 of Android users in the US are parents with kids under the age of 12.
7. Quality The app should fit with the high quality standards Apps are selected manually & require to be pre-approved Safety The app should be rated for kid- safety, child-lock, ads
8. Numbie - Plarium Education Our example
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10. Multi-touch The app should detect multi-touch so that the correct inputs can still be detected if a young user accidentally has another finger on the screen.
12. Primary actions For young users, the primary actions for the app should be visually distinct and stand out so that there is no ambiguity for the user.
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15. Touch feedback All interactive elements should have touch feedback to properly guide the young user so that they know exactly what is happening at all times.
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17. Store listings App icon App icon should resemble Android styling. Android app icons should be distinctly shaped. For more info: http://goo.gl/w7ieUk Screenshots Some promo slides are acceptable, but upload at least one unaltered screen to give users an unmodified view of the UI before downloading. Localization If you claim your app is localized, be sure to check if every gameplay element really is and that the store listings including description, icon and video are localized.
18. Product side Target SDK The app's targetSdkVersion must be set to the latest version (currently 22). UI All UI elements use styles from the Material/AppCompat palette.
19. Back button 1. Have the same functionality as any on-screen back or close button 2. Pause and unpause gameplay (if applicable) 3. Dismiss all dialog windows 4. Navigate to the previous location in the menu stack (if applicable) 5. Exit the app when pressed at the Main Menu
20. Other suggestions Young users tend to hold their devices near/past the device bezel so we recommend having a touch-safe zone (~10%) around the border of the screen, free of touch targets. For more information on ensuring that an app meets quality standards, refer to our App Quality guidelines http://goo.gl/jjKjTq
21. Seasonal promo ◉ Halloween ◉ Thanksgiving ◉ Winter holidays ◉ Local holidays
22. Want to join the revolution?
23. 3 steps submit in developer console work with their feedback and get listed! contact a Partner Development Manager
24. Any questions ? You can find me at tiprotasova@gmail.com Thanks!