The Missing Agile Principle

given at Agile UX Conference, NYC, Feb 25th 2012

Transcript

1. The missing agile principle Giff Constable Agile UX NYC 2/25/2012
2. partner @ Proof" early stage specialist" skillset generalist" 16 years of startups" co-organizer, lean startup meetup" WHO AM I?
3. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Agile Manifesto’s First Principle
4. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Agile Manifesto’s First Principle
5. Valuable means delivering results to both the customer and the business and finding sustainable balance between the two.
6. “Think about how your customer defines and would measure success using your application, and track that.” Matt Meeker, VC@Polaris / Founder@Meetup
7. What are your Key Performance Indicators?
8. Agile can fall prey to focusing on process rather than value.
9. “How do we know if it’s done?”" " " “How do we know if it’s good?” Lane Halley, LUXr should become
10. A story does not end at acceptance but rather must be validated for value. ERIC RIES’ 4th STATE OF AGILE
11. what about UX?
12. UX should be the stewards of value.
13. I’m not satisfied with what I hear the UX community talking about.
14. But hey, UX is HOT right now!
15. The spotlight will be short-lived without a focus on results, without tackling the language of business and not just languages of customer and design.
17. UX CAN’T LIMIT ITSELF TO THIS
18. What need?" For whom?" How do we solve need?" How do we get customers?" How do we make money?" How do we beat competition? UX OWNS THESE QUESTIONS
19. We need a mental shift become become become requirements designs outputs hypotheses experiments outcomes
20. Work does not end at shipment but rather must be validated for value. Agile UX Principle
21. If you focus on results, and you communicate in terms of results, you will earn that seat at the table. My “Career Advice” Hypothesis
22. where to START?
23. To accomplish this, you need to think like an owner.
24. Think about product and value holistically.
25. NO MORE US vs THEM
26. Involve everyone early and stay transparent, even if it hurts at first.
27. Tap into people’s pride. Everyone wants to work on something meaningful.
28. Build a culture of hypotheses, not egos.
29. Mentor and get mentored across functional lines.
30. Get scrappy. " Don’t wait for permission." Be persistent." And broadcast the wins.
31. Don’t be afraid to measure." OWN RESULTS.
32. Ultimately, work is meaningless unless we create something valuable.
33. Work should begin with the hunt for value, and not end until value has been validated. The Principle I Try To Uphold
34. GIFF@PROOF-NYC.COM" " @GIFFCONSTABLE