has been in catch-up mode since the web started – How can we get ahead of the curve and maximize the utilization and value of our content? • Solution: Structuring of Content – Improve Production | Distribution – Enhance Consumption | Monetization Semantic Web & Media
Web – Now: Social | Mobile | Local | Aggregation – Tomorrow: Expect More Demand – Focus: From Reactive to Proactive – Timing: Now or Sooner Semantic Web & Media
– Creating Content for Multiple Industries – TV | Magazines | Newspapers – Cable | B2B | Marketing | Web Only – Short Text | Long Form – Videos | Photos | Slideshows | Audio Semantic Web & Media
in Silos • Mostly Single Use Content • Both Centralized & Diverse • Simple Processes Required – Limited Journalists | Editors | Creators • Inability to Grow Staff to meet Demand Semantic Web & Media
our Content? – Have we already “paid” for this content? • By creating it ourselves • By licensing it from others • Via a related or partner entity – Analytics | Metrics Must Exist • For Granular Content Elements • Not just Pages Published Semantic Web & Media
Audience is a Priority – Getting the Right Content – To the Right “Identity” – Via the Right Mechanism – At the Right Time – All Via Bucketed Personalization Semantic Web & Media
– Aggregators Ignore Layout Preferences – SEO is a Constantly Changing Game – Audience | Traffic Drivers • 40% Brand | Marketing • 30% Search • 30% Social Semantic Web & Media
interested in the Semantic Web – Create Efficiencies During Content Creation – Better Understand Content Already Available – Insure Discoverability of Content – Take Advantage of Opportunities
Topic Pages • Text Mining | Entity Extraction • Deep Categorization • Related Content | Media | Tagging – Social Media – Business Intelligence – Recommendations Semantic Web & Media
| Entrepreneurs – Need Enterprise Engagement • How to Start… – Lead with Revenue Enhancement Opportunities – Show How to Solve Business Problems – Show How to Measure Results Semantic Web & Media