nfais 2012

2fe04dfc07fb096ad0c01a6e31831b1c?s=47 mike dunn
February 28, 2012

nfais 2012

html5 & contextualization of content from a media industry perspective

2fe04dfc07fb096ad0c01a6e31831b1c?s=128

mike dunn

February 28, 2012
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  1. Michael S. Dunn NFAIS Philadelphia – 02/27/12 http://about.me/glemak

  2. •  Transformation: Traditional to Digital – Media playing catch-up since the

    Web started •  Velocity of Content Requests are Increasing – Social | Mobile | Local •  Audience Requirements are Shifting – Real-Time | Niche | Thematic | Contextual •  Proliferation of Devices | Pending IPv6 The Context of Content – a Media Industry Perspective
  3. •  HTML5 Standardization – W3C Spec (2014) – Create Once |

    Utilize Anywhere •  Aggregate Lower Cost to Produce – Enhanced Web Functionality •  Online Video via H.264 format w/out plugin – Cross-Platform Mobile Adaptability •  Decreased need for Separate Native Applications – Extensibility via API | Semantic Meaning The Context of Content – a Media Industry Perspective
  4. •  What is the Semantic Web? – Descriptive Markup Techniques for

    Content – Links Associated with Content – Links Between Content Entities – Rich Metadata about Content – Meant to Foster Machine Readability The Context of Content – a Media Industry Perspective
  5. •  Structured Content Landscape – Microdata (HTML5) •  Schema.org •  Focused

    Primarily on Search – RDFa •  W3C •  IPTC | rnews •  Facebook – Opengraph – Microformats – Linked Open Data The Context of Content – a Media Industry Perspective
  6. Linked Open Data The Context of Content – a Media

    Industry Perspective
  7. DISCOVERY CONTENT MONETIZE CONTEXT > SEO > CPM SENTIMENT The

    Context of Content – a Media Industry Perspective Triangle of Value
  8. •  Return on Investment for Content – What Markets exist for

    our Content? – Have we already “paid” for this content? •  By creating it ourselves •  By licensing it from others •  Via a related or partner entity – Analytics | Metrics Must Exist •  For Granular Content Elements •  Not just Pages Published The Context of Content – a Media Industry Perspective
  9. •  Not Just About Context of Content – Context of Audience

    is a Priority – Getting the Right Content – To the Right “Identity” – Via the Right Mechanism – At the Right Time The Context of Content – a Media Industry Perspective
  10. •  Content on the Web Assumptions – Google didn’t trust Metadata

    – Aggregators Ignoring Layout Preferences – SEO is a Constantly Changing Game – Audience | Traffic Drivers •  40% Brand | Marketing •  30% Search •  30% Social The Context of Content – a Media Industry Perspective Discovery
  11. •  Transitioning Content into Data – Automated Metadata – Semi-Automated via Selection

    Process – Systemic via Devices | Tools – Content Optimization •  Cleansing | Normalizing •  Allow Self Describing •  Make it Harvestable The Context of Content – a Media Industry Perspective
  12. •  Why Media Industry | Semantic Web – Create Efficiencies During

    Content Creation – Better Understand Content Already Available – Insure Discoverability of Content – Take Advantage of Opportunities The Context of Content – a Media Industry Perspective
  13. •  Goals: Productivity – Reduce Time to Market – Increase Insight |

    Improve Consistency •  Goals: Content – Increase Usage – Lower Cost to Produce – Improve Discoverability The Context of Content – a Media Industry Perspective
  14. •  Goals: Audience – Improve User Experience – Increase Levels of User

    Engagement – Allow Better Personalization & Targeting •  Goals: Revenue – Enhance Existing Streams | New Opportunities – Integrate with Semantic Ecosystem •  Advertising | Search | Social | Aggregation Semantic Web & Media
  15. •  Structuring Content Creates – Deeper Entity Extraction – Generates Richer Metadata

    – Generates Better Tags & Links – Associates Related Content – Generates Reusable Structured Content – Improve Workflows •  Reporting | Research | Editorial | Production The Context of Content – a Media Industry Perspective
  16. •  Utilization by Media Companies – Web Content Management •  Automated

    Topic Pages •  Text Mining | Entity Extraction •  Deep Categorization •  Related Content | Media | Tagging – Social Media – Business Intelligence – Recommendations The Context of Content – a Media Industry Perspective
  17. http://about.me/glemak