Save 37% off PRO during our Black Friday Sale! »

Casting Off Our Desktop Shackles — BeerMob Dublin

Casting Off Our Desktop Shackles — BeerMob Dublin

A bunch of dubliners get together to drink and talk about mobile. I gave this talk. :-)


Jason Grigsby

January 25, 2012


  1. Casting Off Our Desktop Shackles Jason Grigsby • @grigs • Slides:
  2. Follow along @grigs_talks After event: @grigs

  3. ere is no mobile web.

  4. I’m con icted.

  5. ere are valid reasons to question mobile context. And despite

    that, I can’t help but feel…
  6. We’re limiting ourselves.

  7. 1. Mobile doesn’t mean taking things away.

  8. How Do I Add an RSS Feed to My RSS

    Reader? Don’t Skip Core Functionality
  9. 1024 x 768: Still No Way to Add RSS

  10. URLs should go to content, not mobile home.


  12. Why go to the desktop web?

  13. Great mobile site. Good luck nding it.

  14. But if there’s one thing I’ve learned in observing people

    on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile - especially when it’s their only or most convenient option. —Luke Wroblewski
  15. 2. Our vision of mobile context is often wrong.

  16. 80% during misc downtime 76% while waiting in lines 62%

    while watching TV 69% for point of sale research
  17. TMI: 39% use phone on the toilet.

  18. Yes, we can’t know the mobile context.

  19. But that doesn’t mean mobile isn’t unique and powerful.

  20. Mobile as the 7th Mass Media?

  21. 1. Printing press

  22. 2. Recordings

  23. 3. Cinema

  24. 4. Radio

  25. 5. Television

  26. 6. Internet

  27. 7. Mobile

  28. Mobile’s Eight Unique Abilities

  29. 1. PERSONAL 63% do not share phone

  30. 2. PERMANENTLY CARRIED ~50% of US admit to sleeping with

  31. 3. ALWAYS ON






  37. Mobile is the most borg-like technology we’ve ever seen

  38. Inspiring

  39. “When a new medium borrows from an existing one, some

    of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.” —John Allsopp, Dao of Web Design
  40. What are we borrowing from the previous medium—the PC Internet—that

    doesn’t make sense for mobile?
  41. And can an article written for a previous medium really

    be the key to a new one?
  42. “ e history of mobile phones has been a long

    slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.” —Scott Jenson
  43. 320 px Too much focus on the smaller screen.

  44. Why do we need to look at our phones to

    get directions? One vibration for left. Two for right.
  45. Old saying in mobile: Asia is two years ahead…

  46. of Europe which is two years ahead…

  47. of the United States.

  48. None
  49. “My impression is that there was no computers anymore. Only

    tablets and phones.” “Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”
  50. It’s fairly certain that the highest-value use will stay predominantly

    on desktop. —Jakob Nielsen
  51. Most complex tasks have vastly better user experience on the

    desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop. —Jakob Nielsen

  53. Unlimited Voice, Text and Web for $40/mo.

  54. None
  55. None
  56. e Post-PC Era Didn’t Start with the iPad

  57. It started in Asia with mobile phones and spread to

    developing countries.
  58. Connections (millions) % Total YoY Growth % Largest Market Asia-Pacific

    3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M) USA/Canada 367 6% 9% USA (340M) Middle East 330 5% 11% Iran (82M) World 6,071 100% 13% GSMA Predictions for End of 2011
  59. Officially #2 mobile region. “Out of every 100 people, 65

    have some form of mobile connectivity.”
  60. Africa has more in common with Asia than Asia does

    with the United States.

  62. anks Steve Souders!

  63. 20% of Kenya’s GDP sent through mobile banking.

  64. We often get asked how much to add mobile to

    desktop. It should be the opposite.
  65. Mobile is the most important technology since the printing press.
  66. UN urging more mobile for developing countries.

  67. A 2005 London Business School study found that for every

    additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. nance-farming
  68. Saffron uprising

  69. Cellscope puts microscopes in remote areas.

  70. None
  71. Afghan Women Tolerate Beating for Cell Phones in Emerging Market

    Tanzanian farmers report improved yields via SMS 3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya Cambodia: Using text messaging as weapon in malaria war Android Phones Help Poor Farmers in Uganda World changing tech. Not just for the affluent.
  72. Want more?

  73. Support


  75. None
  76. According to California-based mobile-banking innovator Carol Realini, executive chairman of

    Obopay: “Africa is the Silicon Valley of banking. e future of banking is being de ned here… It’s going to change the world.” nance-farming

  78. And really, is the United States that different? Or is

    the story simply not being told?
  79. Understanding mobile as the primary and sometimes only device…

  80. is difficult when we spend so much time on our

  81. Word Lens

  82. A9 Flow Powered by Amazon

  83. Polar Rose. Bought by Apple.

  84. None
  85. None
  86. 27 • Location detection: GPS, WiFi, cell towers • Orientation:

    direction from a digital compass • Device positioning & motion: from an accelerometer • Audio: input from a microphone; output to speaker • Video & image: capture/input from a camera • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • RFID reader: identify & track objects with broadcasted identifiers • Multi-touch sensors • Haptic feedback: “feel” different surfaces on a screen • Biometrics: retinal, fingerprint, etc. • Push: real-time notifications “instant” to user Sensor Capabilities We’re just scratching the surface of what these sensors can do. Highly recommend Luke Wroblewski’s First Person User Experience Presentation at
  87. Is there a mobile web? Is mobile a new

    mass media? What about mobile web?
  88. If mobile is a new medium, then the mobile web

    is a bit of a half- breed – it is part mobile medium and part internet medium so it inherits traits from both. —Tim Kadlec

  90. A common element in many of the more futuristic stories

    are devices that are most comparable to mobile phones – always with you, always on. ey don’t stop there though. ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation. —Tim Kadlec Where have I heard this recently?
  91. None
  92. Upcoming Zombie Apocalypse of Devices

  93. Just-in-time interaction

  94. We look at mobile as a small screen version of

    the our computers…
  95. when we should be looking at mobile as so much


  97. Jason Grigsby • @grigs • Slides:

  98. Get 40% off of the print and 50% off of

    ebook version using code AUTHD at OR Amazon link (no code):
  99. Jason Grigsby • @grigs • Slides: