Identity Guideline Adherence

Identity Guideline Adherence


Towards a Practical Framework to Identify and Shape Departmental Identity

Presentation for article composed in Dr. Miles Kimball's ENGL 5377 Visual Rhetoric course.

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ggamel

May 09, 2012
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  1. 1.

    Identity Guideline Adherence Towards a Practical Framework to Identify and

    Shape Departmental Identity Greg Gamel May 9, 2012 1
  2. 5.

    IDENTITY GUIDELINE ADHERENCE “The Identity Guidelines were established to bring

    consistency and greater visibility to the marketing and communication efforts of Texas Tech University.” 5
  3. 6.

    IDENTITY GUIDELINE ADHERENCE “Clearly defining who we are and what

    sets us apart from other institutions of higher education around the state and nation will help us deliver the message that great things are happening at our university.” 6
  4. 7.

    IDENTITY GUIDELINE ADHERENCE “It is important that all sectors of

    the university understand and use these guidelines.” 7
  5. 20.

    IDENTITY GUIDELINE ADHERENCE What now? A framework begins Directly understanding

    identity Actively shaping web outputs Intentional department identity 20