Dentists 50 ways to get new clients

Transcript

1. Great to Paul Green meet you 50 ways to get new clients for your practice in 2016
2. We asked you… What do you love about running your practice? And what do you hate?
3. What do you want to achieve with your business? And what’s holding you back?
4. Dental Practice Growth UK Working with a growing number of practice owners Guaranteeting growth in their business
5. We can see clear signs that the dental sector is heading down the same path as optics and veterinary Massive consolidation being driven by big, well funded companies = passionate independents are squeezed
6. Paul Green Journalist for 13 years Started first business in 2005 (it evolved into Growth UK) Published author of 5 marketing books
7. 4,479 practice owners & managers now have a copy
8. Clare Spittle Head of done for you Our done for you team Ben Smith Growth consultant Charlie cooke Growth consultant James Lyon Writer Stacey Fletcher Writer Sorcha Exworthy Writer
9. Andy Edwards Marketing strategy + tactics Some of our 15 mentors Emma Wynne Get more from your staff Emily Keal Social media Jonathan Leech Growing a practice (mix of sector specific and subject specific. They are all business owners)
10. The world is changing Your marketing strategy and the tactics you use need to be updated – quickly...
11. The least efficient strategy is the one most practices use... HOPE
12. Let's put some context on this urgency...
13. The dental market is going to change even more dramatically over the next 10 years
14. It happened in optics It's happening in veterinary And it's definitely happening in dental CHANGE
15. 1. More consolidation 2. Private dental care will become more of a commodity 3. A “national dentist”?
16. £7bn market place 10,000 dental practices in the UK Corporates already control an estimated 10-12% of them...
17. Oasis 350+ practices 3 million patients 2014-2015 revenue £234m
18. IDH / MyDentist Biggest corporate dentist in the UK 666 practices 5 million patients 2015 revenue: £534m Looking into a £1bn flotation They claim 5% market share
19. Here's your growth strategy for the next 3 years
20. 1) Get more new clients 2) Get them to buy more often 3) Get them to spend more
21. What do you do right now? To positively affect your reputation To get people's attention To generate leads To close sales
22. YOUR STRATEGY for a world class reputation
23. Your position in people's mind has little to do with reality It's all about what people PERCEIVE about your practice
24. Problem is... the average member of the public doesn't know what they don't know...
25. In fact, they treat you just like a plumber (what an insult!)
26. You need True marketing differentiation PR Social media Formal referral campaign
27. YOUR STRATEGY to catch people's attention at exactly the moment they need a new dentist
28. Interruption marketing is wasting your resources
29. When is the best time to catch someone's attention? When they're already looking for a new practice
30. You need A better Google position To spend money with Google To spend money with Facebook
31. YOUR STRATEGY to generate smoking hot leads who are just about ready to buy... and then get them to commit
32. Ethical bribe Auto responder Register with you Follow-up Data capture: Build a unique database of prospects Traffic
33. People only buy when they are ready to buy
34. True differentiation
35. What really makes you different from all of the other dentists in your area?
36. Service Quality Price
37. Based on the strategies we've talked about during our day together... which of these tactics most excite you?
38. 7 tactics with great potential ROI
39. Number 10 Track where quality clients come from
40. Number 19 Phone prospects. Phone existing clients too
41. Number 22 Social proof
42. Number 27 Targeted postcard campaigns
43. Number 38 Find something to guarantee. What do you already do?
44. Number 46 Cialdini your practice
45. Number 50 Invest 60 minutes a day
46. It's exciting stuff! But there's a problem... you're going to get back to the practice, excited to make change happen, but...
47. THINGS ARE GOING TO GET IN THE WAY
48. Unfortunately, we're all running out of time!
49. According to World Health Organisation stats, a person alive today has a certain life expectancy. What is that, in months?
50. It’s 953 months If you’re 30, you have 593 months left If you’re 40, you have 473 months left If you’re 50, you have 353 months left If you’re 60, you have 233 months left Gulp!
51. Which begs the question... How will you feel if you haven’t changed your business in 12 months’ time?
52. This is why we do what we do Introducing the Practice Growth Programme
53. It's made up of four key elements
54. 121 mentoring You’ll work closely with dental mentors who have already achieved what you want to do Or subject-specific experts who will keep you focused on what works Accountability + motivation + someone who understands
55. Monthly implementation days Once a month you’ll meet with other non-competing practice owners for Knowledge Implementation discussions Community of like-minded dentists
56. Support network Increase your confidence and competence Phone ~ email ~ private Facebook group Whatever you’re trying to achieve, we put you in touch with someone who’s successfully done it before
57. THE MOST IMPORTANT PART Hard work done for you Growth UK’s “done for you” team does anything they can that frees you to focus on the things that only you can do Including everything we’ve talked about today (and more)
58. Guarantee 1 Area exclusivity Guarantee 2 Return of double your investment
59. Let’s talk hello@dentists-marketing.co.uk 01908 904 999 (weekdays 9am to 5pm) www.facebook.com/dentistsmarketing www.twitter.com/dentalgrowthuk