in catch-up mode since the web started • How can we get ahead of the curve and maximize the utilization and value of our content? Solution: Structuring of Content • Improve Production | Distribution • Enhance Consumption | Monetization Problem: State of Media & Content
• Now: Social | Mobile | Local | Aggregation • Tomorrow: Expect More Demand • Focus: From Reactive to Proactive • Timing: Now or Sooner The Constant Transitional State of Media
Systems • Content exists in Silos • Mostly Single Use Content • Both Centralized & Diverse • Simple Processes Required • Limited Journalists | Editors | Creators | Developers • Inability to Grow Staff to meet Demand
• What Markets exist for our Content? • Have we already lpaidz for this content? • By creating it ourselves • By licensing it from others • Via a related or partner entity • Analytics | Metrics Must Exist • For Granular Content Elements • Not just Pages Published
Priority • Getting the Right Content • To the Right lIdentityz • Via the Right Mechanism • At the Right Time • All Via Bucketed Personalization No Longer Just About Context of Content
• Links Associated with Content • Links Between Content Entities • Rich Metadata about Content • Meant to Foster Machine Readability What is the Semantic Web?
• Better Understand Content Already Available • Create an Enterprise Information Integration Framework • Insure Discoverability of Content • Take Advantage of New Opportunities Why Media Industry should be interested in the Semantic Web
Data to Complex Domain Schemas & Vocabularies • Highly Expressive & Flexible • Common | Shared Representation of All Schemas | Data Types • Canonical Model (RDF) Allows Foundational Federation • Unique Identifiers (URI) Provide Web Accessibility for Distributed Data Data Federation
Incrementally • Modify | Add to Underlying Schema without Affecting Existing Information • Adaptability Economical Compared to Inflexibility of RDBMS • Optimal for Combining Multiple Sources | Internal | External Adaptable Open Schema
Generic Tools • Leverage Generic Interfaces | APIs |Common Framework • Logical Groupings of Generalized Functionality • Do More with Less Cost Faster than Traditional Methods • Pay-as-you-Benefit Budget Toolkit Productivity
Knowledge Domains • Flexible Conversion between Internal | External Formats • Eliminates Existing Information Silos • Information Integration of Private | Public Data Connected Knowledge Systems
Content Management • Automated Topic Pages • Text Mining | Entity Extraction • Deep Categorization • Related Content | Media | Tagging • Social Media • Data Warehouse | Big Data • Business Intelligence • Recommendations
|Entrepreneurs • Need Enterprise Engagement How to Start… • Lead with Revenue Enhancement Opportunities • Show How to Solve Business Problems • Show How to Measure Results • Consider Drupal | Two Way Semantic CMS Focus on Semantic Web