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The Missing Agile Principle
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giffc
March 09, 2012
Technology
4
180
The Missing Agile Principle
given at Agile UX Conference, NYC, Feb 25th 2012
giffc
March 09, 2012
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Transcript
The missing agile principle Giff Constable Agile UX NYC 2/25/2012
partner @ Proof" early stage specialist" skillset generalist" 16 years
of startups" co-organizer, lean startup meetup" WHO AM I?
Our highest priority is to satisfy the customer through early
and continuous delivery of valuable software. Agile Manifesto’s First Principle
Our highest priority is to satisfy the customer through early
and continuous delivery of valuable software. Agile Manifesto’s First Principle
Valuable means delivering results to both the customer and the
business and finding sustainable balance between the two.
“Think about how your customer defines and would measure success
using your application, and track that.” Matt Meeker, VC@Polaris / Founder@Meetup
What are your Key Performance Indicators?
Agile can fall prey to focusing on process rather than
value.
“How do we know if it’s done?”" " " “How
do we know if it’s good?” Lane Halley, LUXr should become
A story does not end at acceptance but rather must
be validated for value. ERIC RIES’ 4th STATE OF AGILE
what about UX?
UX should be the stewards of value.
I’m not satisfied with what I hear the UX community
talking about.
But hey, UX is HOT right now!
The spotlight will be short-lived without a focus on results,
without tackling the language of business and not just languages of customer and design.
None
UX CAN’T LIMIT ITSELF TO THIS
What need?" For whom?" How do we solve need?" How
do we get customers?" How do we make money?" How do we beat competition? UX OWNS THESE QUESTIONS
We need a mental shift become become become requirements designs
outputs hypotheses experiments outcomes
Work does not end at shipment but rather must be
validated for value. Agile UX Principle
If you focus on results, and you communicate in terms
of results, you will earn that seat at the table. My “Career Advice” Hypothesis
where to START?
To accomplish this, you need to think like an owner.
Think about product and value holistically.
NO MORE US vs THEM
Involve everyone early and stay transparent, even if it hurts
at first.
Tap into people’s pride. Everyone wants to work on something
meaningful.
Build a culture of hypotheses, not egos.
Mentor and get mentored across functional lines.
Get scrappy. " Don’t wait for permission." Be persistent." And
broadcast the wins.
Don’t be afraid to measure." OWN RESULTS.
Ultimately, work is meaningless unless we create something valuable.
Work should begin with the hunt for value, and not
end until value has been validated. The Principle I Try To Uphold
[email protected]
" " @GIFFCONSTABLE