Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Missing Agile Principle
Search
giffc
March 09, 2012
Technology
4
200
The Missing Agile Principle
given at Agile UX Conference, NYC, Feb 25th 2012
giffc
March 09, 2012
Tweet
Share
Other Decks in Technology
See All in Technology
AI導入の理想と現実~コストと浸透〜
oprstchn
0
140
Fabric + Databricks 2025.6 の最新情報ピックアップ
ryomaru0825
1
150
KubeCon + CloudNativeCon Japan 2025 Recap by CA
ponkio_o
PRO
0
240
AIの最新技術&テーマをつまんで紹介&フリートークするシリーズ #1 量子機械学習の入門
tkhresk
0
140
あなたの声を届けよう! 女性エンジニア登壇の意義とアウトプット実践ガイド #wttjp / Call for Your Voice
kondoyuko
4
490
GitHub Copilot の概要
tomokusaba
1
140
登壇ネタの見つけ方 / How to find talk topics
pinkumohikan
5
570
Lambda Web Adapterについて自分なりに理解してみた
smt7174
5
130
Oracle Audit Vault and Database Firewall 20 概要
oracle4engineer
PRO
3
1.7k
asken AI勉強会(Android)
tadashi_sato
0
130
Model Mondays S2E03: SLMs & Reasoning
nitya
0
230
Tech-Verse 2025 Keynote
lycorptech_jp
PRO
0
1.2k
Featured
See All Featured
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.3k
Designing Experiences People Love
moore
142
24k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
60k
The Invisible Side of Design
smashingmag
300
51k
The Straight Up "How To Draw Better" Workshop
denniskardys
234
140k
Art, The Web, and Tiny UX
lynnandtonic
299
21k
Music & Morning Musume
bryan
46
6.6k
We Have a Design System, Now What?
morganepeng
53
7.7k
Statistics for Hackers
jakevdp
799
220k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Transcript
The missing agile principle Giff Constable Agile UX NYC 2/25/2012
partner @ Proof" early stage specialist" skillset generalist" 16 years
of startups" co-organizer, lean startup meetup" WHO AM I?
Our highest priority is to satisfy the customer through early
and continuous delivery of valuable software. Agile Manifesto’s First Principle
Our highest priority is to satisfy the customer through early
and continuous delivery of valuable software. Agile Manifesto’s First Principle
Valuable means delivering results to both the customer and the
business and finding sustainable balance between the two.
“Think about how your customer defines and would measure success
using your application, and track that.” Matt Meeker, VC@Polaris / Founder@Meetup
What are your Key Performance Indicators?
Agile can fall prey to focusing on process rather than
value.
“How do we know if it’s done?”" " " “How
do we know if it’s good?” Lane Halley, LUXr should become
A story does not end at acceptance but rather must
be validated for value. ERIC RIES’ 4th STATE OF AGILE
what about UX?
UX should be the stewards of value.
I’m not satisfied with what I hear the UX community
talking about.
But hey, UX is HOT right now!
The spotlight will be short-lived without a focus on results,
without tackling the language of business and not just languages of customer and design.
None
UX CAN’T LIMIT ITSELF TO THIS
What need?" For whom?" How do we solve need?" How
do we get customers?" How do we make money?" How do we beat competition? UX OWNS THESE QUESTIONS
We need a mental shift become become become requirements designs
outputs hypotheses experiments outcomes
Work does not end at shipment but rather must be
validated for value. Agile UX Principle
If you focus on results, and you communicate in terms
of results, you will earn that seat at the table. My “Career Advice” Hypothesis
where to START?
To accomplish this, you need to think like an owner.
Think about product and value holistically.
NO MORE US vs THEM
Involve everyone early and stay transparent, even if it hurts
at first.
Tap into people’s pride. Everyone wants to work on something
meaningful.
Build a culture of hypotheses, not egos.
Mentor and get mentored across functional lines.
Get scrappy. " Don’t wait for permission." Be persistent." And
broadcast the wins.
Don’t be afraid to measure." OWN RESULTS.
Ultimately, work is meaningless unless we create something valuable.
Work should begin with the hunt for value, and not
end until value has been validated. The Principle I Try To Uphold
[email protected]
" " @GIFFCONSTABLE