Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Demo-driven innovation teaser
Search
Tudor Girba
December 02, 2013
Research
0
25k
Demo-driven innovation teaser
www.demodriven.com
Tudor Girba
December 02, 2013
Tweet
Share
More Decks by Tudor Girba
See All by Tudor Girba
Moose: how to solve real problems without reading code
girba
0
91
Software systems have emergent structures
girba
0
80
Software assessment essentials
girba
0
68
Underneath Scrum: Reflective Thinking
girba
0
45
Demo-driven innovation (University of Zurich, June 2013)
girba
0
940
Presenting is storytelling (Uni Zürich 2013)
girba
1
86
Humane assessment by example (MooseDay 04.2013)
girba
0
64
Moose Roadmap (MooseDay 04.2013)
girba
0
780
Humane assessment on cards
girba
0
21k
Other Decks in Research
See All in Research
ロボット学習における大規模検索技術の展開と応用
denkiwakame
1
130
多言語カスタマーインタビューの“壁”を越える~PMと生成AIの共創~ 株式会社ジグザグ 松野 亘
watarumatsuno
0
130
Language Models Are Implicitly Continuous
eumesy
PRO
0
290
Galileo: Learning Global & Local Features of Many Remote Sensing Modalities
satai
3
340
J-RAGBench: 日本語RAGにおける Generator評価ベンチマークの構築
koki_itai
0
640
Minimax and Bayes Optimal Best-arm Identification: Adaptive Experimental Design for Treatment Choice
masakat0
0
180
EarthDial: Turning Multi-sensory Earth Observations to Interactive Dialogues
satai
3
210
Mechanistic Interpretability:解釈可能性研究の新たな潮流
koshiro_aoki
1
440
とあるSREの博士「過程」 / A Certain SRE’s Ph.D. Journey
yuukit
11
4.4k
SSII2025 [SS1] レンズレスカメラ
ssii
PRO
2
1.1k
Combinatorial Search with Generators
kei18
0
900
AlphaEarth Foundations: An embedding field model for accurate and efficient global mapping from sparse label data
satai
3
320
Featured
See All Featured
Building an army of robots
kneath
306
46k
It's Worth the Effort
3n
187
28k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
9
580
How to train your dragon (web standard)
notwaldorf
96
6.3k
Automating Front-end Workflow
addyosmani
1371
200k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
49
3.1k
Context Engineering - Making Every Token Count
addyosmani
5
190
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
9
960
A better future with KSS
kneath
239
17k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
How to Think Like a Performance Engineer
csswizardry
27
2k
Java REST API Framework Comparison - PWX 2021
mraible
33
8.8k
Transcript
demo- driven innovation demodriven.com
innovation?
innovation? (describing the problem is essential for finding a solution)
innovation?
innovation is for creative people
innovation is for creative people
innovation is for smart people
innovation is for smart people
innovation is for you
innovation = reshaping the status quo
the status quo?
the status quo? the existing state of affairs
let’s look at an example
apple trees exist since millennia
people stood below apple trees since millennia
apples have fallen from apple trees since millennia
people have seen apples fall since millennia
and all people thought since millennia ...
yummy!
until one man saw it differently
F = m a .
the status quo? the existing state of affairs
the sum of your assumptions the status quo? the existing
state of affairs
innovation = reshaping your assumptions
your assumptions are your main enemies
deal with your assumptions
fight your assumptions
learn to fight your assumptions
challenge
challenge the status quo
challenge your assumptions
challenge as a habit
challenge continuously
challenge
challenge design
design a solution
design a technical solution
design, but don’t overdo it
design around a story
challenge design
challenge design present
how to spot when your assumptions are wrong?
expose your assumptions
present your assumptions
present
• presenting • is not • bullet • pointing
presenting is not even slide showing
presenting is story telling
present a message
a good story has a message
a good story has one message
a good ad has one message
a good movie has one message
a good book has one message
a good phd has one message, too
a good phd has one message, too (it’s called a
thesis)
one message
one message makes you focus
one message makes you choose
one message makes you design
one message makes you design (it truly does)
find one message
present one message
challenge design present
challenge design present demo
a demo makes your story engaging
a demo makes your story executable
a demo makes your story tangible
a demo also validates your story
a demo also validates your assumptions
content form real value necessary evil
content form real value necessary evil
content form content might be your goal, but you cannot
even think without form
content form content and form go together
content form form is more than marketing
content form form is a design tool
challenge design demo
challenge design demo listen
feedback is the most precious gift
feedback is the most fragile gift
don’t fight feedback
don’t fight feedback even when it’s negative
don’t fight feedback especially when it’s negative
it’s hard especially when it’s negative
but, it’s important especially when it’s negative
listen to feedback especially when it’s negative
challenge design demo listen enable
established
established
disruptive established
disruptive established the innovator’s dilemma clayton christensen
disruptive established the innovator’s dilemma applies to how you invest
in new ideas, too
disruptive established the innovator’s dilemma applies to how you invest
in new points of view
disruptive established the innovator’s dilemma applies to how you choose
new points of view
disruptive established the innovator’s dilemma applies to how you pursue
new points of view
innovation requires reshuffling
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 innovation requires reshuffling
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires time
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires energy
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 reshuffling requires effort you cannot anticipate
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 slack is essential tom de marco
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 you can’t manage innovation
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 17 and overtime won’t help either
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 you can only enable it
1 2 3 4 5 6 7 8 9 10
11 12 slack is essential
challenge design demo listen enable
innovation is not a selfish game
innovation is a multiplayer game
give back
give feedback
give feedback to uncover someone else’s wrong assumptions
give feedback to practice other points of view
challenge design demo listen enable
innovation?
innovation = reshaping your assumptions
innovation is for you
demo- driven innovation challenge design demo listen enable demodriven.com
Tudor Gîrba www.tudorgirba.com www.creativecommons.org/licenses/by-nc-sa/3.0/