The Double Diamond Design Process

If you and your team are working on a project or product, it is helpful to be conscious about what is the most important focus at any given time. Do you focus on the problem (i.e. learning about your cutomers needs or what problem your product is solving) or on the solution (i.e. developing a new feature)? Are you exploring technical options for a new feature or deciding which is the best option to use?
Having clear expectations about the phase you are in helps the team to understand the priorities and prevent scope problems. And getting to a common understanding of the problem you are solving helps setting the right priorities and avoid opinionated discussions with clients and stakeholders.

Transcript

1. The Double Diamond Design Process Osaka Web Designers and Developers Meetup – 28 July 2018 Marcel Takagi marcel@hacarus.com
2. What’s good to know about Hacarus? • Machine learning innovator • Special expertise: Small data AI • Focus areas: manufacturing and medical industries • Teams in Kyoto and Manila • Fun to work at!* • We are hiring: • Data Scientist • FPGA Engineer • Financial Accounting Manager • Business Development * Daily exercise, food lovers, international, meditation, cultural programs, knowledge sharing, teamwork
3. What is your team’s design process?
4. What problems does your team have, when creating a new product or service?
5. Have you ever built a solution, that was not right?
6. Build the thing right! Technical solution idea > documentation > client/boss approval > development > QA process > UAT 1
7. Build the thing right. Build the right thing! 1 2 Customer research, problem analysis Prototype, user validation, refinement
8. Convergent thinking Divergent thinking All possible ways to reach a solution Thinking of the final solution
9. As a team, we have to agree on what is the focus at any given time.
10. Build the right thing! Build the thing right. Problem space Solution space Divergent Convergent
11. Discover Define Design Develop
12. Discover Define Design Develop Problem Solution Collect insights about the problem Decide which area to focus on Brief Backlog Explore possible solutions Deliver solutions that work
13. Market research Customer research Personas Mental models Sketches Storyboards Mock-ups Engagement metrics Prototypes UI Design Animated UIs User Testing Wireframes Design specs Flow diagrams Working code Roadmap Ship Initial insight Credits: British Design Council
14. Other design processes IDEO HCD Process Stanford d.school Design Thinking Process Google Design Sprint Process IBM Design Thinking: The Loop
15. Credits • https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond • https://www.slideshare.net/peterme/doublediamond-stage • https://medium.com/digital-experience-design/how-to-apply-a-design-thinking-hcd-ux-or-any-creative-process-from- scratch-b8786efbf812 • http://www.designorate.com/practice-guide-google-design-sprint/ • https://medium.com/design-ibm/reflection-is-a-team-sport-5290a5d35d6
16. Thank you!