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Big data, Big Toolkit

Hannah Donovan
March 02, 2015
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Big data, Big Toolkit

A short talk on big data through the lens of design and consumer music/entertainment products for the MoMA R&D Salon #13 organized by Paola Antonelli. I was honored to present this alongside Aaron Cope, Hillary Mason and Mark Hansen.

Hannah Donovan

March 02, 2015
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Transcript

  1. BIG
    TOOL
    BIG DATA, BIG TOOLKIT
    HANNAH DONOVAN, 24 FEB 2015
    MOMA R&D SALON 13

    View Slide

  2. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225
    HELLO!

    View Slide

  3. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225

    View Slide

  4. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225

    View Slide

  5. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225

    View Slide

  6. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225

    View Slide

  7. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225

    View Slide

  8. http://www.google.com/url?
    =i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=h
    ttp%3A%2F%2Fwww.amazon.com%2FBrown-Sugar-DANGELO
    %2Fdp
    %2FB000002TWN&ei=EQrsVJSkE8mkgwSpmYPYCA&bvm=bv.
    86475890,d.cWc&psig=AFQjCNGZ-
    OEkDWwwtlRvh7seeyLamCml8w&ust=1424841610870225
    Photo credit: Kerstin Joensson

    View Slide

  9. View Slide

  10. LAST.fm, 2006
    MUSIC DISCOVERY POWERED BY
    LISTENING DATA

    View Slide

  11. LAST.fm, 2006
    MUSIC DISCOVERY POWERED BY
    LISTENING DATA

    View Slide

  12. 2012

    View Slide

  13. 2012
    2013

    View Slide

  14. 2012
    2013
    2014

    View Slide

  15. 2012
    2013
    2014
    G

    View Slide

  16. View Slide

  17. JAM, 2011
    MUSIC DISCOVERY POWERED BY
    PEOPLE’S FAVORITE SONGS
    …AND A FEW COMPUTERS

    View Slide

  18. JAM, 2011
    MUSIC DISCOVERY POWERED BY
    PEOPLE’S FAVORITE SONGS
    …AND A FEW COMPUTERS

    View Slide

  19. ONE
    THERE IS NO “HUMANS VS.
    COMPUTERS” ONLY “USE THE RIGHT
    TOOL FOR THE JOB”
    SOMETIMES THE JOB NEEDS BOTH

    View Slide

  20. ONE
    THERE IS NO “HUMANS VS.
    COMPUTERS” ONLY “USE THE RIGHT
    TOOL FOR THE JOB”
    SOMETIMES THE JOB NEEDS BOTH

    View Slide

  21. TWO
    BIG DATA IS ONLY AS USEFUL AS ITS
    CONTEXT

    View Slide

  22. TWO
    BIG DATA IS ONLY AS USEFUL AS ITS
    CONTEXT

    View Slide

  23. LET PEOPLE
    CONTEXTUALIZE
    THE MESS
    Photo credit: Nimrod Kamer

    View Slide

  24. LET PEOPLE
    CONTEXTUALIZE
    THE MESS
    Photo credit: Nimrod Kamer

    View Slide

  25. LET PEOPLE
    CONTEXTUALIZE
    THE MESS
    Photo credit: Nimrod Kamer

    View Slide

  26. LET PEOPLE
    CONTEXTUALIZE
    THE MESS
    Photo credit: Nimrod Kamer

    View Slide

  27. THREE
    CREATORS & CURATORS ARE
    USING BIG DATA AS A TOOL TO
    SHAPE THEIR WORK
    THIS IS THE NEW NORMAL

    View Slide

  28. THREE
    CREATORS & CURATORS ARE
    USING BIG DATA AS A TOOL TO
    SHAPE THEIR WORK
    THIS IS THE NEW NORMAL

    View Slide

  29. THREE
    CREATORS & CURATORS ARE
    USING BIG DATA AS A TOOL TO
    SHAPE THEIR WORK
    THIS IS THE NEW NORMAL

    View Slide

  30. THREE
    CREATORS & CURATORS ARE
    USING BIG DATA AS A TOOL TO
    SHAPE THEIR WORK
    THIS IS THE NEW NORMAL

    View Slide

  31. THAT’S IT!
    @HAN

    HANNAHDONOVAN.COM

    View Slide

  32. THAT’S IT!
    @HAN

    HANNAHDONOVAN.COM
    BIG

    View Slide