Tactics for Empowering a Product with AI

With the advancement of technology, we are connected to artificial intelligence in our daily lives - and indeed it will grow at a quicker pace in the near future. There are some amazing cases AI are used behind the scenes to improve user experience. However, AI is not the panacea and cannot be easily adopted. In this slide, I will share the tactics for applying AI into a product in different phases: from ideation, development, launch, to enhancement.

Transcript

1. Tactics for Empowering a Product with AI Guiguan Lin - 2019.03.31
2. • BS. NTHU Computer Science • MS. NTHU Computer Science ◦ Research topic: Machine learning & Artificial Intelligence ◦ Publication: ICML 2014, NIPS 2016 • Machine Learning Research Engineer Intern @KKBOX • Machine Learning Scientist @Appier • Product Manager @Appier • Technical Project Manager @Gallopwave GUIGUAN, KUAN-HUA LIN 2
3. How to implement AI to improve our product? 3 Question man created by alekksall - freepik
4. Ideation • AI is a Tool to Use, Not a Goal to Reach • Find the Balance between AI and Business Development • Define One Clear Goal • Design Carefully on Which Data to Collect • Input Domain Knowledge into AI Models Launch • Deploy Once It Beats Baseline Enhancement • Building AI is Iterative, Non-stopping 4 Icon designed by freepik.com Tactics for empowering a product with AI
5. Machine Learning 5 AI designed by freepik.com Field of study that gives computers the ability to learn without being explicitly programmed
6. Ideation • AI is a Tool to Use, Not a Goal to Reach • Find the Balance between AI and Business Development • Define One Clear Goal • Design Carefully on Which Data to Collect • Input Domain Knowledge into AI Models Launch • Deploy Once It Beats Baseline Enhancement • Building AI is Iterative, Non-stopping 6 Icon designed by freepik.com Tactics for empowering a product with AI
7. 7 You’re in a clothing manufacturer Avatars, warehouse, industry, sketch, web designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
8. 8 Let’s implement AI. Boss designed by freepik.com
9. 9 Let’s implement AI. What Are the Steps? Boss designed by freepik.com
10. Data you have 10 Avatars, warehouse, industry, sketch, web designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
11. Possible Topics … 11
12. Possible Topics … 1. Predict a user’s size after 2 months 2. Clothes design creation 3. Personalized website homepage 4. Autonomous car 5. Sales prediction of each product 6. Vehicle route planning 7. Predict whether a user will open the EDM 8. Productivity detection of production line employees 12 …
13. Consider AI as a Tool to Use Rather Than a Goal to Reach 13 Icon designed by freepik.com
14. AI’s capability Business value 14 AI & businessman designed by freepik.com
15. Find the Balance between AI and Business 15 Icon designed by freepik.com
16. AI’s capability • Without data, AI cannot learn • Anything that human can do with 1 second of thought, then AI may be able to help 16 AI designed by freepik.com
17. AI’s capability 17 AI designed by freepik.com Clothes design creation? Predict whether a user will open the EDM? Productivity detection of production line employees?
18. 18 Meeting designed by freepik.com
19. 19 \ Personalized Homepage / Meeting designed by freepik.com
20. 20 Avatar designed by freepik.com Clothes made by Pixel perfect from flaticon.com
21. Define One Clear Goal （Evaluation Metrics） 21 Icon designed by freepik.com
22. 22 Different Goals May Lead to Total Different Results
23. Increase Click Rate Increase Avg. Session Duration Increase Revenue of Shoes Increase Revenue 23 Different Goals May Lead to Total Different Results
24. Increase Click Rate Increase Avg. Session Duration Increase Revenue of Shoes Increase Revenue Different Goals May Lead to Total Different Results 24 Avatar, heart, video, discount designed by freepik.com Clothes, shoes made by Pixel perfect from flaticon.com
25. 25 Better to Have One Single Goal Instead of Multiple Goals Robot designed by freepik.com
26. 26 Click rate +20% Avg. session duration +10% Click rate +10% Avg. session duration +20% Robot designed by freepik.com Better to Have One Single Goal Instead of Multiple Goals
27. 27 Input Output AI model Goal Click rate After goal setting is done => learn/(train) the AI model Avatar, target, heart designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
28. 28 Input Output AI model Avatar, target, heart designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com Goal Click rate
29. Data you have 29 Avatars, warehouse, industry, sketch, web designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
30. 30 Input Output AI model Goal Click rate Avatars, goal, website, hear, robot designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
31. 31 Input Output AI model Goal Click rate Don’t Forget Avatars, goal, website, hear, robot designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
32. Design Carefully on Which Data to Collect 32 Icon designed by freepik.com
33. 33 AI model When there’s data missing, it takes time to implement and accumulate enough data. Avatars, goal, website, hear, robot designed by freepik.com Clothes, truck icons made by Pixel perfect from flaticon.com
34. Input Domain Knowledge into AI Models 34 Icon designed by freepik.com
35. 35 AI model Domain expert Robot, human designed by freepik.com • Color / type of each clothes • … ...
36. 36 AI model Robot, human designed by freepik.com Domain expert AI may found similar, or even better insights … with sufficient data and time • Color / type of each clothes • … ...
37. 37 It’s about business impact and efficiency
38. 38 How Good Is Good Enough? Robot designed by freepik.com
39. 39 Baseline How Good Is Good Enough? • Compare with baseline • +1% +5% +10%??? • With slightly better offline evaluate result => online and test it! Robot designed by freepik.com
40. 40 Baseline Robot designed by freepik.com Current solution Previous model Domain expert’s solution ...
41. 41 Baseline Current solution Previous model Domain expert’s solution ... Examples • Current homepage (non-personalized) • Recommend rules designed by domain experts Robot designed by freepik.com
42. 42 Icon designed by freepik.com Deploy Once It Beats Baseline （and Test Online）
43. 43 Building AI is an Iterative, Non-stopping Process Icon designed by freepik.com
44. • Get data back • Identify areas for improvement ◦ A better goal ◦ A new user need ◦ New data to collect ◦ Data collection frequency • Redesign, experiment and deploy • Also, update model to adapt to the rapidly changing world 44 Icon designed by freepik.com
45. 45 Icon designed by freepik.com
46. 46 Question man created by alekksall - freepik How to implement AI to improve our product?
47. First, figure out the things that are important to your users/business. Then, investigate how AI can help on these topics. 47 Question man created by alekksall - freepik How to implement AI to improve our product?
48. Ideation • AI is a Tool to Use, Not a Goal to Reach • Find the Balance between AI and Business Development • Define One Clear Goal • Design Carefully on Which Data to Collect • Input Domain Knowledge into AI Models Launch • Deploy Once It Beats Baseline Enhancement • Building AI is Iterative, Non-stopping 48 Icon designed by freepik.com Tactics for empowering a product with AI
49. Thank You! guiguan.khlin@gmail.com medium.com/guiguanlin linkedin.com/in/guiguanlin
50. AI For Everyone 50